Business News
The Next Step of Onchain Finance: The Emergence of a New Protocol Hub Built on Base, B18, and B4626
As the crypto industry enters its sixteenth year, a clear inflection point is taking shape. The early phase driven primarily by application-level innovation is gradually receding, while a new phase—centered on financial infrastructure, protocol standards, and capital-grade usability—is becoming the dominant narrative. Within this context, a vertical technological and capital pathway formed around Coinbase, Base, B18, and B4626 has begun to attract growing attention from institutional investors and industry researchers. This is not the emergence of yet another DeFi project, but rather a systematic attempt to restructure onchain financial architecture itself. The “Ceiling” of DeFi Is Not Technology, but Financial Structure Over the past few years, DeFi has rapidly expanded its functional surface—from AMMs and lending to derivatives and yield aggregation. Yet the real deployable scale of onchain finance has consistently failed to match its technical sophistication. The problem is not insufficient yield or a lack of innovation, but a long-overlooked structural reality: the complexity of DeFi finance is borne primarily by users, not by protocols. In traditional financial systems, complex risk assessment, strategy composition, and compliance constraints are abstracted into institutional back-office systems. Onchain, however, this complexity is exposed directly to end users. This structural mismatch has kept large-scale, risk-sensitive capital largely offchain. Coinbase’s Strategic Shift: From Trading Platform to Infrastructure Gateway As one of the few crypto companies to successfully navigate multiple market cycles, Coinbase’s role has long extended beyond that of a centralized exchange. Through regulatory licensing, institutional custody, developer tooling, and wallet products, its strategic trajectory has become increasingly clear: to serve as an infrastructure-level gateway between traditional finance and onchain finance. Within this framework, the key question for Coinbase is not whether to engage with DeFi, but how. Building applications directly implies high maintenance costs and limited scalability; building infrastructure, by contrast, amplifies financial activity across the entire ecosystem. The launch of Base is a direct manifestation of this strategy. Base: An Ethereum Layer 2 Designed for Scalable Finance Unlike many Layer 2 solutions that emphasize raw performance metrics, Base is not positioned as “faster,” but as more usable. It inherits Ethereum’s security while offering extremely low transaction costs, making high-frequency and complex onchain financial operations economically viable. More importantly, Base possesses a characteristic that is difficult for other L2s to replicate: direct connectivity to a compliant, mature, globally distributed user and capital gateway. As a result, Base functions less like an application deployment environment and more like a financial execution backend—a role that naturally demands not fragmented applications, but a unified financial coordination layer capable of abstracting risk and return. B18: Shifting from Application Logic to a Protocol Hub It is within this ecosystem that B18 is defined as a structured financial coordination layer on Base. Unlike traditional DeFi products, B18 does not center on user interaction or single strategies. Instead, it approaches the problem from a capital perspective, addressing deeper structural questions: How can complex yield sources and risk parameters be protocolized? How can strategy execution be decoupled from human discretion? How can diverse capital demands be composed and orchestrated onchain? Functionally, B18 more closely resembles an onchain asset-management middleware than a retail-facing financial product. Its objective is not short-term user acquisition, but to support long-term, scalable capital allocation behavior onchain. B4626: Upgrading Interface Standards into a Financial Language If B18 is the financial hub, then B4626 is the language system that enables it to operate. ERC-4626 marked an important step toward standardization by unifying Vault interfaces and normalizing asset deposits and withdrawals. However, in real financial contexts, basic I/O interfaces are insufficient. Strategy interpretability, risk readability, and yield redistribution remain largely unstandardized. B4626 addresses this gap—not by merely implementing ERC-4626, but by extending it at the protocol level, enabling: Machine-readable strategy descriptions Risk parameters that can be directly interpreted by protocols, wallets, and institutional systems Yield distribution and routing without manual configuration Within this framework, Vaults cease to be simple “storage tools” and instead become financial modules that can be programmatically consumed by other protocols and capital systems. How Standards Actually Spread: Capital Pathways, Not Market Education History repeatedly shows that true industry standards are not adopted through persuasion, but through convergence along capital and efficiency pathways. B18 and B4626 are designed with this principle in mind. All native strategies and external distribution interfaces within B18 default to B4626 as their output format. Any participant wishing to integrate with B18’s capital and strategy network must therefore understand and support B4626. Under this structure, B4626 is not optional—it evolves naturally into a de facto standard. Why Now: The Convergence of Three Trends The strategic relevance of this system emerges from the simultaneous convergence of three trends: Compliant and semi-compliant capital is actively exploring onchain deployment paths Ethereum Layer 2 networks are becoming the default financial execution environment Foundational interface standards exist, but lack higher-order financial semantics B18 and B4626 sit precisely at the intersection of these forces. A Long-Term View: The Early Shape of an Onchain Financial Operating System From a longer-term perspective, a clear division of labor is forming: Coinbase serves as the gateway layer, Base provides the execution layer, and the absorption and expression of financial complexity gradually settle into the protocol system formed by B18 and B4626. This is not a narrative for a single bull cycle, but a structural evolution that closely mirrors the historical development of traditional finance. As onchain finance matures, the scarcest resource is not short-term yield, but infrastructure and standards that capital can trust and reuse over time. What B18 and B4626 represent is not a new hype category, but a deeper transition: the systematic migration of financial complexity from users to protocols.
