US News
Why AI Is Reshaping Local SEO—and What Business Owners Need to Know Before 2026
12amagency has published a new article entitled AI vs. SEO: What Every Local Business Owner Needs to Know Before 2026, which sheds light on the most important aspects of AI vs Traditional SEO for Local business owners or small business owners. AI assistants are becoming the new default search engine, and businesses that don’t adapt now risk disappearing from consumer discovery entirely. As 2026 approaches, the divide between AI-driven discovery and traditional SEO is widening — and local businesses need to understand the implications. Consumers are increasingly relying on AI assistants for service decisions: “Who should I call to fix my AC?” “Find me a top-rated injury lawyer in my area.” “Which chiropractor near me has the best availability?” and other interested individuals can view the full article at https://12amagency.com/ai-visibility/ The article includes several interesting pieces of information, one in particular is WHAT THIS MEANS FOR 2026 Local businesses must prepare for: 1. AI-first indexing Google is shifting toward an AI-prioritized index, heavily weighted by entity trust. 2. Assistant-based decision making Consumers increasingly skip websites and rely on: ChatGPT Google Gemini Siri Alexa 3. Zero-click actions AI tools may schedule appointments, call businesses, or book services without ever showing search results. 4. Higher bar for trust signals AI checks: Reviews Third-party mentions Schema Expertise Entity consistency Local context Topical authority . This should be of particular interest to Local business owners or small business owners because THE SOLUTION FOR 2026: VISIBILITY SYSTEMS 12AM Agency recommends shifting away from traditional SEO toward systems like the Midnight AI Lead Engine, designed for: AI-driven visibility Structured data Entity authority Local service relevance Conversion architecture . One of the most important piece of information the article tries to convey and communicate is The winners of 2026 will be the businesses AI chooses — not the ones with the most backlinks. The best example of this is perhaps found in the following extract: 'AI assistants choose winners and losers based on credibility, not keywords.' In discussing the article's creation, Robert Portillo, Co-Founder at 12amagency said: "SEO is no longer about ranking — it’s about being recommended,” said Robert Portillo." Regular readers of 12amagency will notice the article takes a familiar tone, which has been described as 'A confident, insight-driven tone that exposes a hidden problem, educates business owners, and positions 12AM Agency as the authority leading the new era of AI-driven visibility.'. 12amagency now welcomes comments and questions from readers, in relation to the article, as they are intent on helping small business owners to cop up with the new marketing techniques. The reason is simply because everyone want to grow. Anyone who has a specific question about a past, present, or future article can contact 12amagency via their website at https://12amagency.com/ The complete article is available to view in full at https://12amagency.com/ai-visibility/ .
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- December 30, 2025Cryptocurrency
Doginal Dogs Strengthens Its Position as a Culture-Led Web3 Brand Entering Late 2025
As the Web3 ecosystem progresses into a more measured and mature phase, Doginal Dogs is reinforcing its long-term positioning as a culture-first blockchain initiative built around participation, identity, and shared experience. The project is led by co-founders Christian Barker (Bark) and David Chaboki (Shibo), whose work continues to focus on community formation rather than short-term market dynamics. Originally introduced as a creative experiment on the Dogecoin blockchain, Doginal Dogs has grown into a recognized digital brand centered on art, storytelling, and collective engagement. Its evolution reflects a broader shift within Web3, where sustained relevance is increasingly tied to cultural resonance and real-world connectivity rather than technical novelty alone. Throughout 2025, the Doginal Dogs community has expanded its footprint through curated activations, member-led initiatives, and collaborative programming designed to bring participants together across digital and physical environments. These efforts are structured to encourage dialogue, creative contribution, and long-term involvement, reinforcing the project’s emphasis on inclusivity and shared ownership. Christian Barker brings a background in digital media and large-scale audience engagement, shaping the project’s communication strategy and cultural direction. His experience has informed Doginal Dogs’ focus on narrative consistency and accessibility, ensuring that participation remains approachable to a broad audience. David Chaboki complements this approach with strategic oversight and operational leadership, guiding community alignment and external collaboration. Rather than positioning itself as a speculative product, Doginal Dogs continues to frame its development around creative participation and community value. The project’s leadership has emphasized transparency and steady growth, aligning its roadmap with the evolving expectations of participants and partners operating within the decentralized internet. As Web3 adoption continues to normalize globally, Doginal Dogs represents an example of how blockchain-based initiatives can prioritize culture, collaboration, and longevity. The project’s trajectory reflects a deliberate approach to building relevance over time anchored in shared identity and collective experience rather than short-lived trends.
