US News
Luba Sasowski Recognized for Leading Ethical Innovation in Skincare Through Bryght
Luba Sasowski, Founder and CEO of Bryght Skincare, continues to shape the global skincare industry through innovation rooted in transparency, clean formulations, and inclusivity. Her leadership reflects a mission to empower individuals with products that support confidence and promote safe, ethical approaches to skincare. A Career Built on Vision and Experience Raised by immigrant parents in a small Canadian town, Sasowski developed an early appreciation for hard work and resilience. Her passion for beauty and wellness led her into the retail beauty industry, where she advanced into national leadership roles. After years of experience, she founded WAX Hair Removal Bar, which expanded across Canada and the United States and became known for professional skin treatments and client-focused care. Her work in professional skincare revealed a clear consumer need for gentle and effective solutions for hyperpigmentation, especially in sensitive areas. This insight led to the development of Bryght Skincare, a brand centered on natural brightening treatments backed by scientific research. Ethical, Clean, and Effective Skincare Bryght’s product line integrates plant-based ingredients with advanced cosmetic science. All formulations are vegan, cruelty-free, and free from parabens, silicones, hydroquinone, mercury, and artificial fragrances. Key products include: Prep Cleanser – A gentle cleanser designed to enhance absorption and prepare the skin for treatment. Treat Gel – A lightweight gel suitable for the face and body, formulated to improve the appearance of uneven tone and discoloration. Anal Bleaching Kit – A dermatologist-tested brightening system designed for sensitive skin, offering a natural option for addressing discoloration in intimate areas. BLOC SPF 50 – A mineral sunscreen providing non-nano, reef-safe protection with a comfortable finish. SWEAT All Over Deodorant – A multitasking cream developed to reduce sweat and odor while supporting brighter skin. Hype Lyght – A microcurrent device featuring green LED technology for enhanced radiance and tone. Each product reflects Bryght’s commitment to clear labeling, ethical sourcing, and science-supported results. A Mission Focused on Education and Confidence In addition to product development, Bryght emphasizes consumer education and inclusive conversations around intimate skincare. Sasowski leads a team dedicated to promoting comfort, confidence, and informed self-care practices. About Bryght Skincare Bryght Skincare is an international skincare brand specializing in natural brightening solutions designed for all skin types, including sensitive and intimate areas. Founded by Luba Sasowski, the brand is committed to ethical formulations, scientific integrity, and transparent skincare innovation. For more information, visit: https://bryghtenup.com/ , https://youtu.be/lYK4SkIEYtM
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Christian Barker (Bark) and David Chaboki (Shibo) Elevate Doginal Dogs with Landmark DDVEGAS Experience and Cultural Expansion
- November 23, 2025Cryptocurrency
Christian Barker (Bark) and David Chaboki (Shibo) Propel Doginal Dogs into a New Era With DDVEGAS 2025 and Global Expansion
Under the leadership of co-founders Christian Barker (Bark) and David Chaboki (Shibo), Doginal Dogs has transformed from an NFT collection into a global movement culminating in the landmark DDVEGAS 2025 event held October 15–17 in Las Vegas. The three-day gathering was executed in partnership with TAO Group Hospitality and iconic Las Vegas venues including TAO Beach, TAO Nightclub and LAVO. The event drew over 1,000 attendees from across the globe, uniting NFT collectors, blockchain pioneers, cultural creators and community members in a celebration of innovation and connection. Beyond the in-person experience, Doginal Dogs continues to deliver tangible milestones: originally launched as a free-mint 10,000-piece pixel-dog collection on the Dogecoin blockchain, the project reached a floor price milestone of $5,000 in September 2025 confirming both market and community strength. Speaking at the event, Bark noted: “We designed Doginal Dogs so that people don’t just participate they belong.” Shibo added: “With DDVEGAS and our upcoming initiatives, we’re proving that Web3 culture thrives when grounded in people, experience and real-world relevance.” Looking ahead, Bark and Shibo announced a new global education initiative scheduled to roll out in Q4 2025. The program will provide accessible resources on blockchain literacy, creative ownership and digital community building extending the Doginal Dogs mission of culture, connection and empowerment. As mainstream interest in blockchain, NFTs and Web3 communities grows, Doginal Dogs stands as a model of how digital assets can evolve into cultural infrastructure where creativity, community and technology converge. Bark and Shibo’s leadership continues to shift the narrative from volatility toward vision, highlighting that the next phase of Web3 is not just about tokens it’s about transformation.
