Standard Optical Acquires Classic Optical Practice In Utah

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Classic Optical in Salt Lake suburb has over 30 years of experience to pair with new partner Standard Optical, Utah’s oldest family owned business since 1911

Salt Lake City, UT, December 30, 2020 – Standard Optical, a regional market leader in eye care and optical related goods and services announced this month that it is acquiring Classic Optical, an established optometry practice in the Salt Lake City metro area, from Dr. Michael Conklin, OD. This acquisition will enhance the service and product offerings to Classic Optical patients, while increasing Standard Optical’s market share.

The combination of Dr. Conklin’s renowned clinical reputation and Standard Optical’s accessibility and economies will provide a more complete experience for the Classic Optical patient base as well as enhance Standard Optical’s offerings with Dr. Conklin’s expertise in specialty, complex and therapeutic contact lenses fitting, a notoriously difficult and underserved aspect of Optometry. “This acquisition will create new efficiencies and savings for the patient and will allow Dr. Conklin to grow his patient-base by offering his unique services to the existing Standard Optical patient base that would benefit from it,” states Aaron Schubach, CEO of Standard Optical.

Dr. Conklin’s practice will essentially be moved to Standard Optical’s office in Murray, Utah, less than a mile from Classic Optical, and is one of 20 locations across the state. “The patient is the true winner here as this is an example of how local companies and practices can come together, in a competitive environment and through the spirit of cooperation truly deliver extraordinary things to the market.”

Dr. Conklin and Standard Optical have entered into an employment agreement which makes Dr. Conklin the resident full-time Optometrist at Standard Optical’s Murray practice which is open Monday thru Friday from 9:00am-7:00pm and Saturday 8:00am to 3:00pm. “The commitment to my patient base developed over my 20+ year career is extremely important to me and this partnership only enhances this commitment. The economies that Standard Optical brings paired with med-surgical ophthalmology services will lead to top-notch care and ultimately happy and healthy patients,” states Conklin. He continues, “Standard Optical’s 110 year commitment to local eye care is remarkable and I’m excited to enhance that with my continued commitment to the people of Murray and surrounding communities.”

Specific deal terms will not be disclosed, however, Standard Optical did announce that long-time practice manager and board certified optician Lindsay Lafeen will be named the Manager of the Murray office and Sofia Sanchez will join Standard Optical as an optician and a Marketing Associate in their digital marketing department. “We take very seriously the value of management and support staff in the patient experience and since day one, our partnership included placement for every employee of Classic Optical. We feel that we have upgraded our staff significantly by bringing Lindsey and Sophia on board and look forward to the transition,” remarks Schubach.

About Standard Optical

Standard Optical was founded in Salt Lake City by Henry Schubach in 1911. Now operated by fourth generation family member Aaron Schubach, Standard Optical has 20 locations and one laser surgical center for full-scope comprehensive eye care including routine eye exams, glasses, contact lenses and surgical services like LASIK, Cataracts and general ophthalmology. Standard Optical’s sister company, Opticare Vision Services, is the region’s largest vision insurance provider covering over 250,000 members with risk-based, funded vision plan products for groups and individuals. For more information about Standard Optical or any of its affiliates visit or call 801-886-2020.


For more information on Standard Optical

Aaron Schubach, CEO

Standard Optical

1901 Parkway Blvd.

Salt Lake City, UT 84119

Ph: 801-886-2020

Fax: 801-954-0054


For more information on Opticare Vision Services

Aundrea Brinkman, COO

Opticare Vision Services, Inc.

Ph: 801-869-2030


Release ID: 88991932