Tips for increasing your followers on TikTok

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TikTok is one of the newer social media platforms of the 21st century and has received a lot of popularity, not only from people, but also brands and businesses, and is slowly being considered to be one of the best marketing tools. TikTok offers many benefits, such as a large audience, organic marketing, many ways to engage, and much more.

For some, TikTok makes it easy to get followers, but for others, it is still quite a challenge. If you are new to TikTok, or you are suffering from a stagnation in the number of followers you have, here are a few tips for increasing your followers on TikTok.

Know your audience

One of the easiest ways to increase your followers on TikTok is often overlooked by many brands, people and businesses, and that is to know your audience. There are over 680 million users on TikTok, and each of them have different interests and personalities, which means that you need to know who you are posting to. To get a real audience you can use services like topUpgrade who can help you upgrade your account with TikTok followers who will truly engage with your business and become ambassadors of your brand.

In order to grow, you need to join a niche, as this will allow you to get targeted followers that will engage with your content, and it's easier for people to follow you if they know what your content is all about. Posting random videos won’t get you an engaged audience, it also won’t tell people what your content focuses on. Some popular niches include cooking, sports, fitness, gaming and many more.

Incorporate user generated content

Social media platforms, especially TikTok, allow for the opportunity to engage with those that follow you, and it is important for you to take advantage of that if you want to grow your followers. This means that you should try to curate as much user generated content as you can, as this is a great way to not only create engagement, but get more followers.

Brands are slowly realizing how important social pressure is, as well as social credibility. This essentially means that accounts with a lot of engagement or followers, will get even more, since people see it is popular and will want to participate, or see that it is okay to do so.

Use hashtags

One prominent feature across all social media platforms are hashtags, and none more so than on TikTok. If users want to find a challenge, they use a hashtag, if they want to find the latest trends, they search for hashtags, and if they want to watch specific content, they use hashtags.

This means that if you are not using hashtags your content won’t be discoverable when users search for it, when means that you are not only reducing your discoverability, but also losing out on potential followers and engagement. There is no point in creating great content if no one can find it, or view it, so be sure to use a hashtag or two the next time you post.

Follow the trends

If you have never used social media before, or TikTok, then you might not know what a trend is, or why you should follow it. Trends are basically the most popular form of content at a particular time, either because they are incorporating some feature, challenge, song or idea. TikTok’s that incorporate the latest trends get many more views than those that don’t, so it is important to make sure you know what is trending and what isn’t.

To find a trend, you can simply search what is available on the Discover tab. Your main goal however, is to create content that eventually ends up on this page, so watch and gather inspiration.

Post at the best times

Something that many people fail to do when posting on TikTok is be aware of the times that they are posting, which can have a massive effect on the popularity and likes a video receives. The thing that you have to keep in mind is that your followers might potentially come from different countries, which means that they are in different time zones.

If you want to increase the number of followers you have then you should pay attention to the times at which your posts get the most engagement, and post more at those times.

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