- December 30, 2025Business
MergersandAcquisitions.net Releases New Fashion & Apparel M&A Market Research Report
Mergers and Acquisitions today announced the publication of its latest market research report examining merger and acquisition activity in the fashion and apparel sector . The report provides a comprehensive overview of recent deal trends, valuation dynamics, and strategic buyer behavior shaping one of the most brand-driven segments of the consumer economy. The fashion and apparel M&A landscape continues to evolve as buyers and investors adjust to changing consumer spending patterns, supply-chain pressures, and shifting brand economics. While overall transaction volume has moderated compared to prior peak years, deal value has remained supported by continued interest in high-quality assets with strong brand equity, defensible positioning, and scalable operating models. “The fashion and apparel sector is clearly in a more selective phase of the M&A cycle,” said Ryan Schwab, Managing Director at MergersandAcquisitions.net. “Buyers are being disciplined, but they are absolutely active. The difference today is that capital is flowing toward businesses with proven demand, strong margins, and clear brand differentiation rather than growth narratives alone.” A Market Defined by Selectivity and Strategic Focus According to the report, deal activity in the fashion and apparel space reflects a broader shift across consumer markets. Buyers are prioritizing quality over quantity, resulting in fewer transactions overall but continued competition for premium assets. This dynamic has created a bifurcated market in which top-tier brands command strong valuation multiples while weaker or undifferentiated businesses face longer sale processes and greater pricing pressure. Valuation data included in the report highlights meaningful differences across subsectors, with luxury, athleisure, footwear, and value-oriented retail showing relative resilience. In contrast, brands heavily exposed to discretionary spending volatility or lacking pricing power have seen softer buyer interest. “What we’re seeing is a return to fundamentals,” Schwab added. “Brands that can demonstrate pricing power, loyal customer bases, and operational discipline are still attracting strategic and financial buyers. Those that can’t are finding the market far less forgiving.” Strategic Buyers and IP-Driven Transactions The report also examines the evolving role of strategic buyers in the fashion and apparel M&A market. Brand management companies, licensing platforms, and global apparel groups continue to pursue acquisitions that expand their intellectual property portfolios or strengthen their category presence. These buyers are often less focused on short-term earnings volatility and more interested in long-term brand monetization opportunities. Private equity firms, meanwhile, remain active but increasingly cautious. Many are favoring add-on acquisitions, carve-outs, or situations where operational improvements can be clearly identified and executed. The report notes that PE buyers are placing greater emphasis on supply-chain resilience, inventory management, and omnichannel capabilities as part of their investment theses. “Strategic buyers are leaning into brand IP and portfolio expansion, while private equity is underwriting execution risk more carefully than it did in prior cycles,” Schwab said. “That distinction is shaping both deal structures and valuation outcomes.” Implications for Sellers and Advisors For fashion and apparel business owners considering a sale, the report underscores the importance of preparation and positioning. Buyers are scrutinizing financial performance, customer concentration, sourcing strategies, and brand sustainability more closely than ever. Companies that enter the market with clean financials, a clear growth narrative, and defensible competitive advantages are better positioned to achieve favorable outcomes. Advisors, meanwhile, are playing a critical role in helping clients navigate a more complex and segmented market. Accurate benchmarking, realistic valuation expectations, and targeted buyer outreach have become essential components of successful transactions. “This is not a market where you can rely on momentum alone,” Schwab said. “The sellers who perform best are those who understand how their business fits into the current buyer landscape and position themselves accordingly.” Why This Research Matters Now The fashion and apparel sector sits at the intersection of consumer behavior, brand economics, and global supply chains—making it particularly sensitive to macroeconomic shifts. As inflationary pressures, interest rate policy, and consumer confidence continue to influence dealmaking, timely and data-driven insights are critical for decision-makers. MergersandAcquisitions.net’s latest report is designed to help executives, investors, and advisors better understand where activity is occurring, how valuations are trending, and what buyers are prioritizing in today’s environment. “This report isn’t about predicting a sudden surge in deal volume,” Schwab concluded. “It’s about understanding the realities of the current market and helping stakeholders make informed, strategic decisions.” About the Report The Fashion & Apparel Mergers and Acquisitions Market Research Report analyzes recent transaction activity, valuation multiples, buyer composition, and sector-specific trends influencing M&A outcomes. The report is part of MergersandAcquisitions.net’s ongoing research series covering middle-market deal activity across key industries. The full report is available at: https://mergersandacquisitions.net/insights/fashion-apparel-mergers-and-acquisitions About MergersandAcquisitions.net MergersandAcquisitions.net is a research and insights platform providing data-driven analysis of middle-market merger and acquisition activity across a wide range of industries. The platform delivers market research, valuation insights, and strategic perspectives designed to support business owners, investors, and M&A professionals throughout the transaction lifecycle.
