Amazon Product Research & Launching Strategies Explained on Popular Branding Blog

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The “Lunch With Norm” blog recently added part two of the Amazon FBA 101 guide, “Product Research & Launching Strategies.” The blog is an all-in-one resource for entrepreneurs, including Amazon, e-commerce, digital marketing, and social media.

Amazon FBA expert, Norman Farrar, is on a quest to share his extensive knowledge and experience through his popular branding podcast “Lunch With Norm.” Farrar recently followed up on his Amazon FBA 101 guide with part two, “Product Research & Launching Strategies.”

Find the full product research blog post at

Farrar starts with a vital piece of advice for all current and potential online sellers, “The secret to successful Amazon selling is straightforward: sell a product that is in great demand yet faces little competition.” Even though it may sound like a daunting task to find those ideal products to sell, Farrar’s guide suggests the search will be easier when keeping the following points in consideration:

Retail pricing ranges from $25 to $50

Minimal seasonality

Less than 200 reviews (less than 100 is tremendous!)

Compact (fits within a shoebox) and light

Possible to improve

Easy to manufacture

The Amazon launching strategies post also includes useful information and advice on determining product demand and the tools used for Amazon product research. Farrar offers ways to size up the competition and stay one step ahead of it with an effective Amazon competitive analysis.

Once a product is launched, it is key to find, maintain, and ultimately grow a brand audience on and off Amazon. Various methods can be used to create organic traffic, such as offering exclusive product discounts, conducting Amazon giveaways and creating social proof and reviews. In the absence of product reviews, Farrar suggests building relationships with bloggers and influencers. “You can also turn to external sources if organic growth isn’t working for you,” he adds. “There are three methods to utilize Facebook or make use of your email list.”

“Lunch with Norm” is a half-hour, live show featuring current trends, the latest tips, and advice from experts in the e-commerce, Amazon, and online business world. All episodes can be found on Apple Podcasts at

For those interested in accessing Farrar’s free live and interactive podcast for all entrepreneurs, visit the official website at

About Norman Farrar

Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. | | | | | | |







About Us: Lunch With Norm is your resource for everything from Amazon, to e-commerce, to digital marketing, to social media, all in the form of a live stream podcast. We aim to arm the small business owner with the latest tools and advice from the experts making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air.

Contact Info:
Name: Norman Farrar
Email: Send Email
Organization: The Beard Guy
Address: 701 N Andrews Ave, Fort Lauderdale, FL, 33311, United States
Phone: 1 (888) 300-1001

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Release ID: 89042504

Name: Norman Farrar
Email: Send Email
Organization: The Beard Guy
Address: 701 N Andrews Ave, Fort Lauderdale, FL, 33311, United States