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Following the successful launch of Ring-n-Rollers™ Shower Curtain Rings on the American market almost 2 years ago, the company decided to develop an e-commerce store concentrating on complementary bathroom products. Initially, only shower curtains and liners were included, but the range has gradually been expanded to include rods, towels, mats, and all bathroom fittings. The range of products now consists of several thousand items with new ones being added on a daily basis.
The main idea behind the e-commerce expansion has been to make it easier for customers to browse a large variety of products all on the one website. Experience has shown that many customers will purchase several items for the bathroom at the same time. In many instances, people who replace their shower curtain will also buy new hooks as well as a liner to go with it.
The same also applies to bathroom fittings where items such as faucets, shower heads, rods and cabinets can easily be grouped together. Apart from upgrading their bathroom in one hit there is the added advantage of getting everything delivered freight free when the total exceeds $35.00.
The move into developing the new e-commerce site has been very successful with strong demand coming predominantly from the new homes market as well as from home renovators. Neither of these areas show any sign of slowing in the near future so strong sales are expected to continue.
Harvey du Cros the CEO of My Friend Harvey, manufacturers of Rings-n-Rollers™ said that the expansion had gone smoothly. He went on to say: “Feedback from customers showed that they enjoyed a positive experience on our site. We totally understand that just being bigger does not always mean being better. So, with this in mind, we are constantly introducing new features based on customer suggestions, as we are always happy to work in with them”.
Attention to detail as well as customer requirements, has been the main reason for the success of Rings-n-Rollers.com Expanding from a position of only selling Shower Curtain Rings into an e-commerce store with thousands of bathroom products has been a big operation. It is now possible to get shower curtains, rods, hooks, towels, mats and cabinets all from the one e-commerse site.
Release ID: 81215