-- Assertive Yield is redefining programmatic advertising with its traffic shaping technology, designed to help publishers optimize revenue while addressing the industry's most pressing challenges. Assertive Yield stands out as a revenue-agnostic platform, committed exclusively to championing the interests of publishers. This independent technology ensures that publishers retain full control over their data and supply chains, eliminating conflicts of interest common in demand-driven models.
In the newly released four-episode webcast series Season 1: Traffic Shaping for Revenue Growth, industry experts Chris Kane (Jounce Media), Nils Lind (Assertive Yield), and Rob Beeler (Beeler Tech) share actionable insights on overcoming key inefficiencies in the programmatic ecosystem, such as bid duplication, unlocking hidden inventory, and mastering advanced techniques like traffic shaping and dynamic flooring.
Chris Kane, CEO of Jounce Media, emphasized the need for a publisher-driven approach to traffic shaping:
“Publishers must take charge of their data, strengthen relationships with SSPs, and optimize their supply chains to foster sustainable growth. Assertive Yield’s solutions provide that capability.”
Assertive Yield is already driving significant results for major global players. One of the world's biggest web service providers and one of the largest ad management companies based in New York are using Assertive Yield’s traffic shaping solutions to refine their strategies, eliminate inefficiencies, and maximize revenue potential.
Their success demonstrates the transformative power of Assertive Yield’s AI-powered solution.
Nils Lind, CEO and Founder of Assertive Yield, highlighted the growing challenges in targeting amidst increasing privacy restrictions:
“We’re seeing a growing divide in how top-tier impressions are monetized compared to mid- and low-tier impressions. Our traffic shaping models, honed through insights from hundreds of SSPs since 2021, help publishers focus on high-value inventory while eliminating inefficiencies like request duplication.”
The webcast series has garnered praise for its insightful discussion. One social media review noted: “Why does more = more? Or is it just...more? Hats off to Rob Beeler, Chris Kane, and Nils Lind for one of the most open and intelligent discussions I’ve listened to in some time. The complexities of the ad tech supply chain — too many points to highlight. I would definitely recommend watching all 4 episodes of the series.”
By optimizing over 120 billion impressions each month, Assertive Yield’s AI-driven machine learning models continuously adapt to publishers' and SSPs’ traffic patterns. This reduces redundant bids and ensures more accurate auction outcomes, giving publishers greater visibility into their supply chain to make data-driven decisions that optimize monetization across all inventory tiers.
As the programmatic advertising landscape evolves, Assertive Yield’s traffic shaping technology is rapidly becoming the gold standard. Its scalable infrastructure, capable of supporting millions of requests per second, ensures publishers can seamlessly manage their impressions even as the demand for real-time optimization grows.
Beyond traffic shaping, their technology unlocks hidden inventory value, optimizes bids, reduces redundancy, and drives long-term growth. By putting traffic shaping in the hands of publishers, Assertive Yield equips them with the tools needed to thrive in an increasingly competitive market.
About Assertive Yield
Assertive Yield is a leading provider of programmatic advertising solutions for publishers, offering advanced tools for traffic shaping, yield management, and data-driven monetization strategies. By combining cutting-edge machine learning, extensive data analysis, and scalable infrastructure, Assertive Yield helps digital publishers drive growth, maximize revenue, and improve operational efficiency.
For more information about Assertive Yield’s traffic shaping technology and how it can benefit a business, visit www.assertiveyield.com or contact Katia Moura Rodrigues.
Subscribe to Assertive Yield’s YouTube Channel to stay up-to-date on the latest episodes of DPO Mastery: Traffic Shaping for Revenue Growth and other exclusive content.
Contact Info:
Name: Katia Moura
Email: Send Email
Organization: Assertive Yield B.V
Website: https://www.assertiveyield.com/
Release ID: 89148821
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