- December 30, 2025Cryptocurrency
Doginal Dogs Founders Advance Cultural Infrastructure as a Core Layer of Web3
As the Web3 ecosystem continues to mature, a growing number of industry leaders are shifting focus away from short-term experimentation toward durable systems that support long-term participation. Christian Barker (Bark) and David Chaboki (Shibo), co-founders of Doginal Dogs, are emerging as proponents of cultural infrastructure as a foundational layer of blockchain innovation. Doginal Dogs was introduced as an NFT collection inscribed on the Dogecoin blockchain, but its development has increasingly emphasized permanence, community continuity, and creative authorship rather than transactional engagement. Barker and Chaboki have positioned the project as an example of how blockchain can function as a cultural archive preserving creative identity and shared history across digital environments. Rather than framing Web3 solely as a financial or technical paradigm, the founders advocate for infrastructure that supports storytelling, social coordination, and collective ownership. This approach reflects a broader evolution in the sector, where sustainability is measured not only by technology, but by the resilience of the communities built around it. “Technology moves quickly, but culture compounds,” said Christian Barker (Bark). “Our objective has been to contribute something that remains meaningful as platforms, tools, and narratives change.” David Chaboki (Shibo) emphasized that long-term participation requires more than access to technology. “Infrastructure in Web3 must support human connection, shared values, and continuity over time. Without that, innovation struggles to last.” Under their leadership, Doginal Dogs has continued to operate as a decentralized cultural initiative, emphasizing participation, collaboration, and creative expression. The project’s structure reflects an intentional effort to align blockchain mechanics with cultural longevity rather than short-lived trends. As Web3 enters a phase of increased scrutiny and institutional interest, the perspective advanced by Barker and Chaboki aligns with a growing industry conversation around responsible development and cultural stewardship. Their work highlights the role of founders not only as builders of technology, but as architects of systems that shape how digital culture is created, preserved, and shared. Through Doginal Dogs, Barker and Chaboki continue to contribute to discussions about what enduring Web3 infrastructure should look like placing culture, identity, and community at the center of blockchain’s next chapter.
- December 30, 2025Business
From Risk Control to Participation Rights: How Kapbe Redefines the Role of AI in Wealth Management
“AI wealth management” is rapidly becoming one of the most easily abused concepts in financial markets. Promises of automatic stock selection, round-the-clock trading, and stable returns are everywhere, but the real issue is often ignored: in environments of high volatility and information overload, are systems amplifying human errors? In this context, the digital currency trading platform Kapbe introduces AI, but not to replace human judgment; instead, it aims to redesign how risks are perceived and managed. For Kapbe, the value of AI lies in making the system more stable. Unlike other AI wealth management tools on the market that tout “full automation” as their selling point, Kapbe explicitly limits the role of AI at the institutional level. The Kapbe AI is embedded within its trading and account systems, used to identify risk exposure, leverage imbalances, and abnormal behaviors, and to provide users with risk alerts and pacing suggestions. This design makes the Kapbe AI function more like infrastructure rather than an independent wealth management product. The focus of Kapbe is not on “beating the market,” but on “avoiding premature elimination.” When trading frequency rises abnormally, positions become overly concentrated, or market volatility increases significantly, the Kapbe AI provides prompts and warnings to help users reassess risks, rather than forcibly intervening. This approach respects individual decision-making while reducing irreversible losses caused by emotional actions, aligning with the core philosophy of risk reversibility at Kapbe. Within the overall architecture of Kapbe, AI wealth management is not an isolated feature, but a component that serves the long-term system stability. In the exploration of public dividends and Kapbe UBI, sustained participation is more important than one-off returns. AI is used to monitor system stress and behavioral deviations, ensuring that distribution mechanisms and trading environments are not undermined by extreme behavior. Kapbe aims to demonstrate that truly mature AI wealth management is not about generating certain returns, but about enabling more people to remain within the system over the long term, even in uncertain markets.
