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The home-grown luxury menswear brand Asuka Couture has seen a meteoric rise in the past two years. This year, the brand proudly celebrates three significant milestones - the second anniversary of its Hyderabad store, the first anniversary of its Mumbai store, and the opening of its newest location in Ahmedabad.
Backed by over 35 years of industry experience, Asuka has not only cemented its presence in the country's premier festivity destinations. But it has also carved a niche as the ultimate fashion destination for the discerning modern gentleman.
Under the leadership of the Head Designer, Gaurav Mohnani, the luxury mens fashion brand's journey has been marked by a remarkable array of celebrity associations, further establishing its position as a purveyor of exceptional men's couture.
"At Asuka, we are driven by a deep passion for preserving the essence of Indian craftsmanship while embracing the evolving trends of modern fashion," explains Piyush and Varun Mohnani, the Marketing Heads. "Our collections reflect this harmonious blend, where each meticulously handcrafted piece upholds our nation's rich heritage and the aspirations of the contemporary gentleman."
The Production Head, Priyansh Mohnani further asserts that the designers “blend traditional craftsmanship with modern technology to create garments that are not just fashionable, but impeccable quality. Each piece is a testament to our commitment to excellence."
Operating under the esteemed Tessile Clothing Pvt Limited, a reputable manufacturer and wholesaler, Asuka has harnessed the extensive expertise of its parent company. Asuka has leveraged this expertise in contract manufacturing for prestigious brands like Aditya Birla.
Such a synergy has allowed Asuka to deliver exceptional quality and craftsmanship. This is evident in its use of the latest German and Japanese machines for manufacturing and its strategic fabric sourcing from India, Banaras, Turkey, and Italy.
"We believe that the modern man deserves attire that captures his individuality and celebrates the rich tapestry of our cultural legacy," adds Aryan Mohnani, the Operations Head. "Asuka is more than just a brand; it symbolises the ritual of fine dressing, where every stitch, every embellishment, and every fabric choice comes together to create a sartorial masterpiece."
As Asuka commemorates its anniversary in Hyderabad and Mumbai and prepares to open its highly anticipated store in Ahmedabad, its impact continues reverberating across the country. The Menswear Industry is projected to grow from USD 610.75 billion in 2024 to USD 988.24 billion by 2032, driven by the rising demand for premium and personalised fashion. This trend perfectly aligns with Asuka's ethos.
Contact Info:
Name: Aryan Mohnani
Email: Send Email
Organization: Klimt Clothing
Website: https://asukacouture.com/
Release ID: 89143077
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