The video earned a first-place nod from the Florida Public Transportation Association
The Central Florida Public Transit Authority (LYNX), recently announced it was the recipient of a first-place award by the Florida Public Transportation Association for the LYNX Technology Projects video created in partnership with Three21, an Orlando-based digital creative agency.
LYNX approached Three21 to create a video that would showcase its new features, such as free Wi-Fi, the LYNX Bus Tracker real-time app and NeighborLink trip booking, in an effort to highlight services customers may not be aware, while also announcing the addition of a mobile payment app called LYNX PawPass.
This project was lead by Three21’s Creative Director, Carmen Treffiletti. When asked why he believes the video was award-winning, Treffiletti shared, “I think it was how we used real-word scenarios to explain the technology. We actually placed the users amongst the passengers on the bus, allowing viewers to see how easy the applications are to use.”
The final product is a progressive, contemporary and technology-driven video that focuses on the user experience through the journey of LYNX customers. Stylistically, the video combined combine fresh and energetic videography with clean and sleek motion graphics, working together to deliver a forward-moving approach to the technologies LYNX has planned for deployment earlier in 2017.
LYNX provides public transportation services for Orange, Seminole and Osceola counties, as well as small portions of Polk and Lake counties. Daily fixed-route bus service provides more than 85,000 passenger trips each weekday spanning an area of approximately 2,500 square miles with a resident population of more than 1.8 million. Additional LYNX services include LYMMO, a free downtown Orlando circulator; a commuter assistance Vanpool program; ACCESS LYNX paratransit service; NeighborLink community circulator; Xpress service; FastLink limited stop service; and the Road Rangers, sponsored by State Farm roadside assistance program on Interstate 4.
Three21 is an award-winning, Orlando-based digital marketing agency that merges dynamic strategy with disruptive creative. Three21’s cohesive team of visionaries helps brands engage audiences, drive leads and grow business.
Release ID: 264567