According to a new market research study titled ‘A2P SMS Market to 2025 – Global Analysis and Forecast by Type, Application and Vertical’, the global A2P SMS market was valued at US$ 40.45 Bn in 2015 and is estimated to reach US$ 62.10 Bn by 2025. The report highlights the trends that are prevalent in the global market and the factors that act as barrier to the growth of A2P SMS market. —
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"Increasing Adoption of Mobile Devices Coupled With High Usage of Mobile Based Services across Various Verticals to Boost the Global A2P SMS Market at a CAGR Of 4.4% to 2025"
In the past few years’ global A2P SMS market have noticed a significant growth in its usage across various verticals including BFSI, retail, media & entertainment, travel & transport, hospitality and others. BFSI segment is leading the market for A2P SMS owing to increasing penetration of mobile and use of mobile banking that includes online transactions, money transfer, checking of bank balance and others. Moreover, to compete and sustain in the market, banks are constantly coming up with innovative services that use SMS to communicate with customers thereby, increasing the efficiency and making it convenient for the customers to use banking services through their mobile phones.
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The global A2P SMS market is bifurcated on the basis of type into cloud API messaging services and traditional and managed messaging services. The market is further segmented on the basis of application that include pushed content services, interactive services, promotional campaigns, CRM services, and other services. Geographically, the market is divided into North America, Asia Pacific Europe, Middle East & Africa and South America.
During 2015, China dominated A2P SMS market in APAC and is anticipated to register a CAGR of 5.5% for the forecast period 2016 to 2025. China is expected to experience high growth rate for A2P SMS market owing to rise in adoption of mobile users in China as well as due to the huge population of the country. The report profiles key players such as Beepsend AB, CLX Communications AB, Dialogue Communications Ltd, Infobip Ltd., Tanla Solutions, Syniverse Technologies, LLC, Nexmo Inc., Trillian Group Ltd., Twilio Inc., tyntec among others.
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The major benefit of A2P SMS marketing is that all operating networks and mobile handsets across the world are compatible with the technology and support it. The increasing number of mobile subscribers switching to online payments coupled with marketing activities looking for safety are the key factors driving the global A2P SMS market. However, IP-based messaging and mobile messaging spams restrict the global market for A2P SMS, as it leads to reduction in profitability of telecom operators.
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Name: Sameer Joshi
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Organization: The Insight Partners
Release ID: 222559