- November 23, 2025Health
Unconscious Moderation Debuts Science-Based App for Alcohol Awareness
Alcohol consumption remains widespread in the U.S., with the 2024 National Survey on Drug Use and Health reporting that 62 percent of people ages 12 and older drank in the past year, and 21.7 percent of adults reported binge drinking in the past month. Against that backdrop, Unconscious Moderation is launching an app to help people reconsider their relationship with alcohol. Photo Courtesy of Unconscious Moderation The app is built on the science of habit formation and unconscious behavior change. Using hypnotherapy, journaling, curated reading, and movement practices it helps users make conscious shifts in patterns that typically run on autopilot. The app also includes a toolkit with a drink tracker, community forums, daily prompts designed by psychologists, and more. The premise is simple but science-backed: most drinking habits live in the unconscious mind, where willpower can't reach them. John Brown, Founder of Unconscious Moderation, explained the app's universal approach. "This is for people who want to improve their lives," he said. "Whether you're an entrepreneur optimizing performance, a parent managing stress, or someone exploring the sober-curious movement, the goal is the same: better habits, better health, better life. We're not here to judge your consumption. We're here to help you understand your patterns and make choices that serve you." The structured approach helps users move from autopilot to conscious decision-making. Users identify their specific triggers and practice new responses in real situations. Early feedback highlights shifts in behavior toward alcohol, with many pointing to the science-based content and built-in support tools as surprisingly effortless to use and effective in creating lasting change. Brown emphasized the importance of language in creating change. "We avoid shame-based frameworks entirely," he said. " The experience needed to feel accessible, not prescriptive. When people feel judged, they shut down. When they feel understood, they open up." A phased rollout will begin in North America and Europe, with the official launch planned for January to align with the Dry January movement. "We wanted to meet people where they are," Brown said. "January is when so many decide to rethink their relationship with alcohol. We're launching then to give them the tools and support to actually follow through, not just for a month, but beyond. Our philosophy is simple: change your thoughts, change your drink, change your life." About Unconscious Moderation Unconscious Moderation is a wellness technology company created by psychologists and behavioral science specialists. The app combines hypnotherapy, journaling, movement practices, and neuroscience education to address unconscious patterns rather than relying on willpower or traditional frameworks. Every element of the program is grounded in research on habit formation and behavior change.
- November 23, 2025Business
Kishin Amerson Partners with Biptap CEO Jonathan Low to Expand Sales Operations
Strengthening Sales Operations with Visionary Leadership Kishin Amerson, founder of Sales Monarchs, is making waves in the sales consulting industry at just 18 years old. Known for his ability to integrate AI-driven strategies into traditional sales methodologies, Amerson has brought on Jonathan Low, CEO of fintech powerhouse Biptap, to enhance the operations of Sales Monarchs. Together, they plan to develop a robust sales department framework that will not only optimize processes but also position the company to scale effectively in the competitive consulting space. Amerson's early success is a testament to the power of youth-driven innovation. His expertise in sales system optimization for fast-growing companies has already gained significant recognition in the business community. This new partnership with Low is an exciting next step in expanding Sales Monarchs’ operations, blending cutting-edge sales systems with AI technology to meet the demands of the modern marketplace. Revolutionizing Sales with AI Integration Amerson’s passion for blending AI with sales techniques has already set him apart as a rising leader in the industry. His work has shown how AI-powered tools can supercharge sales operations, enabling businesses to drive revenue more effectively. With the expertise of Jonathan Low, known for leading Biptap's success in the fintech space, this partnership is set to bring innovation to the forefront of Sales Monarchs' operations. This collaboration is focused on building not only the structure of a sales department but also integrating intelligent technologies that will redefine how sales strategies are executed. Through their combined expertise, Amerson and Low