- December 30, 2025Business
Securities Go On-Chain: How Kapbe Redefines “Tradable Assets”
If the past decade of digital assets was about solving the problem of “new trading objects,” the current market is truly facing a new challenge: how traditional securities can be reorganized within digital infrastructure. US stocks, ETFs, and index funds are not lacking in liquidity, but they remain constrained by time zones, settlement cycles, and fragmented systems. Against this backdrop, the digital currency trading platform Kapbe proposes a different understanding of security tokenization: not replicating a stock market on the blockchain, but enabling mainstream securities to enter a more efficient digital trading and settlement environment in a compliant and controllable manner. Unlike common STOs or unregulated “stock tokens,” the mainstream ETF and US stock tokenization products supported by Kapbe do not alter the legal nature of the securities themselves. These products use compliant financial institutions, regulated vehicles, and custodial structures to digitally express the economic rights or price exposure of securities, allowing them to be matched, settled, and risk-managed within the Kapbe trading system. Kapbe itself does not act as a securities issuer, nor does it circumvent existing regulatory frameworks; instead, it provides a compliant trading and technology interface layer. On the Kapbe platform, the significance of mainstream security tokenization products is not to create new speculative assets, but to enhance overall trading and settlement efficiency. Through tokenization, trading in US stocks and ETFs can achieve faster settlement cycles, more continuous trading hours, and more refined risk management. The Kapbe AI system plays only a supporting role in this process: monitoring position concentration, liquidity changes, and extreme volatility risks, providing users with risk alerts and pacing suggestions, rather than making investment decisions for them. This “AI + securities” combination is not an intelligent wealth management narrative, but an infrastructure design aimed at stability. Within the overall architecture of Kapbe, security tokenization is not an isolated feature. The cash flows from certain compliant security assets, through established structures, enter the Kapbe public dividend system, serving longer-term UBI explorations. This means that securities have become part of the public distribution mechanism on Kapbe. Through identity systems, parameterized distribution, and governance frameworks, Kapbe seeks to build a connection between market efficiency and social participation, rather than simply amplifying financial returns.
- December 30, 2025Business
California Local Content Marketing Service for SMEs Announced by FunnelTide
FunnelTide has just introduced a specialized local content marketing service designed specifically for small and medium-sized enterprises (SMEs) across California. The new offering addresses a number of challenges faced by many SMEs today, including sustaining organic traffic growth amid limited resources, increasing competition in local search results, and AI-driven search changes that have significantly impacted SME rankings across most SERPs. More information is available at https://funneltide.clientcabin.com/app/ A representative from FunnelTide explained that the service was developed in response to mounting pressure on small businesses to tackle a growing set of issues without the marketing or technical expertise to develop a solution. “The need to level the playing field is more important now than ever, as today’s SMEs face unprecedented challenges while their resources continue to dwindle,” the spokesperson said. They further noted that recent changes in search technology have compounded these issues. “As AI increasingly influences how search engines surface results, many SMEs are discovering that their websites are no longer as visible as they once were. That drop in visibility directly impacts traffic, inquiries, and sales opportunities.” The company’s newly launched service aims to remove these barriers through a fully managed approach built around its Create, Repurpose, and Distribute model. The process begins with in-depth research into each business’s offerings and the specific questions potential customers are asking throughout their search journey. From there, FunnelTide’s team transforms core content into multiple formats, including articles, videos, infographics, audio ads, blog posts, and slide presentations. This content is then distributed across a network of more than 300 high-authority websites and news outlets, helping businesses achieve broader online exposure and generate the web-wide signals that search engines increasingly prioritize. FunnelTide positions the service as a long-term alternative to short-lived marketing tactics, focusing instead on sustainable organic traffic growth. Industry analysis suggests that organic search remains one of the most reliable sources of qualified leads, as visitors arriving through search are more likely to engage and convert over time. The company also emphasized that its approach is collaborative, with FunnelTide operating as an extension of each client’s team and aligning content strategies with specific business goals rather than deploying standardized campaigns. Business owners interested in learning more are encouraged to visit https://www.linkedin.com/in/leslie-cambra-b38628397/
