-- Small companies are increasingly struggling to stay competitive online amid the drastic shift to AI-enabled search, with insiders observing that Google is gutting its own offerings with its AI pivot. This shift, combined with changing consumer behavior, rising marketing costs, and the inefficiency of manual content production, has left many businesses searching for a viable solution.
Agencies such as OMN, a homegrown Swiss martech company, are stepping in to fill the gap. In response to this new reality, OMN has launched a suite of AI-native marketing services developed specifically to help local businesses implement AI-first strategies. Primarily, these services leverage AI to develop content strategies that are semantically relevant to AI search tools, in contrast to traditional methods that sorely rely on, and often abuse, keywords.
“The reality that we face now is that AI is fast becoming the foundational technology behind search engines, and to stay relevant, you need to adapt your marketing to it,” OMN CEO Markus Niederer says. “For companies who lack the know-how to integrate AI into their marketing efforts, we’ve already designed AI-native marketing services that any business can access through our packages.”
OMN’s service packages comprise several services that tackle a particular area of marketing. For example, a major component of its offerings is SEO that takes advantage of AI’s preference for semantically relevant content. “You’re probably familiar with the concept of keywording in SEO, but that approach is being replaced with semantic copywriting, which is about creating copy that’s relevant and engaging.”
Another core service is semantic link building, which differs from traditional approaches in that backlinks are placed on high-authority platforms that are topically related to the client’s business. “We also ensure that we link to geographically relevant publications,” Niederer said. “The practice of using blog networks consisting of fly-by-night publications is long gone.”
These services and more are part of the base package: the higher-tier offerings include more services such as content automation with Google EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) optimisation, Google Business Profile optimisation targeting each canton, strategy sessions, and more.
Companies seeking to adapt to the new search environment resulting from AI adoption may speak to OMN’s team of experts through https://www.omniederer.ch
Contact Info:
Name: E. Niederer
Email: Send Email
Organization: OMN | Next Gen SEO & KI-Marketing Schweiz
Address: Steiggasse, Schlatt, ZH 8418, Switzerland
Website: https://www.omniederer.ch
Release ID: 89161543