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- January 7, 2026Business
Srijit Nair Awarded With “Business Leadership Excellence Award” At The CXO 2.0 Conference, 2025 Edition
Srijit Nair , Chief Executive Officer of ITHR Technologies Consulting LLC, was recognized with the Business Leadership Excellence Award at the CXO 2.0 Conference. The business leadership event acknowledged his role in driving people-centered digital transformation and enterprise innovation. It was held from December 8–10, 2025, at the InterContinental DFC in Dubai and brought together senior leaders from across global business ecosystems. Srijit Nair is the CEO of ITHR Technologies Consulting LLC and a transformative leader redefining how enterprises evolve in the digital age. With over 15 years of international experience across IT and HR, he champions a unified approach where people, platforms, and purpose operate as one integrated system. Known for his human-centric vision, Srijit builds organizations that scale with resilience, intelligence, and empathy. Under his leadership, ITHR has emerged as a trusted partner for digital transformation, delivering impact through cloud modernization, AI-enabled talent ecosystems, and enterprise-wide operational innovation. His philosophy is simple: innovation must be actionable, sustainable, and built around people. On being recognized at the CXO 2.0 Conference, Srijit shared, “I accept this honour with gratitude and humility. Leadership is a continuous learning curve shaped by people, challenges, and shared vision. This recognition belongs to the belief that leadership today is about building people, not just businesses. I’m grateful to CXO 2.0 and to every team, partner, and client who trusted the journey. The real work is still ahead creating value where talent, technology, and purpose truly meet and I am excited about what lies ahead as we continue to drive intelligent, and sustainable transformation.” This recognition highlights Srijit’s significant contributions to business leadership and digital transformation. His work continues to influence how enterprises align talent, technology, and strategy to achieve sustainable growth and long-term value creation. About The CXO 2.0 Conference The CXO 2.0 Conference is a three-day business leadership event that brings together executives, founders, and thought leaders from across industries to explore transformative trends shaping the future of business. The conference provides an engaging platform for knowledge sharing, leadership development, and strategic networking. Through interactive sessions, keynote speeches, and panel discussions, attendees gain actionable insights into innovation, leadership, and sustainable growth. With upcoming editions in Las Vegas, Singapore, and Dubai, the event continues to promote visionary thinking and global impact. For more information, visit www.cxo2conf.com .
- January 7, 2026Business
Maddalena Silvana Schmid Celebrated With The “Business Leadership Excellence Award” At The CXO 2.0 Conference, Dubai Edition
Maddalena Silvana Schmid , Chief Human Resources Officer and Member of the Executive Management at Phoenix Technologies AG, was honored with the “Business Leadership Excellence Award” at the CXO 2.0 Conference. The leadership event took place from December 8–10, 2025, at the InterContinental DFC in Dubai and brought together senior leaders who are redefining organizational strategy, leadership, and people-driven growth. Maddalena Schmid is a highly accomplished Chief Human Resources Officer and committed member of the Executive Management, who views HR as a strategic business driver that creates measurable value while placing people firmly at the center. Fueled by a deep passion for People & Culture Management, she blends visionary, strategic thinking with pragmatic and impactful leadership. She champions sustainable people and organizational development with a strong focus on culture and change management, with international experience. Maddalena is a Board Member for Health Management in Basel Area of Switzerland. She is a proud member of Women for Board, she advocates for diversity and female leadership in board roles. Her exceptional facilitation skills in moderation and workshops are widely respected. On being recognized at the CXO 2.0 Conference, she shared, “The future of successful organizations is built where people are empowered to grow.” This award underscores Maddalena Schmid’s outstanding contributions to strategic human capital leadership, cultural transformation, and people-centered innovation. Her work continues to inspire organizations to view leadership, culture, and talent as critical drivers of long-term success. About The CXO 2.0 Conference CXO 2.0 Conference is a three-day business leadership event that brings together executives, founders, and thought leaders from across industries to explore transformative trends shaping the future of business. The conference provides an engaging platform for knowledge sharing, leadership development, and strategic networking. Through interactive sessions, keynote speeches, and panel discussions, attendees gain actionable insights into innovation, leadership, and sustainable growth. With upcoming editions in Las Vegas, Singapore, and Dubai, the event continues to promote visionary thinking and global impact. For more information, visit www.cxo2conf.com .
