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In its new guide, LO:LA highlights some of the different things businesses need to do from a brand management perspective to build their identity, connect with more customers, and improve their bottom line.
More details can be found at https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
LO:LA defines brand management as the strategic art of crafting and maintaining a brand’s image, reputation, and value. To begin with, they believe businesses must first establish their brand identity, which encompasses a variety of elements, including their distinctive visual and verbal messaging, as well as their core values, mission, and vision.
“Consider iconic brands like Apple or Nike. Their logos, color schemes, and taglines are instantly recognizable and evoke specific emotions and associations,” explained a spokesperson for LO:LA. “This is the power of a strong brand identity — it creates an immediate and lasting connection with consumers.”
Next, LO:LA recommends that businesses position themselves for success by cultivating a strong reputation within their industries. This means clearly defining what they stand for and what distinguishes them from the competition. Sharing innovative advertising campaigns and creative social media content are two effective strategies for expanding their market presence, says LO:LA.
Along with building this reputation and market presence, LO:LA encourages businesses to connect with customers and improve their perceptions of the brand. This is achieved through the delivery of their products and services and by fostering an environment (both physically and virtually) that is welcoming and memorable.
They name Apple as one of the brands that excel at creating a cohesive and memorable experience, pointing to the brand's meticulous attention to detail in everything from marketing to packaging.
“Brand management is a vital discipline that combines strategy, creativity, and consistency to build and sustain strong brands,” said the spokesperson. “By celebrating and harnessing the power of creativity, companies can create meaningful and lasting connections with their customers, ultimately driving their bottom line and securing their place in the market.”
Interested parties can find more information at https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Release ID: 89144239