-- Qualigence International is proud to announce the launch of a new suite of recruitment marketing and employer branding services for employers looking to attract top talent. Located in Livonia, MI, this talent acquisition and optimization firm felt it was a natural extension of their services to support clients through recruitment marketing – leveraging their 20 years of experience in marketing for current clients.
Interested parties can learn more here: https://qualigence.com/solutions/recruitment-marketing/
While overall unemployment is still high due to the COVID-19 pandemic and economic fallout, many businesses are still struggling to find qualified talent for key positions. In many situations, the traditional process of waiting for candidates to apply to general job posting on Indeed and the like is no longer working. Businesses now need to aggressively pursue both active and passive candidates with the right skills – and they need to make a compelling argument as to why they’re a great employer.
For those unfamiliar with the concept of an employer brand, it is essentially a business’ reputation and image as a place to work. Employer branding is the process of creating and maintaining a positive image as a positive, attractive place to work for prospective employees.
Qualigence’s internal marketing team has lent their expertise to a number of their clients, creating branded employment pages and recruitment marketing pages via email, social media platforms, and more.
Jennifer Reisig, marketing and PR manager at Qualigence, elaborated:
“At the end of the day, recruitment marketing and employer branding are about communicating why candidates should work for you instead of your competitors. Competition is fierce for skilled professionals, and with a strong employer brand, you’re attracting top talent and making a compelling case for why they should apply to your open positions.”
Companies can now receive employer branding and recruitment marketing assistance in addition to Qualigence’s other recruiting services for a comprehensive talent acquisition solution.
Release ID: 88982867