Business News

Mobile Message Fast-Tracks Sender ID Applications

Originally posted on: https://insider.mobilemessage.com.au/sms-sender-id-register-certified-telco/ Mobile Message is now an ACMA Certified Provider for the SMS Sender ID Register. Certified status means Mobile Message can verify sender ID applications using our own fast-track identity process and submit them directly to the national Sender ID Register on your behalf. In most cases, you can complete our verification in five to ten minutes, without needing to use ACMA Assist or the government’s myID app. Certified status is a step above other participating telcos. This is a big milestone for our business, and it’s even bigger for our customers. The Sender ID Register is being introduced to reduce scam and impersonation messages. It’s designed to make it harder for criminals to send texts that look like they’re from trusted organisations, and to help Australians trust branded SMS again. From 1 July 2026, branded sender IDs that aren’t registered will be replaced with “Unverified” on consumer devices, which can undermine trust in legitimate messages. That’s why our Certified status matters so much. The standard registration path many businesses are being pushed through is creating real friction. Businesses using non-certified providers are typically required to complete the process through ACMA Assist, which involves setting up access using the myID app, and navigating multiple steps across multiple screens. In simple terms, it’s not built like a business-friendly onboarding flow. We’ve tested this thoroughly, and the result is concerning: fewer than one in four valid sender ID applications successfully make it through to completion when ACMA Assist is used. The feedback we consistently hear is that the process is unclear, has too many steps, and is too easy to get stuck in or abandon halfway through. Mobile Message’s fast-track process solves that problem. Instead of sending customers out of their SMS platform to figure out separate government systems, we keep the process inside Mobile Message and guide you through it in a single flow. You apply for your sender ID, you complete our verification steps, and we handle the submission to the register. It’s the same outcome the register requires, but delivered in a way businesses can actually complete. This isn’t about cutting corners. Certified Provider status exists precisely so trusted providers can take responsibility for verification and submissions, while removing unnecessary friction for legitimate businesses. It helps the register succeed by improving completion rates, and it helps customers avoid the very real risk of their messages being labelled “Unverified” or being blocked. If your business sends SMS using a branded sender ID, now is the time to act. Registering early gives you time to resolve anything that needs attention without pressure, and it protects the credibility of your customer messages before enforcement begins. Mobile Message has built its Sender ID registration experience to be fast, guided, and business-friendly. Becoming an ACMA Certified Provider is the next step in that commitment, and it means our customers now have a smoother, more reliable path to getting verified and registered, without the headaches businesses are reporting elsewhere. Ready to get your sender IDs registered without the friction? Apply through Mobile Message today and complete your verification in minutes, not weeks.