Seattle Luxury Home Sellers Get A Marketing Makeover For Open Houses

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The Ben Morton Group specializes in finding and marketing Seattle's most desirable luxury homes and neighborhoods and has recently introduced a fresh and new holistic approach for buyers and sellers that results in less stress and a more enjoyable and productive open house experience.

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The Ben Morton Group, a top Seattle Real Estate team is raising the bar on the open house experience by offering a refreshing new approach that creates both a local community experience and adds several luxury touches missing from the luxury open house home market says owner Ben Morton. The key, is creating an experience for both sellers, buyers and even the local neighborhood.


For example, the BMG prefers to wrap several event experiences around the same listing over several weekends to attract a wider audience and catch lookers at different times. Recently, one event showcased a Tesla Model X and S luxury car and in another, a top music experience. The band was featured in Rolling Stones Magazine, the Seattle Metropolitan, Evening Magazine and just returned from their first national/Canadian tour. To see a sample, click this month’s most desirable Seattle Luxury Home Open House Event and listing information.


BMG founder{Ben Morton} says “both buyers and sellers need a resource who can provide an experience for Seattle’s most beautiful Luxury Homes and neighborhoods giving prospective buyers an opportunity to take in the entire experience rather than treating buyers and sellers like cattle to be injected, prodded and poked only to get pitched and then moved on down the line towards the exit door.


Paradigm shifts to improve a market process such as the open house require passionate leaders who are willing to step up and set new standards. Ben Morton’s rather unique career track that started in real estate finance, but then led to being one of the top land acquisition brokerages in Seattle has resulted in the creation of a new open house platform for the Seattle luxury home market.


In addition, The BMG is addressing other gaps that exist by not only changing the luxury home marketing plan, but leading the way to get buyers and sellers the information and services they need to make smart business decisions while also protecting clients from bad industry practices. The typical problem for demanding buyers and sellers is that they can’t tell which broker or brokerage is any better than the next. One company begins to look and sound like another. Buyers and Sellers take a chance and end up with a bad experience.


Even more, Buyers and Sellers often get frustrated when brokers are not knowledgeable on all of the key mechanics of the property, construction and the capital market. This is where a knowledgeable broker can add tremendous value for both sellers and buyers.To help eliminate much of this confusion and frustration, The BMG has recently created a timely information article and checklist that address many of the industry’s bad practices to help buyers and sellers spot and avoid red flags like hidden cost to ultimately make the buy/sell process worry-free and predictable. Readers can read about and request this information by Clicking Here.


Additionally, readers can contact the BMG and learn how to cover more properties in less time, get first view of the most desirable listings with many in pre-sale, and ultimately, find that hidden deal and location only a top agent can deliver. For Sellers, Ben cautions not to default to the lowest closing cost if getting the ideal sale price and time to close are important. Sellers need a service oriented top expert level broker who can not only offer top marketing solutions, but also protect sellers from unqualified tire kickers and low bidders.Contact the BMG and request the Seller’s checklist to learn more.


The first step according to Ben Morton, is for buyers and sellers to do their homework, but that’s not so easy today. There is either too much information that lack specifics or people have to jump through too many hoops to find it. To fix this problem, the BMG began building one of the best website resources for the Seattle Luxury Home market that is quickly becoming Seattle’s all in one go to website resource for Seattle Luxury Home Buyers and Sellers. Visitors can get immediate access to special resources some only available for a limited time whereby they can now review the market’s top resources all located at one website, and thereby eliminate wasted time in long online searches. Popular resources include: WMLS , FSBO, Realtor, Redfin, Zillow, Trulia, Great Schools, Crime Watch Dog, Neighborhood Information and mortgage calculators.


Essential Turn-Key Services To Speed Results


– Online exposure worldwide and in more languages with Proxio


– Special Tools – HD Photos, Video Tours, 3D Modeling, Drone Views


– Marketing Services – SEO, Paid Ads, Facebook Page, Instagram Page, fully SEO’ed website for homes


– Sales Efforts – Phone calls to Buyer Networks for listings


– Social Media Incentives – Gift card Giveaways – ( Ex: agent post for the listing)


About The Ben Morton Group


BMG is considered to be one of the most competitive brokerages in the Seattle market for multiple offer situations by keeping a very active land acquisition effort at a rate of 5 per year vs the average broker who may sell only one land deal in ten years. This lengthy experience in acquisition makes Ben Morton a master for the appraisal of single family, multifamily & new construction homes with the added ability to find those “hard to find deals” including exclusive properties before they come onto the market and then structuring its success to close around a win/win. The end result is a highly competitive advantage for sellers listing their property in Seattle, Bellevue, Kirkland, Mercer Island or any NW Washington home with the Ben Morton Group.


5 Star services, attention to detail and frequent client communications ensure satisfaction. The BMG eliminates the stress and pressure associated with Luxury home sales and lowers the risk for sellers to try a new broker. Seller services are guaranteed through a “Code of Performance” policy.


For more information, please visit http://www.benmortongroup.com/


Release ID: 171559