While most people assume that online advertising is reserved for big brands only, Leading Results, a digital agency in Newry, claims that small businesses can now benefit from digital marketing too. This holds true, especially for Facebook advertising. The situation with marketing tools has changed dramatically in the past few years, and what once was considered too expensive and inaccessible, is now one of the most effective and budget-friendly ways to increase visibility online.
Facebook ads enable businesses to focus their message to a specific location, specific demographic audience, people with particular interests, occupations or job titles. It allows the small business owner to compete with bigger competitors by helping them to focus their marketing budget only on the people most likely to want what they offer.
More and more small businesses resort to Facebook advertising these days, lured in by low costs and the ease of set up. The business owners also are starting to realise that as any form of marketing Facebook advertising requires scientific, data driven approach. The range of marketing objectives, that can be achieved through Facebook ads is vast and need careful consideration depending on the business’s strategy and long term goals. For example, Facebook advertising enables the business owner to re-target those who viewed the original adverts, but didn’t take up the offer. When adverts bring a visitor to a webpage, but for some reason, the visitor don’t contact the business. Maybe the phone rings, they get distracted. Under other circumstances, these customers might considered to be lost, and the ad spend lost with them. However, with Facebook re-targeting, there is an option to resend a new advert (or the same ad) to those specific visitors. This can be used to remind them of the offer, or make a renewed offer. The challenge is then to identify those specific visitors.
It seems that having a huge marketing budget is no longer required for businesses to increase their visibility online. The abundance of marketing tools such as Facebook ads and local SEO have truly made marketing affordable and accessible to small business. With the right approach, the success online is easier than ever.
Leading Results Marketing offers this re-targetting service to their clients. Adrian McGivern of Leading Results states that any type of business can benefit from Facebook advertising. He has helped sell Range Rover cars, gym membership, fitted kitchens and pvc windows, all using Facebook advertising.
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