-- Explainer videos are popular marketing options that are used to promote all different types of products, services, businesses, and concepts. While they may be trendy, there is still a question of how effective they for generating leads and attracting more customers. This is an especially important consideration for B2B companies, as many B2C marketing techniques are often ineffective or inappropriate for bushinesses that sell to other businesses.
The average marketer likes using explainer videos to quickly explain and promote a concept through animation, simple graphics, and a very basic script. By addressing one type of problem and usually one type of customer, explainer videos will then name several features and advantages of whatever is being promoted.
This works if the goal is to provide the viewer a very basic understanding of how something works or what’s possible if they make a purchase. For companies that are catering to a number of different purchase stakeholders, that are are aiming to convert prospects on longer buying journey, this method can be ineffective.
Boutique marketing agency, ROIGROUP, noted some merit in an B2B explainer video’s intent to make a prospective customer more informed by addressing a question or needs. However, as an agency that serves B2B clients who sell more complex solutions, they understood that a more professional, polished, and comprehensive type of video would be required if larger rates of conversion and justifiable ROI were expected.
That is what lead ROIGROUP to develop a new offering and a new type of B2B sales video production. Instead of using cartoons and template animations, and instead of trying to communicate valuable insights within a short, rapidly read script, ROIGROUP created a comprehensive and informative video presentation format that B2B and industrial companies could use to achieve impressive results.
Based on conventional B2B webinars, the new type of B2B sales video production serves to inform and engage the viewer with valuable information on features, advantages, and benefits. ROIGROUP’s specific brand videos also offer a new level of quality in graphics that capture and maintain the attention of multiple purchase decisions-makers while illustrating key points in the script. The videos feature live, on-screen spokespeople and professional voiceover so that each client’s message truly resonates with the audience.
Instead of merely explaining a concept or promoting a product or service, ROIGROUP’s B2B sales videos are specifically structured to shorten buyers’ journeys and convert multiple stakeholders at once. This approach also makes each video useful as a centerpiece within a larger marketing strategy, which can be enhanced and customized through a range of sales generating and lead nurturing campaigns. These and other features take video marketing far beyond the limitations and shortcomings of the average explainer video.
ROIGROUP is currently offering new B2B sales video production services to a limited number of new clients. For more information, visit roigp.com.
Release ID: 237594