As the 55th anniversary of the establishment of diplomatic ties between China and France approaches, 2019 “Chinese Emperors’ Imperial Wonderland” was held at Hôtel Salomon de Rothschild from August 26 to 28. The exhibition was hosted by the Publicity Department of the Communist Party of China Beijing Committee, China Cultural Tourism and Creativity Corporation in Beijing, and Tmall Culture, which is a branch of Alibaba, both a strategic partner of the Olympic Games and the largest retailer world-wide. —
The exhibition attracted numerous celebrities and experts, including Li Shaoping, Cultural Counselor at the Chinese embassy in France, Tong Zhiwei, Deputy Minister of the Publicity Department of the Communist Party of China Haidian District of Beijing Committee, Di An, General Supervisor of Tmall Home Textiles, etc. Also present at the exhibition were heads of many top-tier French luxury brands such as Moët Hennessy, Louis Vuitton, Chanel, Kenzo, and Dior. In addition, the Deputy Mayor of Tours also took a special trip to the exhibition. Tours is home to many French royal gardens and ancient castles. The participants had an in-depth discussion on garden culture.
Because state-of-the-art technologies, such as 3d front-projected holographic display, 3D projection, patented interactive methods, etc., were used at the exhibition, and because the charm of Chinese royal gardens was comprehensively illustrated by an immersive mode of display, romantic French people were attracted, praising the “12 Beast Heads of the Old Summer Palace” that had come from afar. The crowds at the exhibition further attested to its excellence.
A commercial giant as Tmall is, it also pays attention to global cultures. Its Tmall Culture is collaborating with more and more commercial brands to develop cultural and creative products with special characteristics, which are popular among young people. According to incomplete statistics, 24 top-tier museums around the world have opened their stores on Tmall, on which over 2400 brands have developed trans-boundary cultural commodities and sold them on the market.
For Tmall Culture, to make its international debut in a cultural capital such as Paris is both special and significant. This event may help Tmall Culture to strengthen its cooperative ties with an increasing number of top museums, art IPs, and brands across the world, and to help a billion people to live together with culture and art, which is a goal shared by Tmall.
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