- January 7, 2026Business
Rishabh Agarwal Was Awarded With The "Entrepreneurial Excellence Award" At The Founders 2.0 Conference, Dubai 2025 Edition
Rishabh Agarwal , Chartered Accountant and Partner at Global Transfer Pricing Network (GTPN), has been conferred the Entrepreneurial Excellence Award at the Founders 2.0 Conference (Dubai 2025 Edition), held from December 8–10, 2025, at InterContinental DFC, Dubai, UAE. The Founders 2.0 Conference is an international business summit that brings together founders, entrepreneurs, and business leaders through keynotes, panels, and high-impact networking, with an awards program recognizing leadership, innovation, and scalable business-building. Agarwal was recognized for his work in international taxation and transfer pricing, advising businesses on cross-border structuring, compliance, and dispute-ready positions in an increasingly complex global tax environment. A Chartered Accountant (AIR 50), he holds an LL.M. in International Taxation from Vienna University of Economics and Business (2022) and has served as a co-opted member of the International Tax Committee (NIRC of ICAI) (2021–22). He also contributes regularly through technical writing and professional education in the tax and transfer pricing space. His firm, Global Transfer Pricing Network (GTPN), is a specialist advisory firm focused on transfer pricing and international taxation, supporting businesses on cross-border planning, documentation, controversy support, and strategic tax risk management. Upon receiving the award, Agarwal said, “I’m grateful for this recognition. For me, entrepreneurship is about building trust-led, technically rigorous advisory that helps businesses navigate cross-border complexity with clarity and confidence.” This recognition highlights his continued focus on building practical, high-trust advisory outcomes for global businesses operating across jurisdictions. About The Founders 2.0 Conference The Founders 2.0 Conference is a leading international business summit connecting entrepreneurs, startup founders, and investors. Over three days, the event delivers in-depth sessions on innovation, leadership, funding, and business growth, alongside high-value networking opportunities. Featuring real-world keynotes, panel discussions, and insights from industry pioneers, the conference is designed to support founders at every stage of their journey. With upcoming editions in Las Vegas, Singapore, and Dubai, Founders 2.0 Conference continues to inspire collaboration, knowledge exchange, and scalable entrepreneurial success worldwide. For more information, visit www.founders2conf.com .
- January 7, 2026Business
Eng. Abdullah Aljadani Celebrated With "Entrepreneurial Excellence Award" At The Founders 2.0 Conference, Dubai Edition
Eng. Abdullah Aljadani , Founder of Alez Alliance Real Estate, was honored with the prestigious "Entrepreneurial Excellence Award" at the Founders 2.0 Conference. Held from December 8–10, 2025, at the InterContinental DFC in Dubai, the business conference brought together entrepreneurs and founders from across industries. It recognizes leaders who demonstrate exceptional leadership, innovation, and the ability to build scalable and future-ready businesses. Eng. Abdullah Aljadani is a serial entrepreneur, investor, and real estate developer. He has a proven track record of founding, scaling, and operating successful companies across real estate, private equity, venture capital, and large-scale infrastructure. Abdullah built and led high-growth businesses, driving financial success, innovation, and sustainability in alignment with Saudi Arabia’s Vision 2030. Currently pursuing an MBA at Alliance Manchester Business School, he also holds a Master of Project Management and a Bachelor’s in Civil Engineering. With expertise in financial structuring, business modeling, and strategic investments, Abdullah focuses on global expansion, asset management, and high-impact investments, creating long-term value. This award highlights Eng. Abdullah Aljadani's outstanding contributions to entrepreneurial leadership, real estate development, and venture-building that drive economic growth and sustainability are aligned with regional vision initiatives. About The Founders 2.0 Conference The Founders 2.0 Conference is a global, three-day event linking entrepreneurs, startup founders, and investors who build growing, lasting businesses. This business summit shares key knowledge, builds useful contacts, and gives real business tips. It covers main topics like funding, growth, leadership, and new ideas, helping founders at every step. Expert talks and group chats provide simple tools to speed up business. Upcoming editions in Las Vegas, Singapore, and Dubai boost startup success worldwide. Visit www.founders2conf.com for more details.
