UK-based Music Gateway has introduced a series of promotional services for up-and-coming musicians looking to grow their following in various traditional and digital media.
More information is available at https://www.musicgateway.com/music-promotion
With the new offerings, the agency is providing artists who want to further their career in the music industry with a means to get more listeners and followers. The company said it is capable of getting one’s single played on radio, TV, and digital platforms like Spotify, Deezer, TikTok, Amazon Music, and Apple Music.
The company offers its expertise as an a la carte service starting at £50 for Spotify account optimisation, press kits, and targeted advertising. Artists may also choose to join its roster of artists, where Music Gateway provides a more expansive promotional campaign structured according to one’s requirements. This bespoke service has a starting price of £500.
The company stated that these services can help one’s music gain traction in today’s digital landscape. While a do-it-yourself approach to promoting one’s single is viable, albeit tedious, Music Gateway stated that music promotion companies can do it at “half the time”, allowing artists to spend more time on their music.
Music Gateway’s offerings include streaming promotion, which involves working with independent music curators or people who create playlists for listeners. Some of these curators are composed of in-house editors, such as Spotify’s own editorial team, and independent “tastemakers” or professional influencers dedicated to a particular music genre.
The company can pitch an artist’s music and playlist to targeted curators, including the most prominent names on streaming platforms. Apart from online influencers, the company also pitches to radio and TV stations in the UK like BBC, Absolute Radio, and Capital Radio, as well as stations in other countries.
Music Gateway also provides branding services, which involve creating the ideal look and connecting with relevant creative professionals like music producers and video directors. In addition, the company can also act as a liaison between the artist and a record label through its artist and repertoire service.
In Soundcharts’s list of music trends for 2020, it stated that streaming services will give power back from record labels to the artist, which will also increase the role of managers in their client’s career. One expert it interviewed said that getting the organisational side of music right could “drastically change” the financial fortunes of artists.
Music trade group UK Music stated in 2019 that the country’s music industry remains a “firmly established part” of the country’s cultural fabric and economy. It reported that the industry contributed £5.2 billion to the country’s economy in 2018, with total exports reaching £2.7 billion and providing work to 190,935 professionals during the period.
Full details about the company’s promotional services can be found at the URL above.
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