-- Alexander Henn, CEO of Squared Circle Ecom Pvt. Ltd., was recognized with the "Trendsetters To Watch Award" at the FUELD Conference. The event was held at the InterContinental DFC, Dubai, UAE, from December 8–10, 2025. This recognition highlights his outstanding contributions, forward-looking leadership, and remarkable influence in digital commerce and e-commerce innovation across emerging and established markets.
Alexander Henn is a leader who has played a defining role in shaping digital commerce across India and Southeast Asia. In 2019, he co-founded Squared Circle Ecom Pvt. Ltd. with a bold vision to help brands scale seamlessly and set new industry benchmarks. His journey includes key roles at Amazon India, where he earned the 'Above & Beyond' award, and at Lazada–Alibaba, contributing significantly to the region's e-commerce ecosystem. A champion of customer obsession and innovation, he continues to lead with clarity, drive, and impact.
Known for his customer-centric mindset and passion for continuous improvement, Alexander continues to guide teams and brands with clarity, resilience, and purpose. His work reflects a blend of strategic thinking, operational mastery, and a genuine commitment to shaping the next chapter of digital commerce across the region.
After receiving his award at the FUELD Conference, Alexander Henn shared, "I am honored to receive the Trendsetters To Watch award at the FUELD Conference. This recognition reflects not only my personal commitment but also the collective effort, trust, and excellence of the many professionals I have had the privilege of working alongside throughout my career. I am sincerely grateful to the mentors, colleagues, partners, and teams whose contributions and leadership have played a decisive role in my professional advancement. This acknowledgment reinforces my commitment to sustained excellence, responsible leadership, and continued impact within the global e-commerce industry.”
Alexander Henn's recognition at the FUELD Conference highlights his profound impact on advancing digital commerce strategies and creating scalable solutions for brands across diverse markets. His commitment to innovation, customer-centric approaches, and operational excellence has set a powerful example for e-commerce leaders worldwide. Through his visionary leadership and unwavering dedication, Alexander continues to shape the future of digital retail and inspire meaningful progress within the global commerce community.
About FUELD Conference
FUELD Conference is one of the world's most influential tech conferences, bringing together visionaries, builders, and global leaders who are setting the pace of innovation. From powering smarter products to reshaping entire industries, this 3-day event explores how AI and algorithms are transforming the way the world works in real time. With upcoming editions for the year in Las Vegas, Singapore, and Dubai, the conference continues to draw a curated mix of innovators and decision-makers who see innovation as a driver of growth and competitive advantage. For more details about the FUELD Conference, visit www.fueldconf.com.
Contact Info:
Name: Bhawna Banga
Email: Send Email
Organization: FUELD Conference
Website: https://www.fueldconf.com/
Release ID: 89180402
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