Z4 Solar Shares Company Story & Approach to Modern Solar Marketing Solutions

Z4Solar is a solar marketing firm, started by two friends, who want to connect with solar companies and teach them how to market their businesses

Z4 Solar is an innovative digital marketing agency focused on helping businesses and organizations in the solar energy niche. Started by friends, the goal of this service provider is to help companies generate appointments and leads and eventually turn those leads into happy customers. However, with Z4 Solar, clients aren't just clients,they are treated like friends and family, provided the highest quality service in the industry today

The company was started by Daniel Forero ad Michael Zampiglia who ran independent agencies and decided to combine their efforts to provide more comprehensive services to clients. With a master's in energy economics, Forero’s goal was to help other companies in the energy marketing sector, which is partly attributed to the pair's decision to focus on providing marketing services for solar roofing companies.

Other factors leading to the decision to focus on Solar Marketing services was the huge amount of success the partners had individually in the space. They now use educational marketing efforts to teach consumers about the solar tax credit – ITC – and how it can be leveraged to have the federal government pay for many solar energy expenses.

“Our goal was to help solar companies put more solar and green energy on the grid,” stated co-owner and founder of Z4 Solar, Daniel Forero. “We believe that every brand needs to have a story; they also need a platform to tell it – and that’s where we come in. We help to make this possible.”

Other solar companies approach social media with the mentality of “sell, sell, sell,” and what they should be doing is focusing on educating those who may be interested in solar energy. This is the best and most effective way to generate new Solar Leads and leads to more people calling to set up Solar Appointments to learn more about the services offered.

“We have also noticed many solar companies try to handle social media marketing in house, which often leads to subpar results, and a vacuum of expenses,” continued Forero. “Trying to purchase leads from a vendor is another common occurrence, and is quite discouraging to see in this industry, as these leads aren’t even ready to buy, leading to solar companies wasting even more of their marketing dollars on ineffective methods.”

The dedication that the team at Z4 Solar has to ensure clients get real leads is obvious, and they are ready to talk to new customers about their solar marketing needs.


Z4 Solar is a digital marketing agency that specializes in the residential solar installation industry. The company works directly with clients to help craft media and marketing strategies that help a company increase the number of paid and organic inquiries coming to their business.

Contact Info:
Name: Daniel Forero
Email: Send Email
Organization: Z4 Solar
Address: Irvine, CA
Phone: (949) 422-7895
Website: https://z4solar.com

Release ID: 88931032