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Experienced Pet Industry professional, Brian Richards, is focusing his authority media agency on serving US Pet Businesses, including Vet Clinics, Animal Hospitals and Pet Stores.
Richards‘s agency, PetBiz Profits, is helping pet business owners position themselves as an authority in their local region using new forms of media, including TV.
“We are incredibly excited about this TV Channel opportunity in particular and what it will mean for independent pet businesses,” said Richards.
Times are changing and to attract attention to a brand, a pet business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority branding and positioning tactics are gaining mainstream appeal, and business leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority branding and positioning services is growing due to the recent media coverage, and PetBiz Profits is servicing that need for Pet Businesses.
Richards said, “This is not just about being an expert. It’s now more about being seen by more people as the ‘Visible Expert’ in your area.”
For more information on Brian Richards and PetBiz Profits, please visit https://www.petbizprofits.net or email brian@petbizprofits.me.
Release ID: 493339