Most businesses these days now spend big budgets on their sales and marketing efforts. Yet, research has shown that not all of the business owners fully understand what the difference between these different areas really is.
This is why small business owners were recently advised by a leading business coaching expert to spend more time understanding the key differences that set sales and marketing apart. By doing this, they will be able to more effectively focus their efforts and use their budgets wisely.
Craig Ridley, Founder of YourBusinessCoachingClub said today that this is something that can cause a great deal of confusion if the company leader doesn’t have it clear in their own head from the outset. He pointed out that, “getting this matter right is vital for gaining a good starting point on growing a business in a sustainable way.”
He described marketing as being something that is used to reach out to new prospects and also create a good platform for going on to make sales. On the other hand, sales is about interacting with potential clients to try and close a deal.
Mr Ridley finished off the video presentation to his members by saying that, “this might appear to be a minor detail but it is actually of huge importance in any type of business. Knowing how to reach new prospects and then close sales in an effective manner is one of the basics that no entrepreneur can go without.
YourBusinessCoachingClub is an internet business coaching club that gives small business owners access to the Founder’s 30 years of business experience. In addition, it also makes them part of a worldwide network of entrepreneurs. The low cost equates to just 50 cents per days and helps to make the YourBusinessCoachingClub membership appealing to company leaders all over the world.
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