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AAA AMC Under Marlene Chaker Leadership: A Commitment to Trust and Transparency in Appraisal Management

When Marlene Chaker established AAA Appraisal Management Company in 2008, she entered an industry facing regulatory challenges. She emphasized quality and service, shaping the company's direction over time. With its origins in Irvine, California, and operations in Las Vegas, Nevada, AAA AMC has developed from a local firm into a national provider of residential and commercial appraisal management services, adopting new technology while maintaining its ethical standards. Photo Courtesy Of Stephen Bradley The organization received a 2025 Global Recognition Award , which was evaluated using the Rasch Model. This measurement method quantifies performance in leadership, innovation, and service. Chaker developed systems that keep pace with regulatory changes, providing transparency and dependable service to lenders and appraisers nationwide. AAA AMC is also breaking barriers in an industry traditionally dominated by large corporate firms. For several years, it stood as the first and only certified woman-owned Appraisal Management Company in the United States, a milestone recognized through both the Women’s Business Enterprise National Council (WBENC) and Women-Owned Small Business (WOSB) certification programs. Today, it remains one of only a handful of nationwide Certified Women-Owned AMCs. Technology Integration and Compliance Standards AAA AMC uses artificial intelligence for property valuations, combining computer-driven analysis with oversight from trained professionals. These resources enhance efficiency in mortgage lending while maintaining thorough individual review. Chaker notes that while technology can enhance analytical capabilities, experienced judgment is still necessary to ensure fair outcomes for clients. The company is a member of the Mortgage Bankers Association and the California Mortgage Bankers Association, which provides access to industry updates and educational support. These affiliations help AAA AMC maintain industry standards in its service and operational procedures. AAA AMC manages requests for a variety of property types, including homes, condominiums, multi-unit complexes, commercial spaces, and land. Handling these projects requires specialized skills and a thorough understanding of the regulations governing each area. Professional Development and Industry Participation Chaker created mentoring programs to support new professionals in the appraisal and mortgage fields, especially those from underrepresented backgrounds in the sector. AAA AMC participates in scholarship and industry collaboration efforts to help develop new talent. The company supports the Mortgage Bankers Association's Path to Diversity scholarship and the Residential Future Leaders program. These efforts provide new entrants with access to experienced mentors, technical expertise, and practical guidance for advancing their careers. Alex Sterling, a spokesperson, explained that AAA AMC received recognition for its continued attention to leadership and reliable service. "AAA AMC has shown a careful approach to leadership and reliable service in the appraisal management sector, while its ongoing drive to implement innovative practices and uphold ethical principles makes it especially deserving of a 2025 Global Recognition Award," Sterling said. Performance reviews and objective assessments highlight AAA AMC's careful approach to process improvement and organizational growth. Strategic Direction and Market Positioning AAA AMC expanded its reach nationwide in 2018, providing more clients and appraisers with support throughout the country. The company upgraded its systems to handle greater volume while supporting consistent service in multiple areas. Direct communication and customized support remain key features of AAA AMC’s approach. Instead of standardizing service, the company adjusts solutions to fit specific client needs and adapt to local market requirements. Marlene Chaker’s leadership supported the company through substantial industry changes, including updated regulations after the financial crisis and revised independence rules for appraisers. By focusing on precision and coordination among staff, AAA AMC developed a reputation for reliable property assessments. The company continues to update its operations and adapt to advances in technology and changes in regulations in the real estate finance field. About Global Recognition Awards The Global Recognition Awards is an international organization that recognizes exceptional companies and individuals who have made significant contributions to their respective industries.