- December 30, 2025Land & Property
Florida Housing Pressure Drives Growing Demand for As-Is Home Sales, Say Local Real Estate Experts
Housing pressure is rising across Florida, and more homeowners are looking for simple, flexible ways to sell their properties. Recent national and state housing data show an increase in distressed and transitional properties, especially in fast-growing regions like Central Florida. Across the United States, housing transition activity has increased steadily over the past year. Nationwide data shows a double-digit year-over-year rise in properties entering distressed status, with tens of thousands of homes impacted each month. Florida now ranks among the states with the highest concentration of these properties, reflecting growing pressure on homeowners. In Florida alone, housing transition rates are significantly higher than the national average. Large metro areas across Central Florida continue to see elevated activity, signaling that many homeowners are searching for faster, more straightforward solutions outside of the traditional listing process. Florida real estate experts say Polk County reflects these broader trends. “We’re seeing more homeowners looking for clarity and convenience,” said J. Woodsby, president at Lincoln Madison Investments, a Lakeland-based real estate investment company. “People want options that are simple, respectful of their time, and free from added stress.” Key Housing Market Indicators Recent housing data highlights the scope of the issue: U.S. housing transition activity has risen more than 20 percent year over year, marking multiple consecutive months of increases. Florida ranks among the top states for distressed and transitional property activity. Central Florida metro areas consistently report some of the highest rates in the country. Tens of thousands of properties nationwide enter transition each month, signaling sustained market pressure. Cash-based, as-is property sales are increasing as homeowners prioritize speed and certainty. As-Is Home Sales on the Rise As market pressure grows, as-is home sales are becoming a preferred option for many homeowners. These transactions allow properties to be sold in their current condition, without repairs, showings, or long timelines. “As-is sales remove a lot of barriers,” Chris Davis, realtor from Lincoln Madison Investments, added. “Homeowners don’t have to worry about fixing things up or waiting months for a buyer. That simplicity matters right now.” Cash transactions also continue to gain momentum. With fewer steps and quicker closings, cash buyers offer an alternative that aligns with today’s fast-moving housing environment. Local Expertise Matters Lincoln Madison Investments has been buying homes throughout Polk County and the surrounding areas for more than 15 years. Headquartered in Lakeland, the company has purchased and sold over $100 million in real estate and works directly with homeowners seeking straightforward property sales. “Our focus has always been local,” said J. Woodsby. “We understand Polk County neighborhoods, pricing trends, and what homeowners here are dealing with. That local knowledge helps us create smoother transactions.” Licensed real estate agents from Lincoln Madison Investments are available seven days a week, offering homeowners guidance without pressure or obligation. Looking Ahead Experts expect housing pressure to remain a topic of concern as Florida continues to grow. While conditions evolve, awareness and early action can help homeowners make informed decisions. “The biggest mistake people make is waiting too long to explore their options,” J. Woodsby noted. “Even a simple conversation can help someone understand what’s possible.” As Florida’s housing market adjusts, as-is and cash home sales are likely to remain an important part of the landscape, offering flexibility during uncertain times. About Lincoln Madison Investments Lincoln Madison Investments is a Lakeland-based real estate investment company serving Polk County and surrounding areas. With over 15 years of experience and more than $100 million in real estate transactions, the company specializes in as-is home purchases and fast, convenient closings. Lincoln Madison Investments works directly with homeowners to provide simple, transparent property sale solutions.