aim to create a model for sales operations that incorporates the future of digital strategies and AI positioning. A Vision for Sales Monarchs’ Future Growth Kishin Amerson’s journey from a young entrepreneur to a recognized leader in the sales industry is a powerful example of how innovation, determination, and youthful vision can shape the future of business operations. As he leads Sales Monarchs into a new phase of growth, the integration of AI and digital sales solutions will continue to be a driving force in expanding their reach. Looking forward, Amerson and Low are committed to revolutionizing the sales consulting landscape, helping high-growth businesses scale effectively through tailored sales department setups and advanced technology. Sales Monarchs is poised to grow exponentially as digital transformation continues to reshape industries. About Sales Monarchs Sales Monarchs, founded by Kishin Amerson, is a sales consultancy that specializes in optimizing sales department structures and implementing innovative AI-driven strategies. The company works with high-growth businesses across a variety of industries including tech, fintech, SaaS, and AI to scale their sales operations effectively and drive long-term success. Media Contact: Kishin Amerson, Founder Email: [email protected] Instagram Website
- November 23, 2025Business
Tri County We Buy Houses Expansion Announced in Sacramento and Surrounding Areas
"Tri County We Buy Houses" announced an expansion of its service area across the Sacramento region, increasing access to fast and simplified as-is home sales for property owners facing time sensitive or complex selling conditions. The expanded coverage includes Sacramento, El Dorado and Placer counties. "Tri County We Buy Houses", a company recognized among local cash home buyers Sacramento , specializes in purchasing residential properties in their existing condition. The company’s model is designed for situations in which traditional listings may be impractical, including distressed homes, inherited properties, foreclosure concerns, relocation needs, tenant-occupied homes or properties requiring substantial repair. The organization noted that demand has increased for direct, as-is sales and accelerated closings, especially in cases where homeowners seek to sell my house fast Sacramento due to financial changes, unexpected repairs or personal circumstances. The expansion aims to provide broader regional access to a streamlined alternative to the conventional listing process. "Tri County We Buy Houses" evaluates properties without requiring repairs, inspections, showings or staging. The company also provides cash based transactions that can close in as little as 7-10 days, depending on title conditions and administrative requirements. This approach eliminates many of the delays commonly associated with financed real estate transactions, such as appraisal timelines, lender approval processes and extended negotiations. Owned and operated by individuals raised in the Tri-County region, "Tri County We Buy Houses" maintains a local focus that differentiates the organization from national home-buying companies. This regional familiarity supports more accurate property evaluations and a deeper understanding of local market conditions in areas seeking we buy houses Sacramento services. The expanded service area also accommodates properties affected by liens, code violations or deferred maintenance issues. Each property is assessed individually to provide a clear and predictable selling process for homeowners navigating challenging circumstances. The organization stated that the growth of its regional coverage reflects ongoing demand for direct sale options in the Sacramento housing market. As economic conditions and property maintenance challenges continue to shift, more owners are seeking reliable solutions that allow for fast transitions without extensive preparation or repair costs. "Tri County We Buy Houses" encourages interested parties to review service information or request a cash offer through the company’s website at https://www.tricountywebuyhouses.com/ .
- November 22, 2025Books & Literature
New Sci-Fi Comedy The Last Chromosome By Chuck Nealis Launches Worldwide
