-- 2025 has been a year of breakthrough for Ascott, from the company’s first-time global recognition for environmental and accessibility leadership to ASR’s rise as one of the region’s most influential loyalty programmes. Pictured: Ascott ICC Guangzhou
Singapore, 8 December 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), concludes 2025 with unprecedented recognition across the global hospitality landscape. At the World Travel Awards 2025, Ascott secured its fifth World’s Leading Serviced Apartment Brand title as part of a standout haul of 31 accolades across international and regional categories. The year also marked breakthrough achievements beyond product and service excellence, with Ascott Star Rewards named Best Hotel Loyalty Programme in Asia-Pacific by the Business Traveller Asia-Pacific Awards 2025 and Ascott recognised with the World’s Leading Sustainable Accessibility & Inclusion Initiative at the World Sustainable Travel Hospitality Awards 2025. Together, these wins underscore Ascott’s transformation into the preferred hospitality company, enriching global living with heartfelt experiences.
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “2025 has been a breakthrough year for Ascott, with our teams recognised for excellence across our brands, sustainability and guest loyalty. Our brands continued to lead globally, winning multiple World Travel Awards. We also secured breakthrough sustainability awards while advancing accessibility through Ascott CARES. In addition, Ascott Star Rewards grew to over seven million members in six years and claimed its first major loyalty awards. Every achievement reflects the dedication of our people to delivering heartfelt hospitality that our guests value and trust. Guided by our brand promise Stay Your Way, we will continue to deliver stays that adapt to the diverse needs of our guests, create memorable experiences, and make a lasting impact on hospitality worldwide.”
Tan Bee Leng, Chief Commercial Officer, Ascott
Reinforcing Global Leadership in Extended Stay Hospitality
At the prestigious 32nd World Travel Awards held in Bahrain on 6 December 2025, Ascott captured 31 awards, cementing its position as the global leader in serviced apartments and extended stay accommodation. The company was crowned World’s Leading Serviced Apartment Brand for the fifth time while La Clef Champs-Elysées Paris by The Crest Collection was named World’s Leading Serviced Apartments, a distinction held by an Ascott property for the fourth consecutive year. The French flagship property also secured Europe’s Leading Serviced Apartments title for the seventh consecutive year.
Regionally, Ascott was named Asia’s Leading Serviced Apartment Brand for the 10th year, while Ascott Bonifacio Global City Manila received Asia’s Leading Serviced Apartments for the third time. Ascott’s brands were also recognised as top serviced apartment brands across Europe, the Middle East and Oceania. Established in 1993, the World Travel Awards honours excellence across all sectors of travel, tourism and hospitality, with winners determined by industry professionals and consumers worldwide.
Ascott secured its fifth World’s Leading Serviced Apartment Brand title at the World Travel Awards 2025.
Beyond the World Travel Awards, Ascott continued to dominate Asia Pacific’s most prestigious hospitality accolades. The company’s namesake brand, Ascott, clinched Best Serviced Apartment Brand for the 16th consecutive year in the DestinAsian Readers’ Choice Awards 2025, with its Oakwood, Somerset and Citadines brands also securing top 10 positions. In addition, the company was named Best Serviced Apartment Brand in Asia-Pacific at the Business Traveller Asia-Pacific Awards 2025; and earned the title of Best Serviced Residence Operator at the TTG Travel Awards 2025 and TTG China Travel Awards 2025.
Pioneering Sustainable and Inclusive Hospitality
Ascott’s commitment to responsible hospitality earned major recognition in 2025, with multiple first-time wins highlighting the company’s leadership in environmental stewardship and accessibility innovation. Beyond reducing carbon footprints across its global portfolio, Ascott pioneered industry-changing initiatives, including one of the world’s first open-access playbooks on disability inclusion, a practical resource empowering the broader hospitality sector on this essential journey.
At the World Sustainable Travel Hospitality Awards 2025, organised in partnership with the World Sustainable Hospitality Alliance, Ascott received dual recognition. The company was honoured with the World’s Leading Sustainable Accessibility & Inclusion Initiative award, while Ms Beh Siew Kim, Chief Financial & Sustainability Officer for Lodging at CLI and Managing Director for Japan & Korea at Ascott, was recognised as World’s Leading Sustainability Leader 2025.
Ms Beh’s recognition reflects her instrumental role in advancing Ascott CARES, the company’s sustainability framework that aligns growth with environmental, social and governance (ESG) principles and Global Sustainable Tourism Council criteria. Her leadership earned further recognition in Singapore at the 2025 Sustainability Impact Awards organised by The Business Times and United Overseas Bank. Ascott received the Impact Enterprise Excellence Award for large enterprises, the company’s first win at this prestigious programme celebrating corporate sustainability leadership, while Ms Beh clinched the Impact Leader Excellence Award for inspiring transformative change across the organisation and industry. In China, Ascott achieved its first major win at the 2025 Hospitality Industry ESG Innovation Competition organised by the China Hospitality Association, earning bronze in the lodging sector.