- December 30, 2025Medicine & Pharmaceuticals
Enhancing Potency Testing Solutions through Chromatography and Spectroscopic Techniques
Today, Alfa Chemistry Testing Lab, the professional analytical testing platform of Alfa Chemistry, highlighted its efforts in leveraging cutting-edge analytical instruments to help drive precise and dependable potency testing of compounded formulations. The potency of a given formulation can be determined using quality control methods and procedures to establish the API concentration in a compounded formulation or sample. Establishing the potency of a pharmaceutical formulation is essential to ensure the medication contains the correct concentration of the active pharmaceutical ingredient, in accordance with the formulation’s intended design. Variability in the concentration of the active pharmaceutical ingredient in a pharmaceutical formulation can lead to reduced product efficacy or, in some cases, potential safety issues. As such, there are several techniques and methods for analytical testing throughout the compounding process to support the production of reliable and accurate compounded formulations. Leveraging its experience in analytical testing, Alfa Chemistry Testing Lab will employ various validated instrumental methods to help establish the potency of APIs within pharmaceutical formulations. This can include analytical techniques such as chromatography, HPLC, IC, and GC, among other methods. Chromatography methods are a cornerstone of potency testing services, with HPLC, IC, and GC often being used in pharmaceutical analysis due to their ability to accurately identify and quantify APIs, even when present within complex compounded formulations. These chromatography methods work by separating the sample into its component parts, with the API being identified by comparing the chromatogram from the test sample to a reference standard or standard solution. As such, they are highly effective in assessing API concentration and ensuring that there is consistency between different batches of a given compound. When appropriate, ultraviolet-visible (UV-Vis) spectrophotometry will be used as a secondary method to confirm potency testing results. Spectrophotometry, alongside other methods including titration and microbial assays, can be used for quality control or quality assurance when developing compounded formulations. A broad variety of dosage forms can be analyzed, including powders, capsules, tablets, solutions, suspensions, creams, ointments, gels, and controlled-release systems. Potency testing methods can be used on both sterile and non-sterile pharmaceutical products. This means that across the product development process and routine production, consistent quality control procedures can be followed to ensure a given pharmaceutical product is made to a reliable standard. As sample amount can impact the reliability of testing methods, Alfa Chemistry Testing Lab has established sample amount guidelines to help clients establish the required sample amount for a particular analysis. The platform will also make recommendations on the appropriate sample amount for each method to help ensure accurate and reproducible data. The team of analytical professionals within Alfa Chemistry Testing Lab is supported by a variety of modern laboratory instruments to help deliver a reliable and informed analytical testing experience. By following quality assurance and regulatory standards, the team aims to help clients make well-informed decisions throughout pharmaceutical development and quality control, compliance, and beyond. About Alfa Chemistry Testing Lab Alfa Chemistry Testing Lab is an analytical testing platform operated by Alfa Chemistry, providing one-stop testing, analysis, and technical support services across pharmaceutical, environmental, consumer product, food, and material analysis fields. The platform is supported by professional technical teams and advanced analytical equipment to meet diverse testing needs.
- December 30, 2025Marketing
MARKETER Releases New Digital Marketing Report on the Subscription Meal Kit Industry
MARKETER , a digital marketing and strategy firm serving growth-focused brands, today announced the publication of its latest research report examining digital marketing trends in the subscription meal kit industry . The report provides an in-depth look at how leading meal kit brands are adapting their acquisition, retention, and measurement strategies in response to rising customer acquisition costs, increased competition, and shifting consumer expectations. Subscription meal kits were among the earliest direct-to-consumer success stories, but the market has entered a more mature phase. While consumer demand remains strong, brands now face tighter margins, more fragmented media channels, and a greater need to prove profitability rather than simply scale subscriber counts. Marketer.co’s report explores how winning brands are navigating this transition by evolving their digital marketing playbooks. “The subscription meal kit category is no longer in its experimental phase,” said Samuel Edwards, Chief Marketing Officer at Marketer.co. “What we’re seeing now is a shift from growth at all costs to disciplined, sustainable marketing. The brands that will win are the ones that understand customer lifetime value, invest in retention, and use data to guide every marketing decision.” Key Findings: From Discounts to Durable Value One of the report’s central findings is the industry’s move away from heavy discounting as a primary acquisition lever. While introductory offers remain common, many brands are repositioning their messaging to emphasize convenience, personalization, nutrition, and lifestyle alignment rather than short-term price incentives. According to the report, this shift is being driven by rising acquisition costs across paid social and search, as well as increased