Sci-fi comedy author, instructional design expert, lifelong storyteller, technology enthusiast, and firm believer that “beige is dangerous,” Chuck Nealis is releasing his new book The Last Chromosome. Set to go live on 11/11/2025, the book will be available on Amazon KDP in both eBook and paperback formats: https://www.amazon.com/dp/B0G1S866GH . It is expected to resonate strongly with fans of sci-fi comedy. Readers who enjoyed Hitchhiker’s Guide to the Galaxy, Redshirts, Year Zero, or The Kaiju Preservation Society will likely appreciate this new release. More information can be found at: https://www.amazon.com/dp/B0G1S866GH This marks the third published book by Chuck Nealis. The Last Chromosome was written with the aim of giving readers a much-needed break from life’s chaos and providing a fast, hilarious story ideal for a short flight. Excitement surrounds this launch because it transforms a decades-old concept into a modern, sharp, and highly entertaining sci-fi adventure. The book centers on the rediscovery of emotion, personal choice, and the essence of being human. Readers may find particular interest in the clones’ comedic malfunctions as they attempt to make sense of the Summer of Love. The cover art was designed by Chuck Nealis, and the book is being released independently by the author. Chuck Nealis has a background in instructional design, learning strategy, and emerging technology. This experience shaped the creation of the book by blending structure, creativity, and tech-influenced storytelling into a unique sci-fi comedy. In a recent interview, the author explained the origins of the story: “The world imagined in 1987 no longer felt futuristic—it felt familiar. With rising anxiety and depression among younger generations, the idea of a society that suppresses emotion became timely and relevant. The manuscript was reshaped into a dystopian comedy that speaks to a very real crisis while still giving readers a reason to smile.” The author hopes the book will offer laughter while encouraging readers to think more deeply about emotional well-being in today’s world. This optimism is notable given several mishaps along the way—for example, the original 1987 manuscript was rediscovered only to find that none of it could be used, resulting in a complete rebuild of the story from scratch. The author extends thanks to family and friends whose support remained steady throughout the book’s long development. Special thanks are also given to the author’s Lord and Savior for providing patience, inspiration, and tolerance for the humor that ultimately became the story’s emotional pivot. Those interested in learning more about The Last Chromosome can visit: https://www.amazon.com/dp/B0G1S866GH
- November 22, 2025Pop Culture
Dr. Don Unveils New Single and Live Performance Showcasing Musical and Dance Evolution
Dr. Don , the singer-songwriter known for his deeply introspective music, recently premiered his new single “So Handsome” during a live show on November 7. The performance featured all 5 of his original songs, each performed while incorporating dance, highlighting his multifaceted artistic evolution. Photo Courtesy of: Dr. Don “So Handsome” explores the hesitation and vulnerability of love. The song’s lyrics depict a person who admires someone from afar but struggles to express their feelings for fear of rejection. The track combines Dr. Don’s baritone voice with melodies that aim to convey emotion beyond words. Music for the song was composed by Matthew Neil Johnsen, with vocals and final mix produced by Scott Anthony Cavuoto. The live show provided audiences with a fully immersive experience, blending music and movement. Each song was paired with choreography that reflected the emotional currents of the lyrics. This integration of music and dance represents Dr. Don’s ongoing journey of reinvention, from his early career in law as Donald Kneath Bushell Jr. to his current exploration of vulnerability and self-expression through performance. Dr. Don’s work emphasizes authenticity and emotional connection. The combination of original compositions and live dance offers a narrative that extends beyond traditional concerts, inviting audiences to witness the evolution of his artistry in real time. Donald Kneath Bushell Jr., in his professional life as an attorney, continues to maintain the precision and analytical approach that initially shaped his career. That background informs his music and performance in subtle ways, allowing him to explore human behavior and emotion with both thoughtfulness and creativity. The November 7 show demonstrated the versatility and depth of Dr. Don’s artistic voice. By bridging the worlds of music, dance, and personal storytelling, he creates performances that engage audiences on multiple levels, offering a reflection on courage, vulnerability, and the ongoing process of reinvention. About Dr. Don is a singer-songwriter and performer known for blending introspective lyrics, rich baritone vocals, and expressive movement to create immersive musical experiences. His work explores the complexities of human emotion, vulnerability, and personal growth. Beyond music, he draws on a background in law to inform his understanding of human behavior and storytelling, making each performance a unique reflection of artistry and self-expression. For more information, visit drdonmusic.com .