- January 7, 2026Business
Katarzyna Kwiatkowska Distinguished With The “Entrepreneurial Excellence Award” At Founders 2.0 Conference Dubai Edition
Katarzyna Kwiatkowska , Founder and Chief Executive Officer of Smart People, was presented with the "Entrepreneurial Excellence Award" at the Founders 2.0 Conference. Held from December 8–10, 2025, at the InterContinental DFC in Dubai, the conference brought together founders and senior leaders recognized for building scalable organizations and driving sustained business impact across global markets. Katarzyna Kwiatkowska is an accomplished leader with over 20 years of expertise in the ERP systems industry, specializing in SAP solutions for local and international clients. She founded and led ROC Polska, establishing it as a key SAP services player in Poland. After ROC Polska’s acquisition by Zalaris ASA in 2017, she served as President of Zalaris Polska and Executive Vice President Eastern Europe, overseeing business development in Eastern Europe until 2023. Currently, she is the Founder and CEO of Smart People, which has rapidly grown in process and competency outsourcing for IT, ERP systems, and business support. Her vision and leadership are widely respected. Speaking about her award at the leadership event, Katarzyna shared, "This award is both an honor and a confirmation that with the right people and vision, it is possible to create organizations that not only grow but also bring lasting value to clients and employees alike. At Smart People, we believe that innovation starts with trust and collaboration, and I’m deeply grateful to our team and partners for sharing this journey of continuous growth and transformation." This distinction underscored Katarzyna’s contribution to enterprise services leadership, highlighting her role in building and scaling organizations within the ERP and SAP ecosystem. About The Founders 2.0 Conference The Founders 2.0 Conference is a global business platform that brings together founders, entrepreneurs, and senior executives committed to building scalable and sustainable enterprises. This three-day conference focuses on leadership, growth strategy, innovation, and execution, offering curated programming that reflects real-world business challenges and opportunities. Through editions hosted in Las Vegas, Singapore, and Dubai, this business summit facilitates cross-border dialogue, collaboration, and knowledge exchange among diverse industry stakeholders. Learn more at www.founders2conf.com .
- January 7, 2026Business
Alain Leroy Presented With The “Entrepreneurial Excellence Award” At Founders 2.0 Conference, Dubai Edition
Alain Leroy, Founder and Managing Director of Venture Philanthropy Blueprint, was conferred the "Entrepreneurial Excellence Award" at the Founders 2.0 Conference. Held from December 8–10, 2025, at the InterContinental DFC in Dubai, UAE, the conference brought together founders and business leaders recognized for building ventures that combine purpose, execution discipline, and long-term value creation. Alain Leroy is a Strategy + Tech + Ops Advisor who equips underinvested founders and impact entrepreneurs with the systems, clarity, and tools to scale solutions that transform industries and communities. Over three decades, he has built and scaled ventures across the US and the Caribbean, led initiatives that reached millions, and partnered with social entrepreneurs, family offices, and Fortune 500 leaders. Born and raised in Queens, New York, to Caribbean parents, Alain learned early the values of resilience and community. Today, through his Venture Philanthropy Blueprint, he helps founders turn underfunded visions into investable realities and build ventures that last. Speaking at the Founders 2.0 Conference, Alain said, “Ideas don’t fail—systems do. At Founders 2.0, I introduced Venture Philanthropy Blueprint (VPB) and the 100×10 Thesis: building 100 ventures capable of reaching $10M each by designing infrastructure first. When capital, capacity, and community are engineered together, impact stops being episodic and starts compounding at scale.” He further added, “I’m honored to receive the Entrepreneurial Excellence Award at the Founders 2.0 Conference. This recognition reflects the work of builders everywhere who are proving that impact scales when vision is matched with execution, systems, and long-term thinking. Being part of a global community focused on building ventures that last—and create real economic and social value—was both grounding and energizing.” This distinction underscored Alain’s contribution to impact entrepreneurship, highlighting his role in enabling founders to build scalable, investable ventures that deliver both economic and community value. About The Founders 2.0 Conference The Founders 2.0 is a global platform dedicated to elevating entrepreneurial leadership and sharing the journeys behind scalable ventures. This three-day event brings together entrepreneurs, startups, investors, and industry leaders for in-depth discussions on decision-making, growth challenges, market expansion, and building organizations designed for longevity. The upcoming edition will be hosted in Las Vegas, Singapore, and Dubai. While the leadership event creates space for collaboration, learning, and celebrating excellence across the global startup and enterprise community. Learn more at www.founders2conf.com .
