Aqua Paradise, a well-known hot tubs San Diego-based retailer, is revamping their marketing strategy. The main objective of the new marketing strategy is to solidify the retailer’s online presence in their local area. Advanced Search Engine Optimization (SEO) will be employed to boost the retailer’s website rankings in SERPs through content development, link building and improving user experience. —
The team behind Aqua Paradise has recognized the need for creating a user-oriented web presentation. The website will be optimized with a view to increasing load speed and building a platform that is easier to navigate by the users.
Website optimization for mobile is another crucial element of the new strategy, since it directly influences user experience. It is also an important ranking signal for both local and organic searches. Aqua Paradise wants to make sure their website is easy to access and navigate on any device, mobile or desktop.
The San Diego hot tubs retailer is also going to employ customer-oriented online brand management. This part of the strategy will concern managing online reviews. The Aqua Paradise customer support team will encourage customers to share their thoughts on the products and services, while addressing the concerns in a thorough and timely manner.
Aqua Paradise will also work on improving the official website’s internal structure through advanced internal linking techniques. The aim is to make the website easier to index and crawl by the search engines, which will ultimately contribute to better local and organic rankings. Additionally, Aqua Paradise team wants to make sure prospect customers can reach the information they need with as few clicks as possible, on mobile or desktop.
Aqua Paradise’ official blog will remain the primary source of new website content. Prospect customers and other website users will have first-hand access to expert tips on purchasing, maintaining and boosting the efficiency of Jacuzzi hot tubs, indoor and outdoor spas, swim spas, pre-owned hot tubs, and more.
About Aqua Paradise: Aqua Paradise is a trusted hot tubs San Diego retailer with stores in Carlsbad, Rancho Bernardo and San Diego. The retailer started out as an authorized service center for Jacuzzi Hot Tubs, evolving into a retailer after only six months. The Carlsbad store ranks in the top 10% worldwide in gross sales for Jacuzzi Hot Tubs. In addition to hot tubs, Aqua Paradise offers a selection of spas, swim spas, replacement hot tub and spa covers, chemical and water testing service, and more.
Release ID: 271497