- November 22, 2025Land & Property
Hezarfen Wins 2025 Global Recognition Award for AI-Powered Real Estate Platform
Hezarfen 's recognition with a 2025 Global Recognition Award reflects more than one company's technical accomplishment— it signals that established industries are now embracing integrated technology solutions to resolve decades-old operational inefficiencies. The company’s achievement demonstrates that artificial intelligence and blockchain can address genuine problems in traditional industries while maintaining the highest standards of security and regulatory compliance. Hezarfen is now scaling beyond its early user base, positioning the innovation for lasting market adoption and broader institutional confidence. Technology Consolidates Fragmented Processes The company’s Redditus platform unites three traditionally separate functions into a single system: asset tokenization, legal workflow automation, and multilingual AI-based legal assistance built on Polygon PoS blockchain infrastructure. This integration directly addresses persistent challenges in real estate transactions, where fragmented processes and manual documentation have long resulted in costly delays. Industry adoption is steadily expanding as the platform’s traction among more than 2,500 early users demonstrates growing confidence in integrated AI and blockchain solutions. The platform’s technical architecture features smart contracts that manage multi-party agreements, escrow functions, and conditional transfers while providing transparency and immutability that traditional paper-based systems cannot achieve. Hezarfen’s security protocols, which include OpenZeppelin libraries, Slither static analysis, and Certik audits, demonstrate a deep commitment to regulatory compliance and technical rigor. Its U.S. provisional patent for a financial-legal automation model, with international extensions underway, protects intellectual property across multiple jurisdictions. Early adoption metrics confirm consistent engagement across international markets, indicating that clients recognize the value of the company’s unified technological framework. Leadership Extends Beyond Product Development CTO and Co-Founder Cagri Temel has expanded the company’s influence beyond product development into industry-standard setting discussions through active participation in IEEE (Senior Member) and AAAI communities. His mentorship of AI and blockchain innovation teams, as well as his judging roles in international technology competitions, reflect his recognized leadership within the global innovation ecosystem. Temel’s work translating theoretical advances in machine learning into practical business systems demonstrates how emerging technologies can meet real-world market needs. Hezarfen’s educational initiatives, including workshops and training materials for real estate agents, property lawyers, and investors, highlight the company’s recognition that meaningful adoption requires stakeholder understanding and technical capability. Its multilingual AI infrastructure extends these educational resources into markets where language barriers have historically limited access to innovation. These teaching and mentorship contributions formed a key component of the Global Recognition Awards evaluation process, distinguishing Hezarfen from its peers. The rigorous assessment employed the Rasch model, allowing for precise comparisons across organizations in various sectors. Hezarfen achieved high scores in leadership, innovation, and educational impact, validating its cross-disciplinary excellence and reinforcing its standing as a transformative force in the real estate and technology domains. Market Outlook and Scalability Future scalability opportunities will depend on adapting the platform to regional regulatory frameworks, cultural practices, and infrastructure requirements —a challenge that Hezarfen has proactively addressed through participation in regulatory sandboxes and collaboration with venture capital partners. The company’s pending patent portfolio positions it to maintain a competitive advantage as automated real estate services expand into new regions and property categories, ensuring intellectual property protection while fostering responsible innovation. Hezarfen’s integrated approach is setting early benchmarks that may evolve into industry standards, as regulators and established institutions increasingly adopt digital-transformation models inspired by similar architectures. Its recognition highlights a growing institutional acceptance that modernization through AI and blockchain can deliver measurable value and create conditions for sustainable growth. Hezarfen exemplifies how technical excellence, market insight, and educational leadership combine to drive lasting change in industries that have historically resisted technological evolution. About Global Recognition Awards Global Recognition Awards is an international organization that recognizes exceptional companies and individuals who have significantly contributed to their industry.
- November 22, 2025Legal & Law
Lackey Law Firm PC Announces Alicia Lackey Named 2025 Top Rated Austin Family Law Attorney by Super Lawyers
Founder of Lackey Law Firm PC, Alicia Lackey, has been selected as a 2025 Top Rated Austin Family Law Attorney by Super Lawyers. This selection is not only a continuing professional milestone in the history of the firm but also reflects upon its standing within the Texas legal field. Austin, TX - November 10, 2025 - Lackey Law Firm PC is proud to announce that Alicia Lackey was named, for the second year in a row, a 2025 Top Rated Austin Family Law Attorney by Super Lawyers. The selection represents the firm's commitment toward excellence in legal professionalism along with superior customer service in all facets of family law throughout Texas. Alicia Lackey is an attorney licensed since 2007, and a Certified Mediator who effectively facilitates constructive negotiations and settlements between parties. She represents both English- and Spanish-speaking clients, serving a variety of communities with their legal needs. She has remained a member of various professional associations that support her interaction with the wider legal community, including the Austin Bar Association and the Texas Criminal Defense Lawyers Association, and she remains committed to keeping current with emerging legal standards and practices. Since its founding, the Lackey Law Firm PC has assisted clients in many aspects of family law. In the legal practice, the firm advises and helps its clientele in every step of the way during all critical stages. Thus, it has come to be recognized for professionalism, close attention to the needs of its clients, and adherence to the highest standards of ethics. The Lackey Law Firm PC is home to experienced Child Custody Attorneys in Corpus Christi and Divorce Attorneys in Austin, TX supporting clients through a wide range of family law challenges. Hence, the Lackey Law Firm PC assists its clients through the dispute resolution process in as efficient and least stressful manner possible, thereby avoiding potential conflict. The Lackey Law Firm PC is committed to professionalism well beyond representation: It invests much time in community outreach, education, and professional associations-things that reflect a broader commitment to fostering understanding and access to justice. This Super Lawyers 2025 award further verifies the firm's continued commitment to professional legal service for families in need. Thus, the Lackey Law Firm PC remains strong in service as a trusted presence for Austin and all of Texas with respect to legal guidance. About Lackey Law Firm PC Lackey Law Firm PC has its main office in Austin, Texas, with additional offices in The Woodlands, New Braunfels, Corpus Christi, and Fredericksburg. The firm offers a strong combination of legal expertise along with mediation and negotiation skills, helping clients work through complex family dynamics with a focus on efficiency and respect in dispute resolution. For more information about the firm and its latest achievements, refer to the details below.
