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According to Rob, “I wrote this book because a lot of professionals and advisors - lawyers, accountants, consultants, medical practitioners, people who make their living from ‘the grey goo between their ears’ - struggle to stand out in an increasingly crowded marketplace. Business has become a battle for attention, and it’s hard to grab your prospective clients’ attention when you’re saying and doing the same as all your competitors. “Authority!” is about one of the most reliable strategies available to position a professional as the go-to expert in their field, generate new leads, convert more sales and attract higher-value referrals. It walks you through seven different ways to write an authority book, even if you don’t consider yourself a ‘writer’, and 23 ways to get your book into the hands of the people who need it and turn them into paying clients."The book is available now at www.RobCuesta.com/Authority
Some of the topics Rob reveals in his book and likes to discuss in interviews include:
- Why an authority book is the most important marketing strategy experts can implement in 2015.
- Why the clients attracted by authority books are better and more profitable.
- How to overcome the seven blocks that stop most professionals writing a book that positions them as an authority.
- How even non-writers can get an authority book written and published in as little as 45 days.
- How to produce authority books that get experts and their firms noticed on a national, or even global scale.
More About Rob Cuesta
Rob Cuesta founded Solution Academy Ltd in the UK in 2002, and moved to Oakville, Ontario in 2014 where he launched HyperSuasion Consulting, Ltd., to continue his mission helping professionals and advisers around the world get more clients, make more money, and have more fun growing their business by positioning themselves as the ‘Natural Expert’ in their field: the person everyone wants to work with, whatever it takes and however much it costs.
Contact Info:
Name: Rob Cuesta
Email: Send Email
Organization: HyperSuasion Consulting, Ltd
Address: #1800 The Exchange Tower, 130 King St. W, Toront, Ontario M5X 1E3, Canada
Phone: 416-842-9010
Website: http://www.RobCuesta.com/Authority
Release ID: 72692