Account-Based Marketing Market Trends and Growth, Outlook, Research, Trends and Forecast to 2028

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The market size for global account-based marketing is anticipated to reach USD 1,897 million by 2028 and addition of this market by company, by country, and by application/type for the competitive landscape analysis.

Growing usage of smart phone and other such devices such as tablet, mobiles, laptops, growing availability of internet in urban as well as rural areas due to the efforts taken by the government in making internet available, growing usage of social media and other digital platforms by the individuals on daily basis to accomplish certain day to day tasks by making use of their mobile phones such as booking tickets for movies, planes, railways, ordering food, shopping clothes and others things which are increasing the time of people on these social media platforms and websites are the major factors that are contributing to the growth of global account based marketing market over the analysis time frame. Rising usage of software and tools for various tasks and processes is also contributing to the industry growth.

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The major players of the global account-based marketing market are Demandbase, InsideView, Act-On Software, AdDaptive Intelligence, 6Sense, Albacross, Drift, Engagio, Evergage, HubSpot, Integrate, Celsius GKK International, Iterable, Lattice Engines, Madison Logic, Jabmo, Kwanzoo, Marketo, MRP, TechTarget, Terminus, Radius Intelligence, and more.

Moreover, rising digitization and adoption of all the latest digital technologies by the companies, rising of the ecommerce sector across the globe, growing number of online businesses, and rising of startups and small and medium companies based on the online platforms are the major factors that are further creating opportunities for the expansion of the global account based marketing market over the forecast time frame. Rising competition among the companies in gaining user’s attention on the social media platforms and other applications, several benefits of account based marketing such as focus towards the targeted audience, low cost of marketing unlike traditional marketing as well as increasing number of users and time spent of the people on these applications and platforms in showcasing their lives, pictures, videos, and all forms of talent to the close ones are creating a positive impact on the growth of global account based marketing market over the analysis time frame.

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The global spread of COVID-19 pandemic has caused lock downs across various nations as well as encouraged the work from home culture among the employees of several organizations, which is increasing the usage of mobile phones and other devices over the internet as well as improves the usage of these platforms, hence creating more opportunities for the development of the global account based marketing market over the forecast time frame.

Considering the geographical analysis, the global account based marketing market is fragmented into Saudi Arabia, Germany, India, Egypt, United States, Canada, Turkey, Korea, Philippines, Poland, Nigeria, Netherlands, Sweden, UAE, China, France, Belgium, Thailand, USA, China, Europe, Columbia, Switzerland, South UK, Chile, Australia, Spain, Italy.

Segment Overview of Global Account-Based Marketing Market
Component Overview, 2018-2028 (USD Million)
• Tools
• Services
Organization Size Overview, 2018-2028 (USD Million)
• Small & Medium
• Large
Deployment Overview, 2018-2028 (USD Million)
• On-premise
• Cloud
Application Overview, 2018-2028 (USD Million)
• Automotive
• Government & Public Sector
• Healthcare
• Retail & E-Commerce
• Telecom & IT
• Others
Regional Overview, 2018-2028 (USD Million)
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
• Middle East and Africa
o South Africa
o Rest of Middle East and Africa
• South America
o Brazil
o Rest of South America

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Release ID: 89006963

Name: Ryan Johnson
Email: Send Email
Organization: Adroit Market Research
Address: 3131 McKinney Ave Ste 600, Dallas, TX 75204, U.S.A