The Best Media, a leading Toronto based digital marketing and SEO agency, has launched a new report focusing on Google’s new marketing platform. The Google Marketing Platform combines the Google Analytics 360 Suite and DoubleClick products into a single brand.
More information can be found at: https://thebestmedia.com/google-launches-the-google-marketing-platform
The report explains that Google is touting the platform as an integration of its existing advertising products, which will facilitate better collaboration between marketing teams. It will also simplify some of the products’ features, making it easier for small businesses to manage their online advertising.
While some of the details are unknown, The Best Media provides some guidance on what business owners can expect going forward. One fact that is clear is that all of the above tools and benefits will be provided in one unified platform.
This makes it easier for new marketers and experienced professionals alike, accessing all the tools and information they need from one location. It streamlines the marketing process and helps business owners to take their web presence to the next level.
Platform Home will replace Google Analytics 360 Suite’s Home, and allows people to manage users, look at their account information, and access administrative features all from the same location.
There is also an Integration Center, a Product Switcher, new URLs, and new branding, which extends to features like AdAdwords. These will now be known as Google Ads.
The Integration Center can suggest new links based on the existing ones available between products. Over 100 possible integrations are available. What’s more, the Product Switcher means that in each product’s header, there will be a way to navigate easily between tools.
The new report is part of The Best Media’s commitment to excellent customer service. The digital marketing agency offers social solutions, traffic solutions, and video solutions for businesses in any niche.
Full details can be found on the URL above.
Release ID: 400448