- January 7, 2026Business
UK Cordless Tyre Inflator With Auto Shutoff Feature & Digital Gauge Available
Ordiniq's newly introduced cordless tyre inflator combines automatic shutoff technology with a digital pressure gauge. The release comes as the developers look to solve longstanding challenges in tyre upkeep for car owners and motorcycle riders - specifically, those that come with efforts to maintain optimal pressure. For more information, visit: https://www.ordiniq.com/ As explained by the company, the device is built to operate independently without the need for mains power or manual pumping. Meanwhile, its integrated shutoff mechanism prevents overinflation - enabling drivers to easily retain the requisite tyre pressure with precision. The latter feature addresses a critical safety concern that many motorists overlook: overinflation weakens tyre structure and increases blowout risk. Once the preset pressure is reached, the inflator halts air delivery, eliminating the possibility of exceeding manufacturer-recommended levels. Ordiniq explains that this protects both tyre integrity and driver safety - an especially valuable consideration for riders and drivers who lack experience with manual pressure checks. In addition, those who often service their vehicles in low-light conditions where gauge readings are difficult to interpret accurately can benefit from the device in multiple ways, says the company. Specifically, Ordiniq points to the backlit LCD screen as an advantage, providing visibility during roadside emergencies or evening maintenance. Together with its digitally driven precision, the device is positioned as a clear solution for busy drivers who require dependable, repeatable results without the trial-and-error approach associated with analogue gauges or petrol station air lines. Cordless operation also makes the inflator suitable for on-the-go tyre maintenance - whether for drivers facing a slow puncture on a rural road or motorcyclists who need to adjust their pressure before a long-distance ride. As such, the device is made to accommodate the practical requirements of nationwide vehicle owners, while also ensuring that they adhere to legal tyre standards. For cars, light vans, and light trailers, the minimum tread depth is 1.6mm across the central three-quarters of the tyre. Motorcycles require 1mm across the whole tread width, so long as the original tread pattern didn’t extend beyond three-quarters of the tyre width when new. AutoPump allows users to meet these tricky technical specifications - crucially, without unnecessary guesswork. “AutoPump saves me so much frustration,” said one recent user. “I can check my own tyres right from home, there's no hassle or complications, and it’s helped me on numerous occasions when commuting long distances for work.” Interested parties can find further details about AutoPump at: https://www.ordiniq.com/
- January 7, 2026Business
Dr. Cecilia Maria Vallorani Recognized With The “Entrepreneurial Excellence Award” At The Founders 2.0 Conference, Winter Edition
As a Founder and Chief Executive Officer of EchoEd LLC Fz, Dr. Cecilia Maria Vallorani was honored with the “Entrepreneurial Excellence Award” at the Founders 2.0 Conference Dubai Edition. The three-day entrepreneur event took place from December 8–10, 2025, at the InterContinental DFC, bringing together entrepreneurs, innovators, and industry leaders committed to advancing business and education ecosystems. Dr. Cecilia Maria Vallorani is a Linguist, Educator, EdTech Entrepreneur, Founder and CEO of EchoEd, a company dedicated to transforming education through immersive audio storytelling and innovation. She holds a PhD in Humanistic Studies, where her research focused on the integration of podcasts in foreign language classrooms to expand lexical availability and improve listening comprehension. With extensive international experience as an educator, she has published articles in prestigious journals and participated in numerous international academic conferences, sharing her expertise and research on digital morality, gamification, and EdTech innovation. Dr. Vallorani bridges research and practice, creating digital solutions that make literature and learning accessible to all. Sharing her reflections on receiving the recognition and the journey behind it, Dr. Vallorani shared, "I'm honored to have received the Entrepreneurial Excellence Award at the Founders 2.0 Conference. It’s a fantastic feeling to be recognized for the hard work and dedication I’ve put into my career. I’m truly grateful for the support from everyone who has helped me reach this point, and I am committed to continuing my pursuit of excellence in EchoEd." This recognition underscores her dedication to driving educational progress through technology-led innovation, creative learning models, and research-informed entrepreneurship. About the Founders 2.0 Conference The Founders 2.0 Conference is a three-day global leadership platform created for entrepreneurs, startup founders, and investors focused on developing scalable and future-ready businesses. The conference emphasizes impactful knowledge sharing, strategic networking, and practical business insights. Built around founder-focused themes including capital readiness, growth acceleration, leadership development, and innovation, the event is designed to guide entrepreneurs through every stage of their growth journey. Through expert-led sessions and interactive conversations, attendees gain actionable strategies to achieve long-term business success. With upcoming editions in Las Vegas, Singapore, and Dubai, the Founders 2.0 Conference continues to expand global entrepreneurial collaboration. For more information, visit www.founders2conf.com .
