Amazon FBA Resource Site Shares Insight on Amazon SEO & High Search Ranking

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The Amazon FBA resource site, “Lunch With Norm,” shares insight into the importance of Amazon SEO to rank high in search results. The article covers topics from understanding SEO to creating a powerful listing as well as when to use Amazon SEO services.

Amazon expert Steven Pope previously joined Norm Farrar on his popular Amazon FBA podcast “Lunch With Norm” to discuss the intricacies and strategies around Amazon SEO optimization: the process Amazon sellers need to rank high in Amazon searches. As a follow-up to the podcast episode, Farrar has taken a more in-depth look into the topic with his article “Amazon SEO: How to Rank High in Amazon Search.”

To find the full Amazon SEO article, visit

Farrar adds, “[SEO] helps you improve the quality of your Amazon listing to boost its visibility and drive traffic to it. Ultimately, it helps you sell to customers more.” In the long run, SEO should be prioritized as a long-term investment.

Amazon uses a search ranking algorithm to help users search by ranking brands and their products to provide the most relevant results to buyers. The article explains, “It does this by assessing how relevant your product listing is to the search (relevancy) and how likely your products are to sell (performance). It also regularly updates its algorithm to increase its efficiency and effectiveness.”

Relevancy ranking factors that influence the algorithm include:

Product title

Seller name


Brand name

Product description

Product features

The article highlights that keywords play a critical role in the world of Amazon SEO. Farrar suggests, “If you are just starting, the simplest way to start your keyword research is to use Amazon’s auto-fill feature. It’s simple and free! Record all the auto-fill suggestions that Amazon generates.” In the podcast, Pope recommended Helium 10 for Amazon sellers interested in boosting their Amazon rankings. Other tools to consider are SEMrush, Google Keyword Planner, and Ahrefs.

Additionally, the article covers the best practices for new product listings on Amazon, the phases of creating a powerful listing, the cycle of Amazon SEO, and Amazon SEO services.

Those interested in learning more about selling on Amazon or the online business world can access all past “Lunch With Norm” podcast episodes at

About Norman Farrar

Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. | | | | | | |







About Us: Lunch With Norm is your resource for everything from Amazon, to e-commerce, to digital marketing, to social media, all in the form of a live stream podcast. We aim to arm the small business owner with the latest tools and advice from the experts making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air.

Contact Info:
Name: Norman Farrar
Email: Send Email
Organization: The Beard Guy
Address: 701 N Andrews Ave, Fort Lauderdale, FL, 33311, United States
Phone: 1 (888) 300-1001

Source URL:

Release ID: 89045058

Name: Norman Farrar
Email: Send Email
Organization: The Beard Guy
Address: 701 N Andrews Ave, Fort Lauderdale, FL, 33311, United States