consumer sensitivity to subscription fatigue. As a result, marketing teams are placing greater emphasis on creative strategy, authentic storytelling, and benefit-led messaging to attract higher-intent customers. “Discounts can drive sign-ups, but they don’t necessarily drive loyalty,” Edwards added. “Brands that focus on value from the first touchpoint tend to attract customers who stay longer and engage more deeply with the product.” Retention Becomes the Primary Growth Lever The report also highlights retention as the most critical driver of profitability in the subscription meal kit space. Email and SMS marketing, once viewed as secondary channels, are now central to lifecycle marketing strategies. Leading brands are using these channels to personalize experiences, reinforce habit formation, and reduce churn through flexible subscription options. Rather than measuring success purely by new subscriber volume, many companies are tracking engagement metrics, reorder behavior, and cohort-based lifetime value. This approach allows marketing teams to identify which acquisition channels produce customers who remain active and profitable over time. “As the industry matures, revenue quality matters more than raw volume,” said Timothy Carter, Chief Revenue Officer at Marketer.co. “The brands that separate themselves are the ones that understand where their best customers come from and double down on those channels, even if it means walking away from vanity metrics.” Smarter Measurement and Attribution Another major theme of the report is the evolution of marketing measurement. Traditional last-click attribution models are proving inadequate in a complex, multi-touch digital environment. Subscription meal kit brands are increasingly adopting incrementality testing, blended attribution models, and mixed-media measurement to better understand what actually drives conversions. Connected TV (CTV), creator partnerships, and user-generated content are playing a larger role in the media mix, particularly as brands seek incremental reach beyond saturated paid social auctions. While these channels can be harder to measure, the report notes that brands investing in more sophisticated analytics are better positioned to allocate budget efficiently. “Marketing leaders are realizing that precision matters more than volume,” Carter said. “When you understand incrementality and true contribution to revenue, you can make smarter decisions about where to invest and where to pull back.” Understanding the Modern Meal Kit Customer The report also examines evolving consumer behavior in the meal kit category. Core customer segments include digitally savvy households, dual-income families, and health-conscious consumers seeking convenience without sacrificing quality. Flexibility, customization, and transparency are increasingly important factors in purchase decisions. At the same time, subscription anxiety remains a challenge. Brands that communicate flexibility—such as easy skipping, pausing, or cancellation—tend to see stronger retention and higher customer satisfaction. Marketing that aligns with these expectations helps reduce friction and builds long-term trust. Why This Report Matters Now With competitive pressure intensifying and investors demanding clearer paths to profitability, subscription meal kit brands are being forced to rethink how they grow. Marketer.co’s report provides practical insights into how digital marketing strategies are evolving to meet these demands, offering guidance for both established brands and emerging challengers. “This report is about what actually works in today’s environment,” Edwards said. “It’s not theoretical. It reflects how real brands are adjusting their strategies to compete in a crowded, performance-driven market.” About the Report The Subscription Meal Kits Digital Marketing report analyzes market dynamics, customer acquisition and retention strategies, channel performance, and measurement frameworks shaping the industry today. The report is available now on the Marketer.co website. About Marketer.co MARKETER is a digital marketing and strategy firm that helps growth-oriented brands improve performance across acquisition, retention, and revenue optimization. The firm specializes in data-driven marketing insights, research-backed strategy, and execution frameworks designed to support sustainable growth.
- December 30, 2025Finance & Loan
Small Business Taxes, LLC Launches Monthly Bookkeeping Service for SMBs
Small Business Taxes, LLC , a tax advisory firm focused on helping owner-led businesses reduce tax liability and improve financial clarity, today announced the launch of its new monthly bookkeeping service for small and midsize businesses (SMBs). The service is designed to provide consistent, accurate, and tax-aligned bookkeeping that supports better decision-making throughout the year—not just at tax time. Many SMBs rely on reactive or fragmented bookkeeping processes, often addressing their financial records only once or twice a year. This approach can lead to inaccurate financial statements, higher accounting costs, missed deductions, and unnecessary stress during tax season. Small Business Taxes’ new monthly bookkeeping offering is built to eliminate those challenges by keeping books clean, current, and aligned with proactive tax planning. “Most tax problems don’t start in April—they start months earlier with disorganized or incomplete books,” said Nate Nead, Co-Founder of Small Business Taxes, LLC. “We built this service because clean bookkeeping is the foundation of every good tax outcome. When your numbers are accurate month after month, you can plan ahead instead of reacting under pressure.” Bookkeeping Designed With Taxes in Mind Unlike traditional bookkeeping services that operate independently from tax strategy, Small Business Taxes’ monthly bookkeeping is structured with tax readiness as a core