This week’s announcement of major brick and mortar retail store closings has business owners all over the nation concerned. It was reported that some major retailers plan to close their doors in the upcoming year. For instance, Sears has expressed “substantial doubt” that it will be able to stay open. And JC Penny plans to close 138 stores by this July, Payless Shoes is closing hundreds of stores, Bebe is closing every one of its retail locations, and Macy’s recently announced it will shutter 68 stores. In fact, this year marks the highest rate of retail store closings ever. A recent report issued by Credit Suisse, a brokerage firm, said that as many as 8,600 retail stores will shutter their doors this year. That means America stands to lose 147 million square feet of retail space by the end of the year.
But a spokesman from FindUsLocal.com, one of the USA business directories that has worked hard to give consumers a unique experience, has a solution for struggling retail shop owners. “The rise of internet competition is at the root of the problem,” he says, “and local shop owners have to find inventive ways to remain competitive when everyone is shopping online.”
He says local shop owners need to position their businesses online so they can be found when consumers log on to shop. “The best way to do that is to ensure your USA business listings are up to date.”
Local business directories are seen as the answer for local stores because they are an inexpensive and productive way to advertise a business. “All a local shop owner has to do is to claim their business listing on our site and then take advantage of our advertising efforts. In other words, if their store is listed on our site, all the advertising we do to bring consumers to our local directory will benefit them.”
Indeed, most experts agree that local business directories are a necessity for local shop owners if they want to have a chance of competing with the scores of online businesses that consumers use. “If people can’t find your shop online, chances are you’re losing out on a lot of business,” says the expert. “But luckily, the solution is simple. Having a presence on local business directories will boost your visibility and as more and more people find your shop, your sales will increase.”
Not all USA business directories are the same. Look for one that utilizes GEO location technology because it makes it easier for consumers to use. In addition, some local directories like FindUsLocal.com, offer local and breaking news, inspirational quotes, and even live social media events to enhance the consumer experience.
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
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