- January 7, 2026Business
Making Life Insurance Simpler for Albany Families—No Pressure, Just Honest Help
Albany, GA — January 5, 2026 — Ranwell Insurance, a Georgia-based life insurance agency known for its personalized service and transparent guidance, is proud to announce the launch of its new Albany-focused local website, https://albanygalifeinsurance.com . The platform is designed to help individuals and families throughout Albany, Georgia and the surrounding region better understand their life insurance options and access coverage that fits their real-world needs. The new website serves as a dedicated local resource for residents seeking clear, easy-to-understand information about life insurance solutions, including term life insurance, whole life insurance, final expense insurance, mortgage protection coverage, and no medical exam life insurance options. All content is written specifically with Georgia consumers in mind, helping visitors make informed decisions without pressure or confusion. “Life insurance shouldn’t feel complicated or intimidating,” said Randy Sewell, Founder of Ranwell Insurance. “This Albany-focused site allows us to better serve the local community by providing straightforward education, local insight, and real choices — all in one place.” Unlike agencies that represent a single insurance company, Ranwell Insurance works independently with multiple top-rated life insurance carriers. This approach allows clients to compare policies and choose coverage based on affordability, flexibility, and long-term protection goals rather than being limited to a single option. The Albany site reflects this philosophy by emphasizing education, transparency, and choice at every step. Visitors to https://albanygalifeinsurance.com can explore detailed explanations of life insurance products, request free personalized quotes, and connect directly with licensed professionals who prioritize guidance over sales pressure. The website is optimized for both desktop and mobile use, making it accessible for users of all ages. The launch of the Albany site is part of Ranwell Insurance’s broader effort to expand city-specific life insurance resources across Georgia. By creating local platforms tailored to individual communities, the agency aims to provide more relevant information while maintaining the same level of personal service that clients expect. “Our goal is simple,” Sewell added. “We want Albany families to feel confident about protecting what matters most. This site is about clarity, trust, and helping people make smart decisions for their future.” About Ranwell Insurance Ranwell Insurance is a Georgia-based life insurance agency dedicated to helping individuals, families, and business owners secure affordable, reliable protection. Specializing in term life insurance, whole life insurance, final expense coverage, mortgage protection, and no medical exam policies, the agency shops multiple carriers to deliver customized solutions built around client needs. Media Contact: Ranwell Insurance Phone: (470) 276-9593 Website: https://albanygalifeinsurance.com Email: [email protected]
- January 7, 2026Business
Global Tourism Converges to Boost Jilin’s Ice and Snow Economy-2025 Jilin Province Tour Operators Conference Concludes Successfully
The 2025 Jilin Province Tour Operators Conference, hosted by the Jilin Provincial Department of Culture and Tourism, took place from December 17 to 22 under the theme of “Gather for a New Journey · A Shared Date with Changbai Mountain.” Focusing on enhancing Jilin’s international profile and service capabilities, the event brought together industry leaders for dialogue, networking, route inspections, and brand promotion. It served as an important platform to showcase Jilin’s tourism assets and support its vision of becoming a world-class winter tourism destination. Gather for a New Journey · A Shared Date with Changbai Mountain 2025 Jilin Province Tour Operators Conference Bringing together global tourism stakeholders to advance high-level dialogue across the ecosystem The cultural and tourism industry is an important bridge connecting regions and cultures worldwide. As a result, the development of inbound tourism has become a key indicator of high-quality growth in regional tourism. With distinctive assets such as Changbai Mountain’s premium powder snow, spectacular rime ice landscapes, and unique borderland culture, Jilin Province is well positioned for international tourism development. Against this backdrop, the conference was held to build a global platform for strengthening Jilin’s connections with global markets and amplifying its presence on the world tourism stage. From Northeast and Southeast Asia to long-haul markets in Europe and North America, Jilin’s inbound tourism market has continued to expand in both scale and depth. This growing international reach was reflected in conference participation, with nearly 300 international tour operators, institutional representatives, leaders from Chinese cultural and tourism enterprises, and international influencers from 32 countries and regions in attendance. A UN Tourism Organization ambassador delivered an address, providing global perspectives and authoritative insights into Jilin’s ongoing internationalization. Event picture During the conference, the Jilin Provincial Department of Culture and Tourism unveiled four ice and snow-themed tour routes centered on Changchun, accompanied by briefings on supporting policies and development advantages. Trip.com Group released the 2025 Jilin Province Ice and Snow Season Tourism Data Insights, offering an in-depth analysis of market trends. International and local cultural tourism companies then signed cooperation agreements to further strengthen industry collaboration. A themed marketplace combining intangible cultural heritage, local specialty products, and interactive experiences further enriched the event, offering immersive encounters with the charm of Jilin for guests from around the world. 