The Best Media, a digital marketing agency based in Toronto, launched an updated range of pay-per-click advertising to help local businesses promote their brands to more potential customers. The agency provides complete ad design and implementation, offering an effective solution which can complement any SEO strategy.
More information can be found at https://thebestmedia.com/heres-why-you-need-pay-per-click-advertising.
SEO has been one of the fastest-growing digital marketing industries, with annual investment expected to reach $80 billion by 2020. While many local businesses are focusing on SEO strategies to increase their online visibility, pay-per-click advertising can be just as effective, and it can significantly increase the efficiency of any business’ SEO.
The Best Media offers a complete range of pay-per-click advertising for local businesses in Toronto and the surrounding areas.
According to the agency, one of the main benefits of PPC advertising is that it simultaneously brings in more traffic than organic SEO, and contributes to higher overall ranking chances. Since paid Google ads are visible to prospective customers looking for the target keywords, they bring in large amounts of traffic almost immediately. This, in turn, increases the organic ranking potential of the website.
Another important benefit is the high level of campaign customization. While SEO allows relatively limited control over target audience and display factors, ad campaigns can be customized to show only during certain times of the day, on specific types of devices, and to certain groups of people, thus significantly increasing overall advertising ROI.
A spokesperson for the agency explained: “Pay-per-click gives you an unmatched level of control over your ad campaigns. It gives you control of things like what time(s) of day people will see your ads, where your ads will be seen, what devices they’re going to be seen on, and what kinds of people will be served your ads (based on age, sex, interests, etc.).”
The Best Media also offers SEO, video marketing, social media marketing, and other online solutions.
Interested parties can find more information by visiting the above-mentioned website.
Release ID: 474389