- November 22, 2025Legal & Law
Jeremy Winter Unveils Mereces Jeremías, Bolstering Spanish-Language Legal Resources
Jeremy Winter has announced the successful launch of Mereces Jeremías, a dedicated Spanish-language legal resource platform designed to serve Hispanic communities better in California and beyond. This comprehensive redesign reflects the firm’s ongoing commitment to providing accessible, culturally relevant legal information to Spanish-speaking individuals and families navigating complex legal challenges. The Mereces Jeremías website offers a wide range of in-language content, including detailed articles, community updates, and practical guides that address key legal issues affecting the Hispanic population. By delivering these resources in Spanish, the platform seeks to bridge communication gaps and empower users with knowledge that can help them make informed decisions during difficult times. This initiative is part of Jeremy Winter’s broader mission to promote inclusion and equitable access to legal services. Recognizing the unique barriers faced by Spanish-speaking communities, the firm has invested in creating a user-friendly, informative space where visitors can find trustworthy legal information without language obstacles. The platform covers various practice areas, with a particular focus on accident-related cases, including those involving trucks and motorcycles, which are significant concerns in California. Visitors to the site can explore specialized content, including guidance on dealing with insurance companies, understanding legal rights after an accident, and steps to take following serious injuries. The platform also highlights the firm’s dedication to supporting clients through every stage of their legal journey, emphasizing clear communication and compassionate service. Among the resources available, users can find information tailored to those seeking assistance from a California Truck Accident Lawyer or Motorcycle Accident Attorneys in California. These sections offer valuable insights into the legal process, potential compensation, and effective claim navigation. By offering this information in Spanish, Mereces Jeremías helps reduce the uncertainty and stress that often accompany legal proceedings for non-English speakers. The launch also includes updates on community events and legal news relevant to Hispanic audiences, fostering a sense of connection and awareness. This approach aligns with Jeremy Winter’s understanding that legal support extends beyond individual cases to encompass education and community engagement. While the platform prominently features the firm’s legal professionals, including Jeremy Winter, it maintains a focus on the collective effort to serve the community rather than individual accolades. The redesign underscores the firm’s role as a trusted resource and advocate for Hispanic clients, ensuring that language is no longer a barrier to accessing quality legal information. The Mereces Jeremías website can be accessed at Mereces Jeremías , where users will find the full range of updated content and resources. For those specifically interested in accident-related legal support, the site provides direct links to practice areas such as California Truck Accident Lawyer and Motorcycle Accident Attorneys in California . This launch marks a significant business milestone for Jeremy Winter, underscoring his commitment to serving diverse communities with professionalism and respect. By enhancing Mereces Jeremías, the firm continues to set a standard for inclusive legal communication and resource accessibility. For those seeking accident-related legal support, the site provides direct links to key practice areas, including California truck accident and motorcycle accident attorneys. The firm remains available 24/7 to assist Spanish-speaking clients with their legal needs, reflecting its commitment to being a reliable partner in times of crisis.