2025 Jilin Province Ice and Snow Season Tourism Data Insights Connecting global communication networks to showcase the appeal of ice and snow tourism The conference adopted an integrated communications strategy that brings together global resources across both online and offline channels. Through this coordinated, multi-channel approach, the campaign significantly improved brand reach and engagement, sustaining global attention on Jilin’s ice and snow tourism throughout the season. A series of targeted promotional initiatives were launched in parallel. Themed pages were developed and promoted on the Ctrip app and international sites. Influencers from 11 countries explored Jilin firsthand and shared multilingual video stories with more than 2 million followers in total. From the conference floor to snow-covered routes across the province, coverage from international media captured the charm of winter in Jilin for viewers worldwide. According to Trip.com data, from December 19 to 21, both online travel bookings and consumer spending in Jilin rose by more than 45% compared with the previous period, while year-over-year growth reached approximately 15%. Winter destinations such as Changchun, Jilin City, and Baishan all posted year-over-year increases of over 15% in online bookings, with Baishan standing out at 37%. As the province’s main hub, Changchun led with 730,000 online bookings, followed by Yanbian with 270,000, showing the strong consumption momentum across Jilin during the season. Deepening international market engagement to boost Jilin’s inbound tourism To support its ambition of becoming a world-class ice and snow tourism destination, Jilin has been enhancing its tourism offering and optimizing the inbound visitor experience in recent years. During the 2024–2025 season, inbound tourist arrivals to Jilin rose by 43% year over year, while tourist spending increased by 36%. From a source-market perspective, Asia-Pacific cities, primarily Seoul, Hong Kong, Tokyo, Singapore, and Kuala Lumpur, accounted for the majority of direct flight arrivals. Major Chinese aviation hubs such as Beijing, Shenzhen, and Guangzhou also served as key transit gateways, illustrating the emerging role of an “ice and snow air corridor” connecting Jilin with global markets. Hotel booking data also reflects this strong growth. Total room nights increased by 80% year-over-year, with high-end hotels accounting for nearly 50% of bookings. Extended itineraries of more than six days, linking destinations such as Changchun, Harbin, Yanji, and Snow Town, also gained popularity, signaling a shift toward longer stays and higher-quality inbound travel experiences. To sustain market momentum and further enhance service quality, Jilin has continued upgrading its tourism infrastructure. In the 2025–2026 snow season, Jilin’s ski resorts recorded year-over-year growth in total skiable area, number and length of runs, as well as the number of aerial cableways. More than 60 new large-scale hotels opened, adding over 5,000 rooms to meet the needs of diverse visitor segments. To enrich the tourist experience, more than 800 cultural, tourism, sports, and commercial events are planned throughout the snow season. Service systems have been strengthened in parallel, with inbound tourist service centers established in key commercial districts and scenic areas to offer departure tax refunds, foreign currency exchange, and multilingual assistance, significantly enhancing convenience and accessibility for international visitors. Targeted industry matchmaking to foster global partnerships During the conference, global attendees engaged in themed sessions for idea exchange and participated in on-site visits to explore key attractions. On the afternoon of December 18, participants gathered at the Jilin Province Travel Trade Exchange Meeting on Innovation and Development Cooperation to discuss ways to enhance ice and snow season products and streamline resource matching. Tour operators from South Korea, Russia, Malaysia, and other countries exchanged market insights with leading local enterprises, laying the groundwork for future collaboration. During on-site visits, guests traveled along two curated routes to explore Liaoyuan Tianlushan Ski Resort, Meihekou Zhibei Village, Changbai Mountain Wanda International Resort, and Yanbian Korean Folk Custom Park. Along the way, they experienced modern ski facilities, vibrant cultural traditions, unique border customs, and lively city life, getting a firsthand sense of what makes Jilin’s winter tourism and local culture so special. The conference brought together tourism professionals from around the world, creating opportunities for collaboration, immersive exploration, and shared experiences. Building on this momentum, Jilin Province will continue expanding global partnerships, enhancing service quality, and enriching visitor experiences to make the most of its ice and snow, local culture, and natural landscapes, bringing Jilin to the world stage. As Zhang Xu of Trip.com Group noted during the conference, “As a key hub for ice and snow tourism in Northeast Asia, Jilin Province is steadily moving toward a world-class winter destination. With its rich cultural tourism assets, the province is set to energize the regional economy, set a global benchmark for winter tourism, and open a new chapter for inbound travel and the ice and snow economy.”
