The Roofing Industry Learns How to Deal with the ‘New Normal’

As businesses begin to reopen during the COVID-19 pandemic, roofing companies in Kelowna are beginning to adapt to the new normal in order to best serve the local community.

COVID-19 had a dramatic effect on every single business. Whether it was through an increase in capacity when it came to essential services, or through a business shutting down or having to adapt to an online service model. Not one single service provider has been left unaffected.


At the end of March, Bob Brunet, Executive Director of the Canadian Roofing Contractors Association in an open letter to Prime Minister Justin Trudeau appealed for the roofing industry to be considered an essential service.


“The Canadian roofing industry, including manufacturers and their raw material suppliers, distributors, and roofing contractors, is an essential billion dollar plus sector, employing hundreds of thousands of employees, that provides critical materials and services to ensure home and business safety,” stated Brunet. “We are integral to the infrastructure that will enable Canada to see through our current times and help our communities rebound quickly.”


Roofing services were established as an essential service in BC in late March, but extended social distancing and health recommendations caused companies to rethink how to interact with customers. On top of that, there is a general increase in demand for roofing services as the seasons change. Damage from winter weather tends to reveal weaknesses in roofing which can sometimes require emergency repair, another reason why roofing services were established as an essential service.


Now that the BC province is beginning to open up through a phased approach that sees a number of businesses returning to regular or semi-regular hours, business owners are learning to deal with the new normal.


This ‘new normal’ is something many businesses in almost every sector are struggling with because it’s a dynamic shift in mindset and there’s a very real possibility that the normal we once knew will not return.


As a result, companies like Madge Custom Roofing in Kelowna, BC, who specialize in both residential and commercial roofing, are among the companies in the Okanagan who are now adapting to the new normal in order to continue providing high-quality roofing services to the community.

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