With the escalation of Covid-19 cases worldwide, many countries extended movement restriction measures to break the chain of transmission. These disruptive measures resulted in higher losses than initially anticipated for most businesses when the usual ways of conducting trade and commerce became difficult. The ability to set up alternative sales channels and heightened awareness of branding and offers became vital factors to the survivability of businesses. —
Despite the effects of Covid-19, some businesses are resisting the urge to cut back on advertising and marketing. On the contrary, more focus is placed on leveraging cost-effective advertising and marketing methods. Many of these businesses are seeking swift assistance from advertising and marketing agencies that offer optimal outreach digitally at a fraction of what it traditionally costs.
In turbulent times of any economic downturn or crisis, eliminating advertising and marketing expenditures to lower costs may be instinctive, but it is actually counter-productive. Investing in the correct advertising and marketing channels during a crisis is a way to leverage the typically crowded mass communication space that is less saturated now when most competitors might be cutting back. Additionally, fewer voices in this space meant that audiences are likely to be more receptive to the brand messages with fewer opposing opinions and competition for attention. The creation of these touch-points serves as reinforcing reminders so that when the trade climate improves, these brands are likely to remain in the minds of consumers.
Understandably some companies, especially small and medium enterprises, are financially drained by overheads and the reduction in patronage. Rather than scrapping their advertising and marketing budgets entirely, businesses that terminated underperforming solutions and divested into more holistic marketing strategies are more likely to survive in the long term.
To better serve and assist businesses through their current challenges, more advertising and marketing agencies are actively curating innovative advertising and marketing strategies that are able to guarantee effective and efficient outreach solutions. Targeted approaches with the right balance between cost and positive results that drives traffic and increase actual sales conversions for businesses are what they are looking out to employ.
One such example is MEGA Agency, a community-based marketing agency currently helping many businesses optimise their advertising and marketing efforts with organic and results-orientated viewership. With its community base of “Marketing Associates”, the agency offers businesses the opportunity of having free word-of-mouth advertising as part of their sales increasing strategy. These informal yet highly effective “micro-influencers” help spread the word across multiple social media platforms and messaging apps for the benefit of businesses. MEGA Agency also offers powerful enhancements, such as media production and copywriting, as demanded by more ambitious businesses.
More importantly, MEGA Agency is leveraging on a new advertising technology (AdTech) from V-MORE, an e-commerce platform, to benefit the businesses they serve. V-MORE’s AdTech sifts out bot activities and digital ad frauds, enabling businesses to continue their advertising outreach online without wasting valuable resources. The low-cost efficiency V-MORE provides is the deciding factor that plays a significant role in the successful marketing strategy offered by MEGA Agency.
Employing innovations such as V-MORE’s AdTech by agencies, there is no reason that businesses should scale back their advertising and marketing efforts if they want to continue to survive and thrive in our fast-evolving world.
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