- January 7, 2026Business
Dreame Showcases Best-Selling Cordless Vacuums at CES 2026, Elevating Efficient Home Cleaning
CES 2026 officially opened in Las Vegas, bringing together global technology brands, industry leaders, media, and creators to explore the future of consumer technology. Smart home cleaning brand Dreame Technology is participating in this year’s CES, showcasing its best-selling cordless vacuums and demonstrating real-life cleaning experiences across different household scenarios. CES 2026 runs from January 6 to 9. During the exhibition, Dreame is presenting its highly popular cordless vacuums, including the V30 and Z30, allowing attendees to experience their performance and cleaning effectiveness firsthand. In addition to its best-selling models, Dreame is also unveiling a brand-new lightweight cordless vacuum at CES for the first time , weighing just 0.85 kg , highlighting the brand’s continued innovation in ergonomic design and everyday usability. This newly debuted product integrates Dreame’s AquaCycle™ 2.0 active water circulation floor-washing system , enabling true dry and wet cleaning in one device . By combining powerful vacuuming with real-time wet floor cleaning, the product expands the functional boundaries of cordless vacuums and offers a more efficient solution for diverse household cleaning needs. Its debut at CES attracted strong attention from visitors interested in lightweight, multifunctional cleaning solutions. Dreame is also hosting a CES Session in an open area of the exhibition hall — an interactive showcase designed for the CES environment, where attendees can freely join and move around. The session features a mobile demonstration stage with a small seating area for short viewing. Scheduled for the morning of January 8, the session begins with a brief welcome and brand introduction from the host. To provide a more intuitive understanding of real household usage, the session presents product videos of the V30 and Z30, demonstrating their performance in corner cleaning, carpet cleaning, suction power, and battery endurance across different home environments. The Dreame V30 features AI-powered GapFree™ RoboArm edge-cleaning technology, paired with a flexible brush and foldable body to precisely clean corners, edges, and narrow spaces. Its TangleCut™ hair-cutting technology ensures smooth cleaning on thick carpets and pet hair without tangling, while the long-lasting battery supports extended cleaning sessions. The Dreame Z30 delivers 310AW of powerful suction, intelligently detects floor types, and is equipped with HEPA filtration and a dedicated pet brush — making it ideal for large homes and multi-pet households. It provides efficient, continuous cleaning across hard floors, carpets, and hair-prone areas, meeting diverse daily cleaning needs. The CES Session also invited KOLs for on-site interaction, showcasing the products in various usage scenarios. TikTok tech creator Kevnbianca (@kevnbianca) shared from a performance perspective: “The V30 excels at edge cleaning and suction power, easily handling thick carpets and pet hair — it’s extremely convenient to use.” Lifestyle couple creator Lindseyszn (@lindseyszn) commented from a daily household perspective: “The Z30’s strong suction and long-lasting battery make daily cleaning far more efficient, reducing the need for frequent tidying and making the entire process effortless and worry-free.” On January 7 (U.S. time), the Dreame booth welcomed a surprise appearance by NBA legend Derrick Rose , widely known as the “Windy City Rose” and the youngest regular-season MVP in NBA history. As the No. 1 overall pick in the 2008 NBA Draft, Rose earned global admiration through his explosive playing style and resilient spirit. With the Chicago Bulls set to retire his iconic No. 1 jersey, his legacy continues to be widely recognized. Rose’s appearance instantly ignited excitement at the Dreame booth, drawing large crowds and enthusiastic fan interaction. The dynamic crossover between an NBA icon and Dreame’s cutting-edge cordless vacuum technology created a high-energy highlight moment at CES, pushing the on-site atmosphere to a new peak. These interactions and perspectives underscore the convenience, efficiency, and real-world practicality of Dreame cordless vacuums in everyday home cleaning. Amid the vibrant CES environment, Dreame’s open exhibition area attracted a steady flow of attendees to watch the CES Session, experience hands-on demonstrations, explore the newly debuted lightweight dry-and-wet vacuum, and meet Derrick Rose — vividly showcasing the brand’s user-centric design philosophy and powerful performance. Dreame’s presence at CES 2026 reaffirms its commitment to continuous innovation in high-performance cordless vacuum technology for the global market. By addressing real household needs and multi-scenario adaptability — from powerful deep cleaning to lightweight dry-and-wet solutions — Dreame continues to elevate the smart home cleaning experience worldwide. For more information, please visit https://www.dreametech.com/ .
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