American Marketing Association Chapters Join Forces to Co-Host Special Event in NJ

The American Marketing Associations of New Jersey (NJAMA) and Philadelphia (PAMA) present pull-marketing innovator, Morten Hjelmsø, on April 25, 2013.

NJAMA and PAMA announced today that they will co-host a special event featuring Morten Hjelmsø, an innovator in pull marketing. Hjelmsø is the CEO and founder of Denmark-based technology firm, Agnitio. This event will be held at Triumph Brewing Company in Princeton, New Jersey, on Thursday, April 25, from 6:00 p.m. - 8:00 p.m.

The NJAMA and PAMA, which have collaborated in the past, recognized how the current trending of pull marketing was affecting marketers. The upcoming program will help attendees understand how to create marketing messages that resonate with their B-to-B and B-to-C customers and prospects.

According to Ruth Stevens, President of eMarketing Strategy and a well-known consultant to the B-to-B marketing world, “Pull marketing works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions.”

Morten Hjelmsø will share an overview of pull marketing that will include avoiding the five most common mistakes companies make in implementation and the effects that new technologies will have on pull marketing tactics.

Judith N. Ottenstroer, President of NJAMA affirmed, "This event is a great opportunity to learn how to effectively listen to and communicate with your customers. With today's technology, the rules of business have changed. Morten Hjelmsø will provide real life examples to help attendees understand best practices to cost effectively drive leads and sales."

To attend this session, please register at The AMA member fee is $25; non-members pay $35. The fee includes appetizers and a complimentary drink.

For additional information about the event, contact Fern Dickey, NJAMA’s VP of Events, at or PAMA’s VP of Programming, Abby Siegel-Greenberg, at

About the American Marketing Associations of New Jersey and Philadelphia
These AMA chapters create connections of like-minded individuals and foster knowledge sharing. They provide resources and tools to support marketing practices and thought leadership for professional marketers and students. Learn more about the New Jersey chapter, which covers Northern and Central New Jersey, at The Philadelphia chapters serves Southern New Jersey and as well as the city of Philly. Learn more at Information about the International Headquarters of the AMA is at

Contact Info:
Name: Judith N. Ottenstroer
Email: Send Email
Organization: NJ Chapter of the American Marketing Association
Phone: 908-938-0500

Release ID: 8762