Berkshire Hathaway HomeServices Georgia Properties is proud to announce that Senior Vice President, Lori Lane, has been selected as honoree for Atlanta Magazine’s annual ‘Women Making a Mark.’ Since 1961, Atlanta Magazine, the city’s premier general interest publication, has served as the authority on Atlanta, providing its readers with a mix of long-form nonfiction, lively lifestyle coverage, in-depth service journalism, and literary essays, columns, and profiles. The prestigious magazine created the annual ‘Women Making a Mark’ program to honor and recognize influential Atlanta women who make a significant daily impact in the lives of those around them. Atlanta Magazine received over 140 nominations for 2020, yet only selected 12 women as honorees of this distinguished program. Atlanta Magazine reports that these 12 women “have left – and continue to leave- their mark on so many” while being dedicated to their profession, and their community. These 12 women are considered to be leaders, innovators, and trendsetters who empower and influence those who know and work with them.
Lori Lane is humbled and honored to be one of the 12 women selected. For Lane’s ‘Women Making the Mark’ feature in Atlanta Magazine, please visit: https://www.atlantamagazine.com/women-making-a-mark/lori-lane/
About Lori Lane:
Berkshire Hathaway HomeServices Georgia Properties’ Senior Vice President, Lori Lane, leads award-winning Luxury Collection to over $1.3 billion in sales volume in just four years. Through innovative initiatives and hands-on leadership, Lane continues to raise the bar for her staff and associates, resulting in unprecedented success in the Atlanta luxury market.
“What our Luxury Collection has accomplished is a huge reflection of the dedication and leadership of Lori,” said Dan Forsman, president and CEO Berkshire Hathaway HomeServices Georgia Properties. “She is a visionary and brings a growth mindset to every project she works on. She continues to inspire her team by constantly modeling effective and creative leadership.”
Lori’s creative vision and leadership have led to many Luxury Collection initiatives. One of these initiatives is the creation of “THE LUX LANE,” an exclusive Luxury Collection video series. All videos are produced in-house and feature Senior Vice President Lori Lane, who discusses the latest news and happenings inside Luxury Collection. One of the ways Lori sets herself apart as a leader is by the mentorship of her growing staff. Despite a demanding schedule, she carves out weekly time to develop and challenge the ideas presented by her team, continually looking for new ways to evolve and improve.
The division has produced multiple marketing campaigns that further highlight the brand’s image and tell the story of luxury living. These campaigns and initiatives, combined with Lori’s leadership, have resulted in an impressive assortment of awards won by Luxury Collection. These awards include Best Print Marketing Campaign from Who’s Who in Luxury Real Estate, Best of Atlanta Reader’s Choice and Best Metro Atlanta REALTORS® from Modern Luxury’s ATLANTAN, Best Social Media Campaign and Best Marketing Campaign from Modern Luxury’s INTERIORS. Luxury Collection also took home the coveted MAX Award, representing marketing excellence, and Luxury Collection is the first-ever real estate group ever to win this award, edging out Arby’s, Coca-Cola, and other Fortune 500 companies. In addition to all the awards Luxury Collection has won, Lori Lane was honored as a “2019 Woman in Power” by Modern Luxury’s ATLANTAN, “2020 People’s Choice” by Modern Luxury’s INTERIORS, and “2020 Women Making the Mark” by Atlanta Magazine.
“I am fortunate to work with the most talented group of people in the industry and am humbled by the trust and confidence they place in me. They encourage me to bring the best version of myself every day,” said Lori Lane. “Luxury Collection continues to emerge in the luxury market, and these awards are affirming what we at Berkshire Hathaway already believe. We truly are redefining luxury real estate in Metro Atlanta.”
About Luxury Collection Berkshire Hathaway HomeServices Georgia Properties
Luxury Collection, the award-winning division of Berkshire Hathaway HomeServices Georgia Properties, year after year, continues to set the standard in the marketing and selling of luxury properties throughout the Metro Atlanta area. Through an extensive marketing strategy, Luxury Collection associates receive the most advanced marketing and technological resources available, along with access to the vast global and local Berkshire Hathaway network, leading to more leads and closings for Luxury Collection listings. Backed by the power of one of the most admired companies in the world, Berkshire Hathaway HomeServices Georgia Properties is globally recognized as redefining luxury real estate.
For more information, please visit: https://luxuryredefined.com/
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