The internet is an ever-changing playing field, and businesses have to update their websites more frequently than ever in order to stay on top of security issues and provide fresh content. Small and medium-sized businesses that don't have an in-house IT staff may be hard-pressed to direct resources to website maintenance. To address this concern, digital marketing company — Wiltwyck Web Design is introducing Care Plans for their customers' websites, according to owner and founder Pete Perry.
"We are currently offering three levels of care plans available for monthly subscriptions," explained Perry. "All of them offer security checks and updates, regular backups, and a help desk and ticket tracking system that our customers can use any time. We also offer training videos to all of our customers so that they'll have the option of making some updates - like adding a blog post, for example, or a new photo gallery - on their own." The Basic plan comes with 30 minutes of website updates per month, the Pro plan includes 60 minutes, and the Ultimate plan offers three full hours of website updates and support. The latter two plans also include additional work at discounted rates along with coaching or strategy calls.
"The strategy calls come directly to me," said Perry. "Clients usually have some particular questions or issues in mind that they want to discuss, and for the best use of their time, I recommend that they send me that information in advance. Some of the topics I frequently discuss with clients are SEO, lead generation, content strategy, and social media. My role is to share my knowledge and expertise in these areas and help people make progress toward achieving their goals. So far the calls have been interesting and productive, and I've really enjoyed them. It's my favorite thing right now."
Wiltwyck Web Design strategically designs and supports WordPress websites that are mobile-friendly and include on-page search engine optimization (SEO). In addition to web design services, they also work with clients on digital strategy, graphic design and branding, social media, e-commerce, and search engine optimization. "With our new care plans," said Perry, "we're trying to bring it all together. We wanted to ramp up our ongoing support of our clients' websites, but we also really want to encourage our clients to take advantage of the strategy calls so that they can get a broader perspective on how digital marketing strategies can help them grow and reach their goals."
About Wiltwyck Web Design
Wiltwyck Web Design is a full-service digital marketing company focused on helping small and medium-sized businesses succeed. In business since 2009, the company is dedicated to creating an internet presence for their clients that will help them achieve their goals and fulfill their potential. Their core values include building strong relationships, exceeding customers' expectations, providing clear and professional communication, and working with clients to come up with synergistic solutions that take them to the next level.
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