Chicago based InstantPages is making waves with a new offering for REALTORS® in the form of single property websites. Real estate agents are gravitating toward this simple and effective tool as it provides a quick and easy way to publish great-looking, single page websites which they can use to promote and market their listings. New property pages can be created in as little as sixty seconds, there’s no coding or web design knowledge required, and the agents will have no monthly hosting fees or websites to manage. The result is a great-looking web page that they can instantly plug into their existing “marketing machine” full of tools to then promote that listing.
One agent using InstantPages commented, “I really like InstantPages because it is the fastest way to get a professional-looking web page together each time I get a new listing. Also, this has really improved my lead capture since InstantPages using a much more modern way of gathering visitor info than the older system our main brokerage site uses”.
According to InstantPages, their single property websites can be set up in just three easy steps. The first step is to “create an ID”. This simply entails the REALTOR® creating a member ID. Next, the agent enters their MLS member ID info. Lastly, the agent’s page is built and the site becomes published in less than 48 hours. This is helping Instant Pages emerge as a leader in the real estate marketing products industry.
The types of REALTORS® that are gravitating toward this system most are those who see value in digital marketing and want to promote their property listings online but simply do not have the time to build pages, or perhaps they work at a brokerage firm that doesn’t possess the capability of quickly producing great-looking single property websites.
When asked about his vision for InstantPages, Owner TonyJacobs said, “We provide real estate agents and brokers with superior quality listing pages for a very reasonable price and through a very simple process. A recent study shows that 73 percent of home owners prefer real estate agents who promote their listings through simple and elegant pages that include a video and do not have any advertisements.”
With the popularity of giants like Zillow, Trulia, and the like these days, many would argue that consumers have become bombarded with banner ads and would find it refreshing to view property listings on pages with no ads and provide 100% valuable content.
By utilizing “smart forms” on these real estate listing websites, Instant Pages is able to not only capture the visitors information (adding the visitor to the agent or broker’s email list) but the system can also integrate with a variety of other platforms to reduce duplicate data entry. Users can use this system to push their leads to other platforms they may be using such as MailChimp, SalesForce, and a wide variety of popular CRMs and email marketing platforms. Or, users can opt to simply receive an email alert each time they receive a new prospective buyer interested in learning more about the property.
In conclusion, InstantPages is making waves in the realtor marketing tools space as they make a name for themselves in the single property websites niche.
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