-- The Culture Exhibition of China Time-Honored Brands (Thailand), hosted by the Ministry of Commerce of China and organized by the China General Chamber of Commerce, opened at the Guanghua Hall Conference Center in the Thai-Chinese Chamber of Commerce Building in Bangkok. Time-honored Chinese enterprises from fields such as traditional Chinese medicine, food, and crafts gathered by the Chao Phraya River to present to Thai audiences, through craftsmanship, objects, and flavors, the continuity of traditional Chinese culture in the contemporary era. As a representative China Time-Honored Brand in the field of traditional Chinese medicine, Guhan Pharmaceutical was invited to exhibit and brought wellness wisdom originating from China’s Han Dynasty to Bangkok.
Guhan Pharmaceutical attended the opening ceremony of the China Time-Honored Brands (Thailand) Culture Exhibition.
“China Time-Honored Brand” is a title awarded by China to brands with a long history, deep cultural heritage, unique craftsmanship, and an outstanding reputation. This exhibition, initiated and built by China’s Ministry of Commerce, is both an important platform for time-honored brands to showcase themselves overseas and a mission to deepen Thailand-China economic, trade, and cultural exchanges and help time-honored brands explore international markets. As the internationalization of Chinese brands continues, more and more time-honored brands are going abroad. This gathering is a concentrated showcase of brands and also a cross-border dialogue of civilizations that connects people’s hearts. After the opening ceremony, representatives from the Thai and Chinese governments and business circles toured the exhibition. When they reached the Guhan Pharmaceutical booth, they listened to an introduction to the Mawangdui Han Dynasty wellness culture. Visitors streamed to the booth, and a large number of Thai visitors stopped there to experience a distinctly “Thai-style wellness gathering.”
According to on-site reports, Guhan Pharmaceutical is a China Time-Honored Brand from Hunan, China. In 1972, the excavation of the Han tombs at Mawangdui in Changsha shocked the world, yielding a large number of silk manuscripts and bamboo and wooden slips, including sixteen medical texts such as Prescriptions for Fifty-Two Diseases, Recipes for Nourishing Life, and the Daoyin Diagram. These are called by scholars “an underground library from 2,200 years ago.” Guhan Yangshengjing was derived from Recipes for Nourishing Life, and its related production technique has been included in the Hunan Provincial Intangible Cultural Heritage List.
From Mawangdui in Changsha to the exhibition in Bangkok, civilization and wisdom meet here. Using Guhan Yangshengjing as a vehicle, Guhan Pharmaceutical brought wellness wisdom originating from the Han Dynasty to Thailand and shared traditional Eastern wellness concepts with local audiences. Booth staff introduced to visitors that traditional Chinese wellness centers on balancing yin and yang and nurturing both body and spirit, emphasizes the homology of medicine and food, and regards natural herbs as its most representative carrier of conditioning. Thailand also has a long tradition of wellness culture and emphasizes herbal and dietary approaches to conditioning body and mind. Although the two grew from different cultural soils, they agree in their philosophy of closeness to nature and harmony of body and mind, creating this cross-border dialogue on wellness culture.
The entry of China Time-Honored Brands into Thailand is not merely market expansion in a commercial sense, but also a steady, long-term flow of civilizational exchange. Guhan Pharmaceutical’s appearance this time showed Thai audiences that time-honored brands are not only signs and techniques but also living cultural heritage. From the characters on the Mawangdui silk manuscripts to the dialogue at the Bangkok exhibition today, the ancient formula has found new listeners in a foreign land. This encounter is not a one-way flow of goods but a mutual reflection among different civilizations.
During the exhibition, the Culture Exhibition of China Time-Honored Brands (Thailand) provided a window for exchanges between Thailand and China in fields such as traditional medicine and health culture. Using Mawangdui Han Dynasty formulas as a thread, Guhan Pharmaceutical turned “Eastern wellness” into a cultural experience that Thai audiences could feel, inquire about, and engage in dialogue with. Wellness wisdom spanning two thousand years is leaving new annotations by the Chao Phraya River.
Contact Info:
Name: xinyi
Email: Send Email
Organization: Guhan Pharmaceutical Group Co., Ltd.
Website: https://www.guhan.com
Release ID: 89207926
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