- November 22, 2025Food & Beverage
Alexander Elixirs and Essentials Announces Revolutionary Botanical Cocktail Foamer
The End of Egg Whites and Synthetic Foamers A Quiet Revolution in Cocktail Texture For over a century, bartenders and cocktail enthusiasts have relied on egg whites to create silky, lasting foam in all kinds of drinks, especially sours and fizzes. However, the practice, while traditional, has its challenges: allergens, consistency issues, speed at busy bars, and limited appeal to vegan guests. The search for an alternative has long been a struggle, with many synthetic and early botanical solutions failing to meet the high standards demanded by professional bartenders. Now, Alexander’s Elixirs and Essentials has cracked the code, delivering a truly neutral botanical cocktail foamer that solves these longstanding problems. From Cocktail Foams to a Botanical Solution The story of Alexander’s Elixirs and Essentials begins with founder Alexander Hartunian, a bartender turned formulator, who found himself frustrated by the industry’s acceptance of egg whites as the go-to foaming agent. Despite numerous alternatives over the years, ranging from synthetic agents to early botanical options, none delivered on the promises of consistency, flavor neutrality, and sustainability. The breakthrough came when Alexander decided to experiment with nature’s own solution, plants. Drawing from the principles of molecular mixology and apothecary tradition, Alexander started a small-batch production process in his micro-apothecary lab. There, he began experimenting with high-grade, responsibly sourced botanicals and plant extracts to create the industry’s first truly clean, neutral, and plant-based foamer. Hundreds of test batches, pH curve experiments, and blind tastings later, Alexander’s Original Cocktail Foamer was born, an innovation that would soon find its place in top bars and independent bottle shops across the country. Why Egg Whites Could No Longer Be the Standard For over 100 years, egg whites have been the default foaming agent in cocktails. However, they come with several major drawbacks: risk of allergic reactions, inconsistent foam texture, the time-consuming process of separating eggs, and a problematic lack of inclusivity for vegan guests. Additionally, egg whites can create a distinct aroma and flavor profile that some consumers find off-putting. Bars also struggle with the logistics of maintaining fresh eggs, especially during late hours. Synthetic alternatives that followed often created further complications. Many of these foamers use chemical stabilizers, leaving a lingering plastic or waxy aftertaste. Other early botanical alternatives were simply too bitter or overpowering, introducing earthy or root beer-like notes that clashed with delicate spirits. The Birth of a Better Foamer Recognizing the flaws in both synthetic and early botanical alternatives, Hartunian took a different approach, listening more closely to nature. "Plants have been making perfect foam for millions of years. We just had to listen harder than everyone else," Hartunian reflects. By isolating specific plant compounds and balancing them carefully, he achieved a plant-based foamer that remains completely neutral in flavor and aroma, allowing the cocktail’s true essence to shine through. Alexander’s Original Cocktail Foamer is a game-changer for both professional bartenders and home enthusiasts alike. Free from synthetic additives, artificial flavors, or preservatives, it creates a stable, silky microfoam without the chemical or bitter aftertaste that has plagued the industry. The foamer’s neutral composition means it doesn’t disrupt the delicate balance of flavors in cocktails, whether they feature gin, whiskey, or other spirits. Why Top Bars Embrace the Change The initial reception of Alexander’s foamer by top bars was overwhelmingly positive. Professionals appreciated the consistency, ease of use, and most importantly, the texture that elevated the drinks without interfering with the flavor. In a time when cocktail culture is rapidly evolving, bartenders are looking for innovative solutions that align with the growing demand for plant-based, sustainable products. Alexander’s Elixirs and Essentials has successfully addressed these needs, creating a foaming solution that matches the high standards of the craft cocktail community. Not only does this foamer provide a cleaner, more natural alternative to egg whites, but it also eliminates the need for aquafaba (a plant-based egg white alternative that many people are allergic to, causing throat swelling) or synthetic foamers, which often fail to provide the same texture or taste. The introduction of Alexander’s Original Cocktail Foamer has sparked a small revolution in how bars approach cocktail texture, inclusivity, and flavor integrity. Crafting a Neutral, Professional Solution The core of Alexander’s Elixirs and Essentials’ success lies in the meticulous development