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PingPong, a global fintech company servicing e-commerce businesses, made a strategic hire to further join their global financial presence with the ever-growing entrepreneurial realm. They made this initiative by bringing in serial entrepreneur Tim Jordan, an influencer in the small-business e-commerce world, as an Executive Strategist. This strategic move highlights the fact that there is often a gap between larger corporate services and the small businesses that they are meant to serve. As a result, many companies—including PingPong—must now hire from both traditional and non-traditional pools.
When asked his opinion on the potential chasm between corporate services and the marketplace sellers they are meant to serve, Tim stated: “In all my years selling products online and coaching, I always felt that there was a significant gap between the corporate service providers serving small businesses or solo-preneurs. It should be a symbiotic relationship, despite best wishes and attempts sometimes large service providers miss the mark in understanding how they can empower and facilitate growth to these small businesses.”
Tim explains, “there is a caveat that is often forgotten: as easy as it is, in theory, to sell online, a lot of people still forget that it is an actual business. There are all sorts of things like taxes, research, marketing, and financial services that need to be accounted for. Small businesses can’t always do everything in-house, they must rely on service providers. That list of providers has grown massively in the past few years with new companies offering tailored services and existing companies pivoting current services. However, most of these services still require a larger company to facilitate their solutions. The facilitating companies, often larger corporations or banks, do not 100% understand the needs of small businesses.”
PingPong aims to bridge this gap between entrepreneur clients and their billion-dollar capabilities. PingPong is a global payment company that offers services such as marketplace payout transfers, one stop VAT and other tax services. PingPong also helps eCommerce sellers pay cross-border suppliers in a method that’s faster, simpler and safer than standard wire transfers.
While PingPong’s Silicon Valley office represents a large corporation with global reach and resources, their entire client base is small businesses. “When PingPong was founded, we knew that we had to be customer-focused” explained Karen Li, CEO of PingPong in the San Francisco area. “Bringing in Tim Jordan to utilize his understanding as an e-com seller as well as his experience in consulting and working with hundreds of other businesses is a great way for us to bridge the gap between our capabilities and the actual needs of the clients. He understands the seller persona as well as how large companies like us can create industry-leading solutions for marketplace sellers.”
PingPong is changing the game is by focusing not only on developing services but also empowering online sellers by offering training, educational content, and guidance. With new members like Tim Jordan coming on board, it will be interesting to see how PingPong bridges that gap to develop better products and services for the global online sellers that they serve.
More info on www.pinpongpayments.com
Release ID: 88929277