ANY Launches the World's First Life Utility Vehicle, Founding a Brand New Category in Urban Mobility

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Co-founded by automotive design legend Lowie Vermeersch and led by CEO Pieter Van de Velde and CCO Erik de Winter, ANY has launched the LUV1, a category-defining electric two-wheeler combining motorcycle agility with car-level utility, and is now open for early access reservations.

-- ANY, the urban mobility company building a new category of electric vehicle for real city life, has announced the successful close of an oversubscribed funding round following the debut of its first vehicle, the LUV1, at Milan Design Week in April 2026. The launch generated consumer, PR, and investment momentum simultaneously: paying customers across multiple markets have placed reservations, the funding round closed in no time, and coverage across trade and lifestyle media has established ANY as one of the most talked-about mobility launches of the year.

The LUV1 is the world's first Life Utility Vehicle, a category ANY has created to describe something that did not previously exist: a two-wheeled electric vehicle with the agility of a motorcycle, the utility of a compact car, and a design language that belongs in both.

Meet the LUV: The SUV Reinvented for Two Wheels

The Life Utility Vehicle is to two-wheeled travel what the SUV was to cars. It offers style, utility, and storage without the bulk. The LUV1's defining feature is a 120-litre storage compartment, large enough to carry luggage, shopping, a pet, or a keg of beer, without requiring the footprint of a car. It is the storage capacity that transforms a two-wheeler from a vehicle for one thing into a vehicle for anything.

Built around a two-piece high-pressure die-cast aluminium chassis, the LUV1's architecture enables the modularity and versatility that defines ANY's engineering approach. Riders can personalise everything from colourways and seating to weather protection, performance tyres, cargo bay dividers, and front and rear cargo racks.

"The Life Utility Vehicle is a term we created to define an entirely new category," says Erik de Winter, CCO at ANY. "Our ambition is to eliminate the need to choose between a car and a scooter, with the LUV1 delivering the best of both. We believe the right product can reshape habits, transform cities, and ultimately impact the planet."

Designed by Automotive Royalty

The creative force behind ANY's design is Lowie Vermeersch, one of the most respected automotive designers in the world. His career includes a tenure as Chief Designer at Pininfarina, the Italian design house known for its work with Ferrari and Maserati, and he now leads Granstudio, Turin's prestigious mobility design studio.

"Modern cities demand a fundamentally different kind of vehicle, yet much of what we see is the result of a one-size-fits-all mindset," Vermeersch says. "We set out to challenge that convention, designing something that truly belongs in the urban environment. ANY captures the style people love and the utility they need, offering a compact, agile solution for the diverse demands of the modern city and beyond."

A Company Built to Scale a Category

Founded in 2024, ANY is led by CEO Pieter van de Velde and CCO Erik de Winter. The company combines expertise across engineering, venture capital, mobility operations, commercial strategy, and design to build and scale a new category of urban mobility.

Together, the founding team brings experience in category creation, international mobility markets, and scaling consumer-focused businesses. This combination positions ANY to rethink the compromises that have long defined urban transportation. The company believes city riders should not have to choose between practicality and style, or between car dependency and the limitations of a traditional scooter.

ANY’s vision is rooted in a simple idea: mobility should adapt to everyday life, not the other way around. Designed for the realities of urban living, the LUV is built to handle the flexibility, complexity, and spontaneity of modern city movement.

Post-Launch Momentum

The Milan Design Week launch marked the public debut of the LUV1 and the formal opening of ANY's early access programme. Since its launch, the company has onboarded paying customers across markets through its reservation system and generated significant coverage across renowned trade and lifestyle media internationally.

ANY's products will be available from late 2027.
Pre-orders are opening soon.

Get Early Access

Riders, partners, and early adopters can place a EUR 49,- refundable reservation here (www.rideany.com/en/early-access) and play around with their build your own configurator. The experience allows users to start customizing their vehicle to their individual needs and lifestyle before production begins.

About ANY

ANY is creating a new category in urban mobility by combining the agility of a two-wheeler with the utility of a small car, without compromising on design. Its first product, the LUV1, is the world's first Life Utility Vehicle: a category-defining electric two-wheeler designed by Lowie Vermeersch and engineered around a 120-litre storage compartment and a modular aluminium chassis. Founded in 2024 and led by Pieter van de Velde and Erik de Winter, ANY is building vehicles for real city life. For more information and to place a reservation, visit www.rideany.com.

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