All Star Cleaning, a renowned Fort Collins cleaning service had a great campaign running through the quarantine months of 2020, giving away free house cleaning gift certificates to medical professionals in the area. The campaign ran from late April to the end of June. —
Medical workers interested in this giveaway could enter by joining a Facebook group run by the company, Northern Colorado Hometown Heroes, and fill in a form. The winners were chosen at random each day via Facebook Live. The company gave away anywhere between 3 and 12 cleanings per day, as well as 2 ‘a year of cleaning’ packages containing 12 monthly cleanings each. In all, the company gave away around $30,000 throughout the initiative.
This initiative had a two-fold goal. The first, and more obvious one is thanking the medical workers for their effort in the pandemic which caused so many problems, both medical and economic. The other goal of the company was ensuring that none of the employees lost their jobs or their full employment.
“This pandemic hit everyone pretty hard, it seems. Seeing medical workers working impossibly long shifts and giving their best to combat this nasty illness gave us an idea – we need to help them as best as we can. For All Star Cleaning, that help was cleaning their homes for free, - says Laura Smith, the founder and owner of All Star Cleaning Service. Ms. Smith continues: “More importantly, though, we wanted to protect our own employees from the uncertainty and pay cuts, even as our own business suffered about 40% reduction. We take care of our own, and will continue to do so through thick and thin.”
About All Star Cleaning Service: The company was founded in March 2006 by its current owner, Laura Smith. The company offers a variety of cleaning services, including recurring cleaning, deep cleaning, and move-in/outs. The company grew over time, and now employs 50 cleaners. The company is highly rated and has won numerous awards, including a recent ‘the best of 2020’.
Name: Laura Smith
Email: Send Email
Organization: All Star Cleaning Services
Address: 120 W Saturn Dr Suite B, Fort Collins, CO 80525
Release ID: 88991578