Barclay's Survey Shows That Online Businesses Are Outperforming The Economy

A recent study carried out by banking giant Barclays has shown that companies that have a strong online presence are outperforming the overall economy.

A study that was recently carried out on behalf of the banking and financial giant, Barclays, has indicated that businesses that have a strong online presence are performing better than the overall economy. This is despite the various challenges that the economy continues to face in the current climate.

More than 300 online businesses were polled, and the average amount of compound annual growth reported over the past three years was 11.4 percent. This compared to economic growth of just 0.2 percent, according to the data from the Barclay's study.

An official from Barclay's said: "Online businesses have bucked the trend over the last three years and experienced success in spite of the stagnant economic conditions. The next challenge for companies operating online is sustaining this level of growth and ensuring that they take advantage of new and rising trends. We are advising our online clients to become mobile-ready, as it's a significant opportunity, particularly with the imminent roll out of 4G networks across the UK due to make mobile browsing easier for more and more consumers."

Businesses of all sizes have used a range of internet marketing strategies in order to increase their visibility and customer levels over recent years. This includes getting high quality websites created by specialist companies such as evevo, using SEO to increase exposure, and turning to social media networking, which continues to gain popularity. Full service internet marketing companies like evevo are able to offer a range of services to businesses that want to improve their online presence, such as website design, web marketing, SEO, and hosting.

Over the past few years, industry experts have been urging businesses – particularly smaller and start up businesses – to develop their online presence in a bid to improve their success. Businesses have been able to benefit through the ability to raise their profile and to compete on a global basis by doing this.

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