Breakthrough Recognition for Guest Loyalty Excellence
Ascott Star Rewards (ASR) achieved defining milestones in 2025, transitioning from an emerging programme to a recognised industry leader in its sixth year of operation. With membership surpassing seven million globally, ASR members account for over 90% of all digital bookings while demonstrating consistently higher stay frequency and spend – a testament to strategic investments in digital innovation, enriched benefits and personalised experiences.
The programme secured its inaugural win as Best Hotel Loyalty Programme in Asia-Pacific at the Business Traveller Asia-Pacific Awards 2025, one of the region’s most respected travel industry platforms. ASR’s strategic effectiveness was further validated at the Loyalty & Engagement Awards 2025 held by MARKETING-INTERACTIVE, earning Best Loyalty Strategy – Travel & Hospitality (Silver) and Best Loyalty Strategy – Collaborative Partnerships (Bronze). These accolades reflect ASR’s maturity as a programme that drives meaningful guest engagement and repeat business for Ascott.
Ms Chia Pei Siang, Head of Communications, Ascott, accepted the company's inaugural award for Best Hotel Loyalty Programme in Asia-Pacific at the Business Traveller Asia-Pacific Awards 2025.
Mr Tan Gan Hup, Vice President, Loyalty, Marketing and Partnerships (right) received the award for Best Loyalty Strategy – Travel & Hospitality (Silver)on behalf of the Ascott Star Rewards team.
These milestones highlight a year of breakthrough for Ascott, from the company’s first-time global recognition for environmental and accessibility leadership to ASR’s rise as one of the region’s most influential loyalty programmes. Looking ahead, Ascott will continue building on this momentum to deliver exceptional stays and drive meaningful impact across its global portfolio.
The list of awards won by Ascott and its properties at the World Travel Awards 2025 is appended below:
World Travel Awards 2025 – Grand Final
1. World’s Leading Serviced Apartment Brand 2025: The Ascott Limited
2. World’s Leading Serviced Apartments 2025: La Clef Champs-Elysées Paris by The Crest Collection
World Travel Awards – Asia 2025
3. Asia’s Leading Serviced Apartment Brand 2025: The Ascott Limited
4. Asia’s Leading Serviced Apartment 2025: Ascott Bonifacio Global City Manila
5. Hong Kong’s Leading Serviced Apartment Brand 2025: The Ascott Limited
6. India’s Leading Serviced Apartment Brand 2025: Somerset
7. India’s Leading Serviced Apartments 2025: Somerset Greenways Chennai
8. Indonesia’s Leading Hotel Residences 2025: Citadines Berawa Beach Bali
9. Indonesia’s Leading Serviced Apartments 2025: Ascott Kuningan Jakarta
10. Indonesia’s Leading Serviced Apartment Brand 2025: The Ascott Limited
11. Kazakhstan’s Leading Serviced Apartments 2025: Somerset City Centre Atyrau
12. Malaysia’s Leading Serviced Apartment Brand 2025: The Ascott Limited
13. Philippines’ Leading Serviced Apartment Brand 2025: The Ascott Limited
14. Philippines’ Leading Serviced Apartments 2025: Ascott Makati
15. Thailand’s Leading Hotel Residences 2025: Somerset Rama 9 Bangkok
16. Thailand’s Leading Serviced Apartments 2025: Ascott Sathorn Bangkok
17. Thailand’s Leading Serviced Apartment Brand 2025: The Ascott Limited
18. Vietnam’s Leading Serviced Apartment Brand 2025: The Ascott Limited
19. South Korea’s Leading Serviced Apartments 2025: Oakwood Premier Coex Center Seoul
World Travel Awards – Oceania 2025
20. Oceania’s Leading Serviced Apartment Brand 2025: Quest Apartment Hotels
World Travel Awards – Europe 2025
21. Europe’s Leading Serviced Apartment Brand 2025: Citadines
22. Europe’s Leading Serviced Apartments 2025: La Clef Champs-Elysées Paris by The Crest Collection
23. Belgium’s Leading Serviced Apartments 2025: Citadines Sainte-Catherine Brussels
24. France’s Leading Serviced Apartment Brand 2025: Citadines
25. France’s Leading Serviced Apartments 2025: La Clef Tour Eiffel Paris
26. Spain’s Leading Serviced Apartments 2025: Citadines Ramblas Barcelona
27. Türkiye’s Leading Serviced Apartments 2025: Somerset Maslak Istanbul
World Travel Awards – Middle East 2025
28. Middle East’s Leading Serviced Apartment Brand 2025: The Ascott Limited
29. Saudi Arabia’s Leading Serviced Apartment Brand 2025: The Ascott Limited
30. Saudi Arabia’s Leading Serviced Apartments 2025: Ascott Rafal Olaya Riyadh
World Travel Awards – Africa 2025
31. Africa’s Leading Serviced Apartments 2025: Somerset Westview Nairobi
For more of Ascott’s awards, please visit: https://www.discoverasr.com/en/the-ascott-limited/awards.
Release ID: 89178108
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