The voice-activated assistant on your smartphone or smart speaker is an enormous technological advancement that has become the hottest technology gadget in the recent years. They have ushered in a new era that will change how we search, recreate, and get things done and get things done without touching anything.
AI-enabled voice assistants will become an integral part of how we communicate with machines, find information, and complete tasks on a day-to-day basis. Today these voice technologies are already very advanced. The next step is to make them more flexible and integrate them into the world of smart devices. It will not take years for voice technologies to take over the world. Today, voice assistants are already part of our lives. If we adapt to the new trends, we will be able to take advantage of the technology.
Why should every business need to be part of the voice search trend? Because voice technologies are growing at an incredible pace. Voice assistants like Amazon Alexa, Google Personal Assistant, and Apple’s Siri are dominating the market. Even though there are many voice technology companies, Amazon is the most popular and widely used voice technology. Amazon Alexa is mostly used for personal use, while Google Assistant is used for business purposes. Voice assistants have become so influential that they are changing consumer behaviour and business practices, in turn causing businesses to look more closely at their branding and messaging. In order to adapt and move with the current market trends, businesses should start to think about the future, how voice technology in business will take us and what it means for their future.
How does the voice assistant shape the modern consumers’ decision-making process? Because most people spend nearly 30 minutes a day using voice assistants, as technology becomes an integral part of our lives, voice assistants and the future of business are inextricably intertwined. People are using voice assistants to make personal purchases and to perform tasks. Businesses will need to be part of this movement to stay relevant and make money.
What does this mean for businesses? The majority of businesses are already thinking about how to incorporate virtual assistants into their service offering. Most businesses will need to familiarise themselves with how to build out the content that voice assistants can understand so that they can respond appropriately. Some examples of voice search content include, “What services do you offer?”, “What time do you close?”, and “Do you have any coupons?” etc.
Why should businesses care about voice search? Voice search is massive and is still growing in prominence that its importance to local businesses cannot be ignored. One of the reasons for this is because voice assistants are not constrained to a device. This implies that voice assistants will be more powerful than the web or the smartphone. Voice assistants are not only ubiquitous, they are able to steer consumers to the results they deem to be “best.” This leads to a “search in one place” that will favour businesses that are searchable on voice apps. Businesses that are not prepared for this change will be disadvantaged in the market.
Voice assistants are the future of search and this technology has no boundaries. It is so flexible that it possesses the potential to spread more widely, offering different types of value than search has being in the past. We are already seeing voice technology slowly expand into access points that are not available on previous platforms, such as appliances, digital media players and smart devices. In this newfound era of voice, businesses can take advantage of this technology by building their own voice search strategy at this early stage to stay at the forefront of a rising trend. Check out our website to find out how we can help your business tap into millions of potential customers on the Google and Alexa voice search network.
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