-- Aquaholic Gifts, one of the major providers of corporate gifts in Singapore, has noticed a sharp and persistent growth of the demand on eco-friendly and sustainable corporate gifts, which underlines the fact that the concept of environmental awareness is gaining a stronger role in the modern business approach of giving gifts.
The company has achieved a growth of 32 percent in the previous year-on-year orders of sustainable gift products, with bamboo drinkware, recycled-fabric tote bags, wheat-fibre stationery, and biodegradable packaging being the top performing categories. The internal sales estimates show that over fifty percent of the new customers in 2025 were particular about using a product made of recycled, organic, or ethically sourced materials.
This change is indicative of bigger changes in the corporate environment of Singapore, where organizations are actively incorporating Environmental, Social and Governance (ESG) objectives in procurement and marketing policies. Since banks and technology companies, sustainability has become not only an obligatory practice, but it is also a marker of a brand.
According to Koh, Director of Aquaholic Gifts, sustainability is no longer a marketing augmentation but a boardroom agenda. We have also observed that there has been a growing trend of clients basing their corporate gifting programs on their environmental values. The market is now demanding products that are environmentally conscious but not based on the price.
Rising Corporate Awareness and Policy Shifts
Over the past few years, Singapore has enhanced national sustainability through the Singapore green plan 2030, which is a government initiative to improve green finance, waste management, and responsible production. As businesses strive to identify with such national agendas, corporate gifting has been naturally developed to become a way of expressing environmental stewardship.
The data of Aquaholic Gifts indicates that additional business clients are now using sustainability indicators in assessing a vendor - not just by checking the origin of materials, but also in how the packaging materials are wasteful, and their carbon footprint. Enlightenment has given rise to a new breed of responsible customers especially the HR, marketing and procurement departments.
Of interest, though, is the type of questions that we receive now, as highlighted by the Sustainability Lead of the company. Less than five years back, clients primarily enquired about colour, size or price. They are nowadays questioning the source of materials, whether or not they are FSC certified or the recyclability of the packaging. It’s a major mindset shift.”
The Rise of the EcoSmart Collection
In response to this increasing demand, Aquaholic Gift launched an in-house brand called EcoSmart Collection; a discerning collection of sustainability-focused products that are both eco-friendly and attractive. All the pieces of the collection are created with renewable, recycled or biodegradable materials, and limited use of single-use plastics is needed.
Products in the EcoSmart line include:
- Bamboo and wheat fibre drinking wares
- Customised Organic cotton and RPET tote bags
- Recycled paper, refillable pens and biodegradable ink.
- Environmentally friendly custom umbrellas to be designed to support green lifestyle and planting of trees.
Every product can be customised with a corporate logo by use of low impact printing techniques that minimise wastage of chemicals. Besides, Aquaholic Gifts will only be doing business with suppliers who observe ethical labour practices and those who use recyclable or compostable packaging materials.
Koh said that our philosophy is reflected in the EcoSmart Collection- sustainability does not have to compromise style. Our mission is to aid companies in the process of sharing their brand story with a set of conscious and sensible goods that people will want to utilize.
Consumer Expectations Driving Change
The change in corporate gifting is in line with a greater international trend in consumer behaviour. More employees and customers today demand that the brands which they interact with should be responsible. The 2025 Sustainability Outlook by Deloitte indicates that three-quarters of consumers worldwide are more willing to patronize brands that have declared apparent environmental efforts.
This in Singapore has boiled down to the firms reconsidering not only what they are giving, but what the gifts are. Eco-friendly corporate gifts are currently being considered as manifestations of brand integrity and this enables businesses to relate genuinely to their employees, clients and stakeholders.
This is how Aquaholic Gifts has played out in various industries, such as financial institutions commissioning sustainable welcoming of employees kits, to event organisers commissioning zero-waste conference kits. The point that brings them together: each piece can be used as an appreciation and an advocacy.
According to Koh, “companies that have changed to gifts that are sustainable tend to get more engagement. People are happy to get something that is functional and friendly to the environment. It is a minor act that has far-reaching effects.”
Operational Sustainability Beyond Products
There are also internal sustainability practices that have been adopted by Aquaholic Gifts. The company has recently moved to digital invoicing and workflow, and has as much as possible started using electric delivery vehicles to make local dispatches. Moreover, the energy use in the warehouse has been minimized by 18 percent by installing LEDs and intelligent temperature regulators.
The initiatives are a subset of the overall Green Operations Framework of the company which was introduced in early 2025 to institutionalize sustainability in the supply chain. Aquaholic Gifts also collaborates with other local recycling initiatives to reuse packaging materials and reduce the waste after delivery.
Sustainability should not just be about what we sell, the Director of Aquaholic Gifts said. We are also constantly improving our operations so that the whole business model is responsible for consumption and production.
Sustainability as a Business Advantage
With ESG commitments going cross-industrial, Aquaholic Gifts is confident that business benefits through sustainable practices are quantifiable. In addition to a better ecological effect, environmentally friendly corporate gifts serve companies:
- Build brand loyalty among the customers and the staff.
- Increase the corporate sustainability reporting with concrete data.
- Strengthen customer loyalty through meaningful and real processes with the customers.
- Reduce both waste and purchase costs in the long-term by using reusable products.
The Aquaholic Gifts projects maintained their development in the sustainability segment, where eco-focused products will take more than 60% of the total sales in 2026. The firm also intends on increasing its EcoSmart range to incorporate locally made gifts which have been created in consultation with Singapore-based artisans.
The Managing Director was excited about the opportunities in the future. Sustainable gifting is not only a trend, but the new way of making meaningful connections with corporations.
About Aquaholic Gifts
Aquaholic Gifts is a reputed corporate gift provider in Singapore and has a wide selection of tailored merchandise to both small and big businesses. Aquaholic Gifts is a combination of quality craftsmanship and considerate design, which makes their products available in branded drinkware, lifestyle accessories, eco-friendly stationery, and eco-friendly apparel.
The mission of the company is to assist the brands in showing appreciation, recognition and identity using sustainable, creative and high impact corporate gifts. Still at the forefront of Customised Corporate Gifts in Singapore, Aquaholic Gifts has had a concentration in innovation, ethical sourcing, and environmental responsibility.
Media Contact
Media Relations – Aquaholic Gifts
Email: [email protected]
Website: www.aquaholic.com.sg
Phone: +65 6589 8175
Contact Info:
Name: Andrew Jacsion
Email: Send Email
Organization: Aquaholic Gifts
Address: Singapore
Phone: +65 6589 8175
Website: http://www.aquaholic.com.sg
Release ID: 89170740
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