Animal Backer Merges With Sure Boutique, Expands Digital Pawprint

Cruelty-free accessories and apparel retailer joins forces with established virtual boutique

Animal Backer, one of the fastest growing ecommerce retailers of cruelty-free accessories and apparel in North America, today announced it was expanding by merging with Sure Boutique. The company, which prides itself on using the power of retail to support conservation and rescue efforts of endangered or vulnerable creatures around the world through product proceed donations, will tie up with Sure Boutique to be able to bring its unique product suite to six continents worldwide.

“We are thrilled to partner with Animal Backer and showcase our products around the world”, says president of Sure Boutique, Luca Urban. “Their passion and dedication to making quality products is already well known. It’s an honor to be able to sell under the umbrella of their reputable brand.”

Sure Boutique has been producing and selling a variety of trendy clothing and statement jewelry since early 2015. The company revealed that Animal Backer has already integrated the company’s back office and sales tools with their own as of June of this year, and will operate hence force under the brand name Animal Backer and its associated divisions.

Leah Montecristo, senior vice president of Animal Backer had this to say, “We are delighted with our partnership with Sure Boutique and look forward to introducing their products to our passionate and animal-loving customers. There is a synergy between our two brands that we feel will result in a profitable future. We have already integrated our back office sales and support systems, and the integration has been seamless.”

To learn more about the merger, expansion plans, or to book an interview, contact Leah Montecristo at (855) 209-6137 or email

About Sure Boutique

Sure Boutique proudly produces and distributes quality passion products that highlight your favorite pets, animals, career pursuits, or style trends. Founded in 2015, the company experienced rapid growth due to the popularity of its fashionable product suite. Its streamlined operations and unmatched customer service has garnered thousands of satisfied customers worldwide.

About Animal Backer

Headquartered in Miami, Florida, Animal Backer is one of the fastest-growing ecommerce retailers in North America. Animal Backer is considered a premier source of accessories and apparel for lovers of all endangered, vulnerable, or orphaned creatures in the animal kingdom. It is a conglomerate of separate company divisions that support their own distinct product line and animal beneficiary units, including wolves, horses, dolphins, bees, cats, dogs, lions, elephants, tigers, rhinos, foxes, pandas, and more. Animal Backer operates as a social enterprise, and the company is proud to channel 20% of product proceeds across each division to animal-specific 501(C)(3) charities to help support the target charities’ conservation and rescue efforts.


Contact Info:
Name: Leah Montecristo
Email: Send Email
Organization: Animal Backer
Phone: (855) 209-6137

Release ID: 125647