-- While thousands of entrepreneurs approach the industry of fine wine and exotic liquors for its lucrative potential, Billy O’Rourke was driven by passion, experience, and dedication to lift the standards and reshape its current landscape.
Billy earned his nickname ‘Cancun Billy’ for his deep ties, love, and appreciation for this gorgeous city, its beautiful people, and its exquisite atmosphere.
As a spring breaker in the Mexican Caribbean in 1996, Billy had absorbed as much as he could of the natural beauties Cancun had to offer within a week. After returning to Minnesota, he was inspired by recent experiences and decided to return to Cancun with a plan.
Billy O’Rourke ventured into selling resort vacations to his college friends and began visiting Cancun frequently. Friendly banters with the locals led to new acquaintances, which led to new business contacts and ultimately a circle of people who knew, understood, and cherished Billy’s friendship, who gave him the nickname Cancun Billy.
Three years after his first visit, Billy finally decided to make the big step of moving south of the border. He became an advisor on tourism and imports to Vincente Fox Quesada, the former president of Mexico. Billy’s background in marketing helped him attract and help American market leaders enter Mexican markets.
The second chapter of Billy O’Rourke’s story began after encountering Don Julio Gonzales Junior, the son of Don Julio, the renowned Mexican spirits tycoon. The two rendezvoused at Don Julio’s home in Jalisco, Mexico, where Billy had an opportunity to taste the best tequila in the western hemisphere:
“It’s probably the smoothest tequila out there. I knew it was good tequila when I had it, but I didn’t realize how good it was until I started tasting it compared to others,” said Billy.
Don Julio Gonzales Junior shared his secrets with O’Rourke, which propelled Billy to venture into the world of fine spirits. In 2009, Billy founded Ambhar Tequila, relying on his time spent with Don Julio Jr. and years spent enjoying Mexican liquor in Cancun.
After the massive success of Ambhar Tequilla, Billy decided to venture into mezcal, thus founding Nayasse Mezcal Artesanal. While tequila is a liquor of choice for many, its taste spectrum is fairly limited. With Nayasse Mezcal, Billy strives to create dozens of unique spirits, each boasting an exquisite flavor, aesthetic, and aftertaste.
O’Rourke has partnered with investment banker and investor Tim Alford and is eager to take the mezcal trend to new heights. What separates Billy’s Nayasse Mezcal from its peers is the fact that the former is committed to hand-planting, hand-harvesting, and hand-baking each agave seed, ensuring each bottle is a true representative of the brand’s quality.
More information about Cancun Billy and Nayaase Mezcal Artesanal is available on the brand’s official website.
Contact Info:
Name: Gaelle Morisseau
Email: Send Email
Organization: Nayasse Mezcal
Address: Las Vegas, United States
Website: https://nayaase.com/
Release ID: 89058435
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