Victoria BC Wood Furniture Store And Mattress Dealership Announces Rebranding

Victoria hardwood furniture store announced the expansion of its product line and its rebranding from Pinetree Furniture to Wood Furniture Co. The change of name expresses the store's unchanging commitment to customer delight and a wider range of products for homes and offices.

Victoria BC wood furniture store Wood Furniture Co announced its expansion and re-branding from the erstwhile Pinetree Furniture. This change of name reflects the company’s wider range of products from a variety of woods covering furniture and other accessories such as mattresses and futon covers.

More information about Wood Furniture Co and its furniture products is available at

In an increasingly commercial and environmentally irresponsible wood furniture market, the need for sustainable and expertly crafted furniture continues to grow. As buyers move towards durability and customer-focused services, Wood Furniture Co offers finely crafted furniture from a variety of woods such as Alder, Oak, Maple, Rubber wood, and Fir. Under its earlier brand, the company specialized in the sale of pine wood furniture for more than two decades.

The re-branding of Wood Furniture Co represents the diversification of the firm into a wider range of products. However, the company’s identity as an independent local business and as a solid wood furniture continues to be the cornerstone of its success. The store operates primarily in Victoria British Columbia and serves the Victoria and Southern Vancouver Island regions.

Wood Furniture Co’s line of products includes bedroom, dining room, kitchen, and office furniture. The store also supplies futons and other furniture products. Focusing on superlative customer service, the store favours products manufactured by firms in British Columbia first and makes its own deliveries.

According to a spokesperson for Wood Furniture Co, “Our re-branding is designed to inform our loyal customers about the diversification of our product line. At Wood Furniture Co, we continue to offer the same personalized services and attention to detail that have been the hallmark of our operations as the finest store for furniture and mattresses Victoria, BC has. Every product we sell goes through a rigorous inspection process before placed on sale in our store.”

The growth of the store’s product lines and its sustained value to customers have contributed to the re-branding of Pinetree Furniture. Wood Furniture Co specializes in products that match a customer’s need, aesthetic preferences and budget.

Release ID: 158409