process that led to the creation of the Original Cocktail Foamer. Using traditional chemistry methods such as vacuum degassing, filtration, and activated charcoal neutralization, the company crafted a product that is clear, flavor-neutral, and stable. It’s a foamer that bartenders can rely on to deliver a consistently flawless texture without compromising on flavor. The result is a product that bars can confidently use to enhance the overall drink experience, without worrying about ingredients that might upset the balance of the cocktail. In a market filled with brands that cut corners or outsource production, Alexander’s Elixirs and Essentials stands apart for its commitment to quality and authenticity. The company is proudly self-distributed in select U.S. markets and offers direct-to-consumer sales nationwide. Their line of all-natural bitters, syrups, and the award-winning cocktail foamer is carried by independent bottle shops, upscale cocktail bars, and specialty retailers that prioritize transparency and performance. The Clean-Label Revolution The launch of Alexander’s Original Cocktail Foamer is part of a broader movement toward clean-label products in the beverage industry. As consumers increasingly demand transparency, sustainability, and quality in what they consume, Alexander’s Elixirs and Essentials remains at the forefront of this revolution. The brand's commitment to crafting high-performance products without synthetic additives or processed ingredients has earned recognition from industry leaders and cocktail aficionados alike. About Alexander’s Elixirs and Essentials Founded by Alexander Hartunian, Alexander’s Elixirs and Essentials is a premium, plant-based cocktail enhancer and botanical essentials brand. The company specializes in crafting small-batch, all-natural bitters, tinctures, syrups, and the industry’s first 100% botanical cocktail foamer. Built on the intersection of molecular mixology and modern apothecary tradition, Alexander’s Elixirs and Essentials is committed to providing high-quality, responsibly sourced ingredients for both professional bartenders and home enthusiasts. Media Contact Alexander Hartunian Founder, Alexander’s Elixirs and Essentials Email: [email protected] Website: www.alexanderselixirs.com Instagram: @alexanderselixirs
- November 22, 2025Business
BusinessFig Explores Imagix Crystal Ball Frenzy
BusinessFig.com, a leading business and consumer trends news platform, has published a featured report on the soaring demand for the I magix Magic Crystal Ball Companion , a holographic smart toy emerging as one of this year’s most coveted holiday items. The full article is available HERE The BusinessFig.com story details unnervingly long lines at Best Buystores, frequent sellouts, and resellers listing the product for more than four hundred fifty dollars on online marketplaces. The coverage includes statements from an Imagix spokesperson urging consumers to avoid third-party sellers and to purchase directly through BestBuy.com if local store stock is gone. Additional shipments are confirmed to be arriving throughout the holiday season. Beyond the resale frenzy, the article examines the appeal of the Imagix Crystal Ball Companion: advanced holographic display, interactive character companions, and a screen-free play format that resonates with both children and parents. BusinessFig.com identifies the product as a standout in this year’s competitive toy market and a heralded example of how innovation is driving holiday must-haves. Video : https://www.youtube.com/watch?v=RiQqYBSGK-I About BusinessFig.com BusinessFig.com is a digital news outlet covering business trends, retail innovation and consumer technology. The platform delivers actionable insights and high-visibility reporting for industry executives, marketers and everyday consumers alike. About Imagix Imagix is the company behind the Imagix Magic Crystal Ball Companion, an advanced holographic interactive toy available at BestBuy retail locations and BestBuy.Com
ALL NEWS
- Dryshield Waterproofing Expands Basement Waterproofing Services Across Toronto
- Luba Sasowski Recognized for Leading Ethical Innovation in Skincare Through Bryght
- SQL Account Announces ERP Cloud Accounting Software for Malaysian Businesses
- Chicago Housing Market and Foreclosure Activity Prediction for 2026
- Ricky Rebel: Starring in “Diamond Rebel Rene: The Residency” in Las Vegas
- Christian Barker (Bark) and David Chaboki (Shibo) Elevate Doginal Dogs with Landmark DDVEGAS Experience and Cultural Expansion
- Christian Barker (Bark) and David Chaboki (Shibo) Propel Doginal Dogs into a New Era With DDVEGAS 2025 and Global Expansion
- CEO Tanasak Wahawisan Leads the Way in Youth Empowerment and Sustainability with Watiwisan Foundation
- Unconscious Moderation Debuts Science-Based App for Alcohol Awareness
- Kishin Amerson Partners with Biptap CEO Jonathan Low to Expand Sales Operations
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