Reveal23, today announced a corporate renaming and brand expansion to Viazoi™

Reveal23, a leading national provider of genetic testing, today announced a corporate renaming and brand expansion to Viazoi™ emphasizing its new identity as a wellness company. Viazoi’s emphasis on healthy living is also reflected in the company’s new tagline, “Wellness through life science.”

Reveal23, a leading national provider of genetic testing, today announced a corporate renaming and brand expansion to Viazoi emphasizing its new identity as a wellness company.


Viazoi will use state-of-the-art testing and CLIA developed services to promote their customers healthy living throughout life. The comprehensive rebrand elevates the focus to innovation and products beyond genetic testing. Viazoi will use its scientific, laboratory and medical expertise to develop actionable, high-quality, doctor approved wellness tests that enable customers to create improved yet personalized wellness and personal care programs well beyond their genetic background.


Evangeline Gonzalez, newly appointed President of Viazoi, comments: “This rebrand marks a significant step in the company’s evolution. We are redefining who we are by offering a new way of looking at wellness that starts at home. Our brand has always been built on integrity and accountability – that’s what kept our business growing. With our new brand and suite of products that will launch this year, our focus has broadened beyond genetic testing to include physician-approved wellness testing which can empower consumers to discover insights into their own wellness to guide their personal care.”


The Viazoi name and logo bring a sharp new visual identity, characterizing the brand as bold and original. Viazoi’s emphasis on healthy living is reflected in the company’s new tagline, “Wellness through life science.” Consumers will enjoy the ease-of-use of the ordering process, advanced products along with the human touch that is delivered through superior customer service.


Built with exceptional people, long-standing industry relationships, advanced technology and backed by Foundation Laboratory, a CLIA licensed laboratory, operating since 1966, Viazoi is ready for an exciting 2018 and beyond. Your health matters. Take control of your future wellness.


Please visit www.viazoi.com to explore the new website or call (844) 738.3256 to learn more about the suite of products currently offered.


Release ID: 290092