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In the middle of New Jersey, one name is synonymous with automotive greatness and community involvement: Alex Collantes. As the owner of Opulence Auto Group, which includes Bell Mitsubishi, Avenue Motors, and Opulence Car Club, Alex has built a business empire that serves car enthusiasts and invests in the community. Here’s his story, his accomplishments, and his love for Rahway, NJ.
From Ground Up to Automotive Greatness
Alex Collantes’ path to success is one of passion, hustle, and vision. His journey in the automotive industry started at 16 when he became a delivery coordinator at a Toyota dealership. Those early years, when he wore many hats – from being a manager to various other roles, taught him the business. "In a small dealership, you learn to do it all," Alex says. "That’s where I learned how to move in the business, how to serve customers, and how to grow."
With years of experience under his belt from various roles in the industry, Alex decided to build his own. His vision led to the creation of Opulence Auto Group, and Bell Mitsubishi is the crown. Under his ownership, Bell Mitsubishi has become the go-to for reliability and excellence in the automotive world. The dealership has new and pre-owned most reliable Mitsubishi cars, outstanding customer service, competitive pricing, and a huge inventory of the latest models.
Bell Mitsubishi: A Rahway Institution
Located in Rahway, NJ, Bell Mitsubishi is more than a dealership; it’s a community cornerstone. Alex’s leadership has made Bell Mitsubishi a household name for automotive buyers in New Jersey. His hands-on approach ensures every customer gets the best service and makes the dealership a one-stop shop for new car buyers.
https://www.youtube.com/watch?v=-kFSqTptSf4
Avenue Motors: Luxury, Prestige, and Reliability
For those looking for luxury and high-end pre-owned vehicles, Avenue Motors, another part of Alex’s business portfolio, has the largest selection, including the most reliable BMW cars, most reliable Mercedes-Benz cars, most reliable Cadillacs as well as top-tier vehicles from Alfa Romeo, Audi, Bentley, Buick, INFINITI, Jaguar, Land Rover, Lincoln, Porsche, Volvo, and Volkswagen. Alex’s commitment to quality and prestige is in every vehicle sold at Avenue Motors. The dealership is known for luxury, excellence, and reliability and offers customers meticulously inspected and maintained vehicles that meet the highest standards. Avenue Motors also supports the Global BMW Community by offering these extremely dependable pre-owned vehicles to a broad audience.
Opulence Car Club: Taking the Automotive Experience to the Next Level
Beyond dealerships, Alex has created exclusive experiences for car enthusiasts through the Opulence Car Club. Members get access to a curated collection of luxury vehicles, unique driving experiences, and exclusive events. It’s a testament to Alex’s innovative approach to the automotive industry where it’s not just about selling cars but creating experiences.
Giving Back to the Community
Alex’s success is measured not just by the growth of his businesses but also by the positive impact he has on the Rahway community. He is committed to supporting local events and initiatives so his success benefits those around him. Whether it’s car shows, community events, or charitable activities, Alex has made it a priority to give back to the town where Bell Mitsubishi is located. He has helped create a sense of community in Rahway where residents know they can count on Bell Mitsubishi not just for their automotive needs but as a community partner.
Leadership by Example
What separates Alex from other business owners is his involvement in the day-to-day operations of his dealerships. “Franchises are all the same until the owner walks in and makes a difference,” Alex says. “I’m always here. Most leaders are nowhere near the dealership on a Saturday. But if you’re not involved with your business how do you know where your business is going?” This hands-on leadership has been the secret to his success.
Marketing and Community
Alex’s marketing skills are another key to his success. He has a natural ability to connect with his target market – consumers 25-45 – through word of mouth and formal advertising like TV and print ads. He understands social media so well that he resonates with his audience. "When I get on social media, when I’m on Facebook, when I’m shopping, I’m a consumer. So whatever works for me is what we apply to our marketing," Alex says. This has been essential for the long-term growth of his businesses.
Developing Talent and Building a Family
At the heart of Alex’s operation is his focus on developing talent within his team. His hands-on experience in various dealership roles allows him to identify and train skilled professionals, many of whom are family members or locals from the neighborhood. This sense of family and community at Bell Mitsubishi has created a great work environment and exceptional customer service.
Conclusion: The Future is Bright
Alex Collantes' journey from a young entrepreneur to one of New Jersey’s top businessmen is a testament to his vision, work ethic, and commitment to excellence. Through Bell Mitsubishi, Avenue Motors, and Opulence Car Club, he has redefined the automotive experience and given back to the Rahway community. As Alex keeps moving forward, the future looks bright for Opulence Auto Group and the communities it serves.
Contact Info:
Name: Alex Collantes
Email: Send Email
Organization: Bell Mitsubishi
Website: https://bellmitsubishi.com/
Release ID: 89141627
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