-- Pikes Peak Region Attractions proudly marks its 52nd anniversary, celebrating over five decades of promoting the Pikes Peak Region as a premier travel destination. Founded in 1973 by a coalition of local tourist attractions, including Cave of the Winds and Flying W Ranch, the organization has consistently turned challenges into opportunities for growth, solidifying its role as a leader in destination marketing.
Pikes Peak Region Attractions' foundation was laid by six local attractions that joined forces to promote travel to the region more effectively. This collaboration was sparked by the need to address significant challenges, such as the Highway Beautification Act and the oil embargo, which threatened local tourism in the 1970s. Over the years, the ability to navigate crises has remained a cornerstone of its success, most notably during the COVID-19 pandemic.
In addition to overcoming challenges, Pikes Peak Region Attractions has achieved remarkable milestones. A pivotal moment occurred two years ago with the addition of two full-time staff members, a videographer and a digital ads manager. This investment yielded extraordinary results, including a viral YouTube channel that now ranks as the 15th largest travel channel in the world. Social media growth and a 90% increase in website traffic in 2024 compared to 2023 further underscore the organization’s digital success.
The organization’s achievements extend to its digital advertising efforts, which garnered an unprecedented 1.2 billion impressions across ads and videos in 2024. Executive Director PK McPherson attributes these accomplishments to the team’s dedication and strategic vision, stating, “The secret to reaching this milestone is maintaining solidarity and embracing change.”
Currently operating with a team of four full-time and one part-time employee, Pikes Peak Region Attractions remains committed to inspiring travel to the region. By curating user-friendly information and creating engaging content, the organization continues to attract families, thrill-seekers, and outdoor enthusiasts.
Pikes Peak Region Attractions extends its gratitude to its partners, friends, and supporters for their contributions to this significant milestone. More information about the organization and its efforts can be found at https://www.pikes-peak.com/
Contact Info:
Name: PK Knickerbocker
Email: Send Email
Organization: Pikes Peak Region Attractions
Address: 1763 South 8th Street Suite 2, Colorado Springs, CO 80905, United States
Phone: +1-800-525-2250
Website: https://www.pikes-peak.com
Release ID: 89159644