objective. Each month, client accounts are reconciled, categorized, and reviewed to ensure financial statements are accurate and consistent with year-round tax planning goals. By maintaining CPA-ready books throughout the year, business owners can avoid costly year-end cleanups and gain clearer insight into cash flow, profitability, and operating performance. The service also supports smoother collaboration with external CPAs or internal tax teams when needed. “Our goal is to make bookkeeping useful, not just compliant,” said Parker Moffat, President of Small Business Taxes, LLC. “When business owners understand their numbers in real time, they make better decisions. Monthly bookkeeping turns financials into a management tool instead of a once-a-year obligation.” Built for Growing Owner-Led Businesses The new service is designed for SMBs that have outgrown DIY bookkeeping but are not yet ready to build an in-house finance team. This includes service-based businesses, professional firms, and growing companies with multiple revenue streams or increasing operational complexity. Clients receive a predictable monthly cadence, consistent processes, and clear reporting—without the overhead of managing bookkeeping internally. The service emphasizes transparency, reliability, and continuity, allowing owners to focus on running their businesses rather than tracking down financial discrepancies. “Too many owners are flying blind for most of the year and then scrambling when taxes are due,” Moffat added. “Monthly bookkeeping gives them confidence that their numbers are accurate, their tax position is improving, and there won’t be unpleasant surprises at year-end.” Reducing Risk in a More Scrutinized Environment The launch comes at a time when SMBs face increased scrutiny around financial reporting and tax compliance. Rising enforcement activity, evolving tax rules, and tighter lending standards have made accurate, well-maintained books more important than ever. Small Business Taxes’ monthly bookkeeping service is positioned as a proactive response to these conditions, helping businesses maintain financial hygiene that supports compliance, financing readiness, and long-term growth. “Bookkeeping isn’t just about recordkeeping anymore—it’s about risk management,” Nead said. “When your books are clean and current, you’re in a stronger position with lenders, tax authorities, and strategic partners. This service is about giving business owners control and peace of mind.” Seamless Integration With Tax Strategy Because the service is offered by a firm rooted in tax advisory, bookkeeping clients benefit from workflows designed to support ongoing tax optimization. This alignment allows potential issues to be identified earlier in the year and addressed proactively, rather than discovered after opportunities have already been missed. The firm’s leadership emphasized that the new bookkeeping offering is not intended to replace CPAs, but rather to complement them by delivering accurate, consistent financial data that enables better tax planning and advisory outcomes. About Small Business Taxes, LLC Small Business Taxes, LLC is a tax advisory firm dedicated to helping small and midsize businesses reduce tax liability, improve financial clarity, and plan proactively. The firm specializes in owner-focused tax strategy, year-round planning, and practical financial solutions designed to support sustainable business growth.
- December 30, 2025Business
Back Pain & Muscle Ache Essential Oil Blends with Lavender: 2026 Guide Released
Jennifer Lane’s newly released guide covers the pain-relieving properties of essential oils, including cooling oils like peppermint, spearmint, and rosemary, as well as oils with warming qualities, such as ginger and black pepper. Further details can be found at https://www.lovingessentialoils.com/a/blog/essential-oils-for-back-pain With simple, DIY essential oil blend recipes that can be mixed at home, the guide from Loving Essential Oils is designed to support people who may struggle with aching muscles or chronic back pain. A study published in the Journal of Ethnopharmacology highlights the fact that certain essential oils - such as eucalyptus - have strong analgesic, anti-inflammatory, antipyretic qualities and have been used in folk medicine traditions for centuries. With an acknowledgement of the long history of essential oils as a healing modality, certified aromatherapist Jennifer Lane gives people a way to harness these potent plants. “While there are many treatments available for back pain and muscle aches, a lot of people prefer to rely on natural remedies,” says Jennifer. “Essential oils are one such natural remedy that can be effective for reducing back pain, including lemongrass, sweet marjoram, and eucalyptus.” As these blends are most effective when used topically, Jennifer offers tips and guidance for applying oils safely to skin, such as blending with a carrier oil - such as avocado or jojoba - and patch testing blends before using over a large area of the body. The Loving Essential Oils guide offers several effective ways to get pain relief, including a massage oil blend or mixing with Epsom salts to take a soothing bath. Jennifer discusses the particular qualities of several pain-relieving essential oils. For instance ginger, as a warming oil, can reduce inflammation and help with nausea, while cooling peppermint works to increase circulation and soothe old injuries. Finally, the guide includes several recommended DIY blends, such as lavender with eucalyptus, rosemary and ginger, and peppermint blended with marjoram. Jennifer also offers access to her Essential Oil Pain Relief Butter recipe, as well as a special Bumps & Bruises Oil Blend. Interested parties can find more information at https://www.lovingessentialoils.com/a/blog/essential-oils-for-back-pain
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