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Poorly fitting dress shirts are a chronic problem for women of all shapes and sizes. Women’s dress shirt brand Ella Hopfeldt has set out to solve this problem and to create well-made, well-fitting tailored shirts for all women.
“Women have different body shapes and therefore they need differently tailored shirts,” say Merit Lookene and Marion Paavel, the founders of Ella Hopfeldt shirt brand. “At Ella Hopfeldt our journey started when we were designing our first shirt. As we tried on the very first prototype, it became clear to us that the same design was not going to be a perfect fit for the both of us.”
In the pursuit to offer better fitting dress shirts for most women, Ella Hopfeldt has come up with a proprietary fit system. The fit system is based on unique sizing where body shape and size make up each of Ella Hopfeldt’s four shirt fits. All shirts that the brand offers come in thirty-six different options: four shapes and nine sizes.
“Coming up with different shirt designs based on our fit system has made it possible to provide the majority of women a much better product and a much better experience,” concludes Merit Lookene.
Women who visit Ella Hopfeldt’s online store can select “Find My Perfect Shirt Fit” when shopping for dress shirts to help them find the right fit for their shape. The simple quiz guides shoppers through a few easy to answer questions (regarding height and body proportions) and recommends the appropriate shirt fit based on the answers.
After the perfect fit has been determined, it is still important to determine the correct size. “Women should forget about “their size” as sizing varies widely by brand and style,” Merit Lookene states. “To determine your correct size, you need to compare your bust, waist and hips measurements to Ella Hopfeldt size charts. Choose the size that best fits all of your measurements, but most importantly your largest one.”
About Ella Hopfeldt Dress Shirt Brand
Ella Hopfeldt is a dress shirt brand for women. The brand aims to design and deliver exquisite shirts that fit perfectly, are made from 100% premium cotton, look superb and last long. Ella Hopfeldt’s women’s dress shirts are sold and delivered worldwide via the online dress shirt store.
Release ID: 88997466